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6sense Segments for Google Ads - Use Case 1
Hi all, I wanted to highlight some exciting results from utilizing our new 6sense Segments to Google Ads integration. For a refresher on how this works, check out this article in the KB - https://support.6sense.com/knowledge-base/8899607551763-6sense-segments-for-google-ads-beta/. As many of you know, we released 6sense…
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Best process for excluding non-relevant college and university personas from targeting?
Several of my company's product offerings align well with colleges and universities, however, we have a hard time targeting the key decision makers due to students and other non-relevant personas eating up ad spend and showing false positive signs of intent. I've tried narrowing down persona targeting in campaigns, but it…
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Outbound BDR - 6Sense experienced preferred
Hi there - I am on the hunt for an Outbound BDR. We are new 6sense customers and want to bring on BDRs who have experience with the platform and in-depth expertise of our core tech stack. Certainly more to the role than that, but felt relevant here :) Here is a link to the JD. Would appreciate any candidates; preferential…
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Dynamic Marketing Operations with extensive tech and data background looking for new opportunity
Located in CT under 2 hours from NYC and not opposed to travel. I come from a data and tech background, working with SQL, VBA, SSIS, various ETL applications, Tableau, SAP Business objects. Managed massive data sets in various industries including Retail, Healthcare, Insurance, Energy and Information Security. From a B2B…
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April 2024 Product Updates!
Howdy, RevHeads! We’ve got some exciting new product updates from this month’s release! Please check out all the latest below: Rev AI for Marketing Platform Services Increasing Bombora Topics from 10 to 12!!! New and existing customers will now have 12 Bombora intent topics instead of 10 included in their 6sense…
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Ultimate Guide to Conversational Email
Hi Rev Heads! Did you know we have a neighborhood for Conversational Email? Whether you're looking to educate yourself on what CE can do for your team or you have questions about getting started or best practices, we have you covered. 🏃🏃♀️🌆Head on over to the neighborhood and interact with us! And check out our latest…
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Wednesday Wisdom: How Different Purchase Types Impact the Buyer Journey (A Report)
Hi all, Last week we highlighted report #6 in the list below from our Buyer Experience Research series. What Research Says When B2B Buyers Reach Out to Sellers Why Some Buying Journeys Are Longer Than Others What Buyers Told Us About How They Make Decisions Before Contacting Vendors How the Contracting Process Influences…
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The "Awaken the Dead" Playbook
Dead/lost opportunities are often times low hanging fruit in terms of quickly generating pipeline. The problem is Sales has too many competing priorities to make the time to properly nurture and engage contacts from these accounts. Conversational Email can help with that. In the words of Sarah Higgins, Global VP of Field…
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The No 6QA Left Behind Playbook
In their first year as a customer, Vendavo generated 33% of Marketing closed/won pipeline with Converational Email. How'd they do it? They set up a CE campaign to engage contacts at unowned 6QAed accounts and follow-up with MQLs not yet contacted. If you have tons unworked 6QAs, untouched MQLs, or PQLs collecting dust,…
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Using G2 & 6sense to Identify Competitor Influence - PG Tuesday Tactic
How do you know when accounts are looking at your competitors? Your accounts are likely doing competitor research during their buyers' journeys. How can you jump in and start influencing buying decisions in your accounts? Jump in with @Harry Monkhouse as he takes you through his process in 6sense discovery using G2 filters…
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How Partnerships can Generate Pipeline - PG Tuesday Strategy
Hi RevHeads, Happy PG Tuesday! This week @Mac Conn is joined by @ElliotSmith - the head of Partnerships here at 6sense. Join us for a strategy discussion all about how partnerships show up to help sales and BDR teams drive pipeline. Pipeline-generating partnerships come in many forms, and Elliot and Mac dive into the…
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ABX Partnership Support in EMEA
Hello everyone, we are Gilroy, a Tier One 6sense Partner in EMEA, and we're thrilled to join this vibrant community of innovators. As a premier Account-Based Everything (ABX) agency, we specialise in crafting integrated B2B marketing campaigns that not only enhance deal velocity but also amplify our client’s growth across…
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SFDC Visual Force on Account object not showing for 1 user
Has anyone experienced 1 single user not being able to see the 6sense Account Detail on their Account object? We have the visual force at the top of the object and I see other team members correctly see it, but 1 person does not. This user has the same role and permission sets as the other users.
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Hiring: Marketing Operations Manager
If you or someone in your network is passionate about marketing operations please reach out to me (or apply!). Ideally, this candidate is located near NYC as it's a hybrid position. This is a critical role for our team at Optimove and you'll have the unique ability to bring your operational vision alive in this role! More…
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Unpublish a segment
How do I unpublish a segment in 6Sense?
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Hiring: Content Marketing Manager
About UsAt Virtuous, our mission is to build better solutions and create a culture of collaboration and growth. We aim to move the needle on global generosity by making a positive impact on the nonprofits we serve and intrinsically, the world. At our core, we aim to blend philanthropy and technology into one cohesive…
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Metric Monday: What Percentage of Annual Revenue Do B2B Teams Allocate for Marketing?
In our B2B Buyer Identification Benchmark, we explored how organizations budget for marketing. Across our sample of marketers from a wide array of industries, company sizes and funding sources, marketers reported that their organizations budgeted 13.4% of their companies’ annual revenues for marketing. All industries…
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6Sense Display Ads + Hubspot Reporting
We are currently running 6Sense display ads and attempting to build out reporting within our Hubspot instance by using segment names to identify which ad an account has engaged with. To do so we have to take these three steps with our current set up. Build the Engaged segment for that particular ad campaign within Hubspot…
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Cookiepocalypse, 3rd Party Cookies Going Away -- Impacts to Contacts
Our sales team is starting to get nervous around what the changes might look like, come July with the depreciation of third party cookies, for the quality and quantity of contacts we purchase from 6sense for outbounding within their 6QAs. And I find myself having long, sort of convoluted answers for the team, but I'd…
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Heinz Marketing's Predictable Pipeline approach for repeatable and scalable demand - Part 1
Here at Heinz Marketing we specialize in Predictable Pipeline. Our approach enables clients to build immersive customer experiences, accelerate revenue, and create a predictable, profitable pipeline to grow and scale their business. Here are some insights and tips on how you can start assessing your predictable pipeline to…