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Creating an Ongoing Process for CE Campaigns
Internally at 6sense, we have enabled our teams to understand and learn not only the value of CE but the process to get a campaign launched. In order to maintain a successful program, there needs to be a continuous process in place to easily get campaigns launched. Here is the general process we use internally. Feel free…
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Ad Issues
6S had to reactivate an ad and it’s still having issues. Do we need to publish it directly in LI? Does anyone have any suggestions because ad spending isn't happening and impressions aren't increasing?
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Who is using Orchestrations for Outreach/Salesloft?
Would love to gain some insight and learnings from those using Orchestrations for either Outreach or Salesloft — how is it working? Is it challenging setting up the contact record data requirements ahead of time to get the orchestration to run the way you want it to? Or maybe you're having success? Today, we are…
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Metric Monday: How many BDRs use AI tools, and how do they feel about it?
In our latest BDR survey research, we included a few questions about AI to understand if, and how, BDRs are currently using AI tools in their jobs. Nearly 40% of respondents reported using a least one AI-based tool, with Call Transcription and Email Writing tools being the most popular. We also examined attitudes toward…
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🎥 6 Things Every 6sense Customer Should Know: Keyword Refresh (2 of 6)
Hey, Revheads! @Saima, @Chris Dutton, @Adam Kaiser and @Ernest Owusu have compiled the ultimate cheat sheet for you and your team to be successful in your 6sense journey. Introducing: 6 Things Every 6sense Customer Should Know. Up next is @Adam Kaiser, sharing the importance of being more deliberate with your keyword…
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LATAM Market + 6sense
Hi, Our LATAM sales team wants to leverage 6sense, however this region used a different CRM. We in N AMER and EMEA use SFDC and Latam uses Hubspot. We have Hubspit synced as the marketing automation tool for N AMER, however we are unable to sync Hubspot as the CRM to our 6sense instance. Our partners in LATAM are…
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Ad Creative Review
Hi, I'm interested in any feedback on this ad creative. Thanks!
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🎥 Customer Story Hour ft. QAD - Rolling Out Multiple Predictive Models
Hey, RevHeads! Our March Customer Story Hour featured QAD's Sr. Principal Marketing Ops Manager, Nancy Naretto! Having used the platform since 2018, Nancy is an expert on all things 6sense, especially predictive models. This interactive session dove deep on: Implementing an initial predictive 6sense model Learning how to…
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Healthcare Services company seeking a Senior Manager, Marketing & Sales Operations
Hi RevCity My company is seeking a Sales Operations and Marketing Senior Manager role. We invested in 6sense in late 2021 and have migrated our pipeline generation and marketing efforts to a ABM/ABX first strategy. The position is fully remote with no travel and is a US based position. Posting the job posting link for…
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Ask a 6sense BDR anything (Feb 2024)
6sense is a powerful but complex tool - and our BDRs are here to help. We're happy to share our newest RevCity offering - Ask a 6sense BDR anything. Think of it as having your own personal hotline to our BDRs, who know what you're going through and have your back. 👊 Leave your questions and current roadblocks below, and…
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Person-Level Identification & Real-Time Blocking
Howdy - wondering if the following will ever be on roadmap or ever discussed? Will person-level identification will ever be on the roadmap? Specifically for the US, as I know there are broader implications. Smart Forms are certainly an interesting use case, but will real-time validation be baked into that smart form in the…
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[API Security Migration] Process to be deprecated on 28th March, 2024
On March 28, 6sense will be migrating all partners and customers using server-side Company Identification API and/or Segments API (partner only) from an API token allowlist to an IP allowlist solution. This straightforward change will further strengthen overall security and scalability and make it easy for partners (and…
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[6sense for 6sense] Process & SLAs
Hi, Saima Rashid here, from the Revenue Analytics team 👋 As someone who’s lived in the Analytics and Ops world forever – there are a few things that warm my heart and those of my Ops peers. We love a good process, we love to automate wherever possible, and we love to have the data inform everything we do. Let’s be honest,…
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Wednesday Wisdom: Some Buying Cycles Are Longer Than Others (and much longer than they need to be)
As this image attests, bigger deals have longer buying cycles. The thing is, we mostly want bigger deals, so as we try to make deals bigger we also extend decision timing. But, as it turns out, deal size is NOT the biggest driver of cycle length. Want to know what is? It is fascinating and will surprise you. It's also…
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6sense and Bizible
Does anyone have any information regarding Marketo Measure (Bizible) and 6sense integrating? We use both tools but are having some issues with getting our 6sense data populated in Marketo Measure. Not sure if a sync exist or a tracking code of some sort. Would love to hear any insight anyone can offer!😁
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Creating and executing an account hypothesis - PG Tuesday Tactic
How do you start to plan an account strategy or make sure you're prepared for a meeting? Are you asking the right questions of yourself and your sales intelligence to get the account details you need to sell successfully? Today @Harry Monkhouse takes us through his process of creating an account hypothesis - and shows how…
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AE vs. SDR Usage of 6sense
We have recently refreshed our 6sense instance with a massive model and keyword refresh. We are now ready to roll out refresher training to our AEs and SDRs. I have a few questions for anyone with experience training these teams! How do you set clear expectations for how AEs vs. SDRs use 6sense? Each of our SDRs supports…
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BDR Appreciation Week 2024 Recap
What. A. Week! We’re still buzzing with the energy from last week’s BDR Appreciation Week celebration! It was truly filled with fun, appreciation, and recognition for all the hard work BDRs do each and every day. Some of the week’s key highlights included: The launch of a new sales certification Four live Q&As with over…
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Keywords no longer researched - Segment Filter
Hey Rev Heads! I hope this makes sense, but is there a best practice for building segment filters around intent keywords that are no longer being searched? We want to find Accounts that previously considered our solution but decided to go with a competitor.
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Salesforce Field Length for Segment Names
Hi all! Does anyone have advice on how we can create a field greater than 255 characters within Salesforce to push segment names into? Is it possible? I'm working on a segment name generator for concise naming of segments for that field, but it would be great if we can open that field size up.