Metric Monday: What Percentage of Annual Revenue Do B2B Teams Allocate for Marketing?

saraboostani

In our B2B Buyer Identification Benchmark, we explored how organizations budget for marketing. Across our sample of marketers from a wide array of industries, company sizes and funding sources, marketers reported that their organizations budgeted 13.4% of their companies’ annual revenues for marketing. All industries surveyed reported statistically equivalent values, with Tech & Software being the exception at just 11.0% of revenue.

The report has more insights into marketing budgets, including an interactive table where you can apply filters to view the average marketing budget by go-to-market strategy, buyer segment, type of company funding (private, public, etc.) and more!

@Kerry

Kerry

We were surprised by these numbers. they seemed high. But, Deloitte found the same in their recent benchmark. Interesting to see tech at the bottom of the list! https://www2.deloitte.com/us/en/pages/chief-marketing-officer/topics/marketing.html