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AI-powered, sales rep-approved. How Group-IB kept the human touch while scaling outreach with 6sense
Hey AI Email neighbors 👋 I just wrapped a story I have to share here, because it tackles a tension I know a lot of you live with: how do you scale outreach with AI Email without it feeling like a robot took over? Meet Group-IB. Global cybersecurity company, selling into CISOs and government buyers, where trust is…
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The AI Email Use Case I Keep Coming Back To: Green Hat + Global Consulting Firm
I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is the one I come back to when someone asks: "Where's the most underappreciated place pipeline leaks?" Right after the form submission. Before sales ever touches it. The problem: A leading global consulting firm had…
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The AI Email Use Case I Keep Coming Back To: Hexagon Manufacturing Intelligence
I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is one I come back to when someone asks: "How do you build an ABM motion that actually adapts to where accounts are in the journey?" Hexagon didn't just improve their email. They rebuilt the whole operating model…
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The AI Email Use Case I Keep Coming Back To: Simpro
I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is one I come back to when someone asks: "How do you use AI Email without it feeling like a shortcut?" Simpro didn't treat it like a shortcut. They treated it like a team member. The problem: Simpro's BDRs were…
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The AI Email Use Case I Keep Coming Back To: Custom Truck One Source
I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is one I come back to when someone asks: "What does fast pipeline impact actually look like?" Five weeks. $6M. Here's how. The problem: Custom Truck One Source had between 45,000 and 60,000 unique website visitors…
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The AI Email Use Case I Keep Coming Back To: Mission Cloud, a CDW Company
I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is one I come back to when someone asks: "What about event follow-up? We always fall behind." Every team falls behind on event follow-up. Mission Cloud, a CDW Company, found a way not to. The problem: Mission Cloud…
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The AI Email Use Case I Keep Coming Back To: OneSource Virtual
I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is the one I come back to when someone says: "We have 6sense but I don't think we're really using it." Most of us have been there. OneSource Virtual figured out how to get out of it. The problem: When OneSource…
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The AI Email Use Case I Keep Coming Back To: Reachdesk
I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is one I come back to when someone asks: "How do you actually build intent data into the way your team works every day?" Reachdesk didn't just use 6sense for campaigns. They made it the first thing their sales team…
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The AI Email Use Case I Keep Coming Back To: Reltio
I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is one I come back to constantly when someone asks: "Can AI Email actually scale ABX without adding headcount?" Yes. Here's the proof. The problem: Reltio needed to manage thousands of accounts with a BDR team…
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The AI Email Use Case I Keep Coming Back To: Vendavo
I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is one I come back to when someone asks: "What do you do when your SDR team is new and your TAM is huge?" Vendavo didn't wait for reps to ramp. They gave them a head start. The problem: Vendavo had a small SDR team —…
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6sense Email Provider: Shared IPs?
As of today, October 2025, we use shared IPs for 6sense Email Provider. I've had a few customers ask if this will negatively impact their reputation if another customer abuses this. Here's the TLDR! White-labeled + authenticated: All mail is fully white-labeled with SPF, DKIM, DMARC — so it’s sent under their domain,…
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Best Practices for the Knowledge Base?
The key is to shift the mindset around how the AI Email knowledge base (KB) should be used. It’s not meant to house every product detail, but rather to support the core messaging pillars — like value props, key differentiators, or compelling customer stories — that can apply across multiple products or personas. Here’s how…
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Foundations of a Successful AI Email Campaign
Hi friends☺️ I've been compiling our most asked AI Email questions/topics and have organized what I view as the foundations to a successful AI Email campaign. TL;DR summary and example slide at the end! 3A Approach to an AI Email campaign launch: Audience, Activation and Alignment Before trialing this process at your org,…
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Welcome to the AI Email Neighborhood!
Introducing the AI Email Neighborhood, featuring categories specifically for getting started with your programs, managing them, and making them successful long term! What to Expect: Best Practices Tips and Tricks Playbooks More on how 6sense uses AI Email Expert support from SMEs Join us and let's grow together! 🚀