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Cookie Deprecation
Hello 6Sense Community, How is everyone feeling about targeting with cookie depreciation getting closer and closer? What are some workarounds or strategies you're discussing? I'm still unclear on how this will impact intent or purchase stage when setting up audiences in 6Sense.
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GA4 Company Data Troubleshooting with Brandon
Hey everyone! A few of you have reached out with issues getting your 6Sense company details data into GA4 as user properties. I'm happy to help. I wanted to take this out of the official 6Sense post on the Google Analytics implementation to avoid crowding the thread. Please feel free to reach out here, post your…
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Executing Stage Based Campaigns
In the world of ABM, there are a variety of ways to ensure you engage accounts at the right time. What we'll discuss in this article is Stage Based Campaigns - this is one of my favorite topics to discuss with my customers as a CSM and is a strategy to ensure you maximize engagement in a repeatable way. Stage Based…
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(Job Filled) 🌟 Talent Search Alert!🌟 Sr. Marketing Operations Manager
I'm looking for a stellar Sr. Marketing Operations Manager to join my team at Reputation and take charge of optimizing our marketing efforts for maximum impact. We're seeking a strategic thinker with an expertise in marketing automation platforms (Hubspot) and a proven record in techstack management (including 6sense, of…
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The 5 Steps for Successful ABM Campaigns [downloadable!]
If you've read @Latane's book No Forms. No Spam. No Cold Calls. you're probably familiar with the concept of the five-step process for creating the most effective account-based marketing campaigns. Step 1: Select the best accounts Step 2: Know about them Step 3: Engage the right way Step 4: Collaborate with Sales Step 5:…
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BizOPs/Strategy Talent with 6sense experience
Hi RevCity- Customer of mine from a large Strat org is looking for a new role. Her specialty is Business Operations/strategy and open to Product Manager roles. She is very knowledgeable about 6sense full suite and how to implement in a very large CRM environment. Happy to share more detail if this is a role you are looking…
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Wednesday Wisdom: The Great Gate Debate - To Gate or Not to Gate
Happy Wednesday Wisdom 🧠 Last week, we released a new report based on our B2B Buyer Experience Research that details the activities buyers get up to during their purchase journey. An important finding from that report is that barely over 30% of active buying team members ever fill out forms - even on vendors' websites they…
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How Managers can help their teams drive more pipeline - PG Tuesday Strategy
Hi RevHeads, Happy PG Tuesday! This week @Latane & @Mac Conn are joining forces with our own West Commercial sales manager @Kristina DeFilippo for tips on helping sales teams drive pipeline throughout the week. Latane asks Kristina: "Is PG Tuesday just on Tuesdays?" And I'm sure you'll agree with the answer: "Never, never!…
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Live examples of display ads
Hi there, Is anyone able to please share some live examples of display ads on websites created through 6sense? I'm launching my first campaign soon and would like to see how much copy I should have within my graphics. Thanks!
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Majority of accounts in segment are not in market
Hey there RevCity! Piecing together a campaign and the Target Account List we manually-uploaded from our market intelligence platform seems to be mostly in the Target stage. I'm looking into creating an awareness, campaign to drive those accounts into market and wondering if there are any best practices you could share. As…
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Metric Monday: Little Impact on Initial Buyer-Seller Engagement, Except for This...
B2B buyers dedicate approximately 70% of their purchasing journey to researching solutions and vendors before engaging directly with sellers. This point of first contact is remarkably consistent across industries and departments, as well as solution and purchase types, and solution price points. Interestingly, we…
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Scheduling automated email reports?
Is there a way in 6Sense to schedule an automated campaign performance report to be sent to an email? Specifically, I'm just looking to regularly send a report from the "Distribution to Domain" section under the Performance Overview.
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Users getting an error "User Session Expired" when trying to load the 6sense Sales Dashboard in CRM
Sometimes we might see users get an error trying to load the 6sense Sales Dashboard in the Salesforce CRM Below is the error message This could be because of 2 reasons If there is an adblocker If the 3rd party cookies are blocked on the browser For #1 above the users can try the following steps In Chrome go to the…
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Website Match Rates
For website match rate's what are some good results or what would you say for this graph? I see there is a 73% match rate is there an industry standard to measure against? Also, so we identified 41k accounts but why is that relevant? Just wondering how to present this to an audience who does not understand any of it (may…
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Why did my LinkedIn campaign reach more accounts than I anticipated?
That's a question we hear often from 6sense customers. Asked differently: "Why am I seeing accounts being reached on LinkedIn that are NOT in the segment I synced?" By default, LinkedIn has a campaign setting called "Audience Expansion" which allows for more accounts than anticipated to be reached. The solution is to…
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2 Things to Try After Your 1st 30 days in CE
You’ve gone through onboarding, you’ve trained your sales team, you sent out a campaign and are maybe working on a 2nd or 3rd. The results are hopefully flowing in and you’re starting to get hand raisers who want to speak with your sellers! If you’re at this point in your Conversational Email journey, it’s time to start…
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Opening for Account Based Marketing Manager at Zone & Co
Hey all! Highlighting this opportunity at Zone & Co, who are looking for someone to "take charge of full-funnel ABM campaigns, ensuring a strategic and integrated approach across various channels in key accounts worldwide." I've included the relevant LinkedIn post below from Jessica Garrett, their CMO, and the job posting…
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Opening for Associate Director of Growth Marketing at Movable Ink
Hi everyone! Resharing this for Movable Ink, who are "looking for insatiable and brilliant ABM candidates that are excited to create phenomenal experiences for some of the coolest brands in the world." I've included the relevant LinkedIn post below from Justin, their VP of Growth Marketing, and the job posting too. Justin…
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Hey folks, I am looking for a new opportunity, if you've just got 6sense, I can help.
Hey there, my name is Marko, I currently work at Bynder as a Demand Generation Manager. I was a part of the team that implemented 6sense in 2021 among other demand generation programs and we had a massive success in our journey, read more about it here:…
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How to Update SFDC Campaign Member with Conversational Email Status using Marketo
Here internally at 6sense, we track the progression of contacts/leads from Conversational Email (CE) Campaigns within SFDC campaigns. Although CE pushes CE status to contacts and leads in SFDC, we have found it easier to use a trigger in Marketo (or your own MAP) to not only add contacts/leads to SFDC campaigns for CE, but…