Recent Discussions

Happy Wednesday Wisdom! Two years ago, the 6sense Research team published one of its first reports on B2B buying groups, Gaining Clarity (Sort of) on B2B Buying Groups. Since then, we’ve surveyed over 4,000 B2B practitioners about the size of the buying groups they work with, either as marketers/sellers or as buyers. What…

WatchGuard is actively seeking a Global BDR Manager. The team is currently focused on North America, but currently working on expansion to ANZ and evaluating coverage in Europe in Q4/early 2025. Would love to bring someone on the team that is really passionate about coaching and career growth for our BDRs. Also would love…

WatchGuard is looking for a Demand Generation leader to step into a critical newly created role to drive the development, execution, and optimization of WatchGuard’s digital marketing strategy. This role will not only develop and drive the demand generation strategy for our global audiences and channels but will also lead…

Provenir is looking for a highly motivated and data obsessed addition to the digital marketing team! This individual should be well versed in data management and analysis and have experience managing WordPress websites. This person will be the backbone of all marketing metrics and building dashboards to clearly see results…

Last year, we shared a Metric Monday post about what B2B marketers told us in 2023 regarding their use of marketing-sourced versus marketing-influenced metrics. Marketing-Sourced Metrics: Aims to identify which deals and their associated revenue were first uncovered or engaged through marketing activities.…

For the past two years, we've asked upwards of 1,000 B2B marketers how their teams' contribution to revenue is measured. The tracking of nearly all measurements are down this year. Traditional legacy measures like MQLs and leads appear to be on the decline in favor of more strategic metrics aligned with our Three…

Rightworks is seeking a dynamic and experienced Growth Marketing Manager to lead our strategic initiatives in driving revenue growth and expanding our market presence. The ideal candidate will have a proven track record in running successful revenue and pipeline campaigns ideally with B2B software companies, with a focus…

We've noticed that 6sense Domains are not the most accurate Email Domains for specific companies: These are some of the accounts where 6sense appears to be reporting the website address and not the email domains that we use to match leads to accounts and identify companies for advertising purchases. Please investigate and…

It's finally my chance to shine on 6th Street Live next Thursday, August 15th with an engaging session about re-engaging disengaged sellers. I'll be sharing some relatively-easy-to-execute ideas to increase Sales' adoption of 6sense. I've spent most of the last year training 1,000+ sellers, virtually and in-person, so I've…

Hi all, We are thrilled to announce the release of another benchmark report. A few weeks ago, we launched our B2B Buyer Identification Benchmark, followed by the B2B Marketing Attribution and Contribution Benchmark last week. The first report answers: How are revenue teams approaching the market? How do they identify…

Hello, RevHeads! Are you eager to supercharge your 6sense skills and connect with fellow marketing, sales, and operations pros? Dive into your local 6sense User Group and discover a world of knowledge and networking right at your RevCity doorstep! 🎉 Why Join? 🤔 User groups are your golden ticket to: 📚 Learn: Dive deep into…

Join Cetera Financial Group as a Senior Manager, Sales Enablement and lead the transformation of our sales enablement strategies to drive revenue growth. Collaborate with executives to implement impactful, scalable solutions, and play a key role in revamping our demand generation approach. Be part of a fun, collaborative,…

If your sellers are about to experience everything that the new Sales Intelligence application is about having spent the last year or more in, what we call the "legacy UI," here is a video that will guide them through the changes. The video is just 12 minutes long as these sellers are presumably already educated about the…

Melinda Monaco, head of revenue marketing and operations at Folloze, spoke on our August Customer Story Hour about how they revolutionized their go-to-market strategy by integrating with 6sense. The conversation covered: Facing top-of-funnel-marketing challenges before 6sense Switching ABM and sales intelligence platforms…

Are you excited about the launch of Data Workflows Enrichment (Available for Sales Intelligence customers with SFDC or Hubspot CRM) or are you unsure how to leverage this new feature? Fear not! This article will guide you through two high-value, yet simple, workflows to kickstart your enrichment journey: Sales Intelligence…

By now, you should be crushing your Data Workflows Enrichment plays and keeping your database fields up to date with the relevant information your organization needs. If you have no idea what I am talking about, please read my first article “Tips + Tricks for Unlocking Immediate ROI with Data Workflows Enrichment” 😊. In…

Our marketing team is looking at updating our content but would like to still track the opportunity influence for any one piece of content. We use 6Sense to trigger intent, but I need to link this back to a specific piece of content. Would love to hear how or what others are doing. Thanks! 

Does 6sense support 3rd party verification tags for display campaigns? IE. Google Campaign Manager or IAS (Integral Ad Science)? I've looked around for this quite a bit and found nothing. I've also posed this question to the AI gods (Perplexity + ChatGPT) and received conflicting answers.

Hey y'all - I come up against this pickle a lot and would love to know if anyone else has other strategies here. For conferences that do not give out attendee lists (even if you sponsor or have a booth), and the attendees don't log into to the app until a week or two ahead of the event (sometimes the day before), how do…

Whether you are a XDR leader or a rep, you've absolutely asked yourself this question along with all the others that come with working in the world of prospecting sales. Am I on track? Will I hit my goals? How can I ensure my team is doing enough? We've all sat in this analysis paralysis (or sought to google for a generic…