Breakthrough
Category List
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Breakthrough 22 - Virtual
All content from the Virtual Breakthrough Event - November 2022
Discussion List
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And the 2023 Breakthrough Award Winners Are...
Fastest Time to Value - VERTIV Before fully embracing ABM on a global scale, Vertiv tested 6sense to target mid-market companies in Australia and New Zealand. Account engagement and pipeline growth was so strong that VPs overseeing other regions are lining up to go next. Ecosystem Fusion - COVEO By integrating six…
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Looking for stats from conference
Hi all, I'm having a bit of a moment! I'm sure I watched a presentation on the main stage which gave stats around how much more likely an opportunity was to open/close after the account moves to purchase stage within 6Sense. Looking for this and any similar stats to support a presentation to re-energise our sales team.…
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Breakthrough 2023 Daily Recap Videos, Blog Posts and Breakout Presentations
I'm still riding the high of our Breakthrough 23 event at the beautiful Omni PGA event in Frisco, TX. Wow!! And did you hear the news? We announced Breakthrough 2024.... it will be in Las Vegas, Nevada October 7-10, 2024 at the brand new Fontainebleau hotel. 📸 Here are the professional photographer pictures from the event…
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Breakthrough 2023 Key Takeaways (Share yours, too!)
I really thought taking the weekend to relax would help me unwind, but I don't do unwinding well. With all of the sessions, networking, meetings with Kerry and Bryan - I've had a lot on my mind. I've had two key thoughts: Woah, there's a lot to do! Woah...there's a lot to do. I hope you can pick up the difference between…
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Breakthrough 2023: What to Wear and How to Get There (if you're staying offsite)
Y'allll Breakthrough is just over a week away! Here are a few helpful logistical notes on attire and transportation: What to Wear Sessions: Smart casual; please dress in what makes you feel comfortable and want to BE MORE. Be sure to bring a sweatshirt/wrap as hotel ballrooms are notoriously cold. Evening events: Get ready…
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Breakthrough '23: We need your song requests!
Last year at Breakthrough we Proceeded with Confidence. Attendees added their favorite songs that made them feel empowered to our Confidence Playlist on Spotify. This 3-hour playlist was such a hit, we're excited to bring it back! 🙌 Now this year, we want to Be More. What songs inspire you to be more? A better person,…
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Red Hat at Breakthrough: Leveraging Sales Development as ABM for the 99%
Chris Hetzler ( @ChrisHetzler ) and I can't wait to see you at Breakthrough. Here's a little teaser about our customer keynote session where we'll be talking about how 6sense allowed us to more closely align Marketing & Sales Development strategies, resulting in increased business development conversion rates. 11/3/23…
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Automation is what we do!
Bryan Wise, SVP and CIO at 6sense, here. Just wanted to shed some light on one of our major goals at 6sense, because I think CIOs at other orgs can benefit from it. It’s never easy aligning and focusing goals across all areas of a company, but we’re doing it at 6sense. One V2MOM goal I’m responsible for as part of my role…
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Conga at Breakthrough: 18 Holes of Insights!
We can't wait to see you at Breakthrough! Here's a little teaser about our session where we'll be talking about how we achieved success with 6sense in our first 18 months as a customer. 11/3/23 Update: Watch our presentation here!
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Reltio at Breakthrough: Moving from Leads to Accounts (and Intent)
In this session at Breakthrough you'll learn how the Reltio team moved from a lead-based list-based prospecting motion to a true intent-based motion in just 60 days! (Spoiler alert: they won a coveted Forrester award this June for their awesomeness!) Here's a little more about their upcoming session: 11/3/23 Update:…
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ABM for SMBs? You better believe it (BILL at Breakthrough)
I'm excited to be speaking at Breakthrough this year! @tucker.stoffers and I have a lot of cool examples of the ABM programs we've been running targeting SMB accounts. See you in Texas! 11/3/23 Follow up: The presentation can be found here.
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Cloud Academy at Breakthrough: Why 100 6QAs are better than 20,000
I can't wait to see you at Breakthrough on October 18th! Here's a little teaser about my session, where I'll talk about how we totally revamped our use of 6sense and won the hearts of our sales team. 11/3/23 Update: The presentation can be found here!
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Breakthrough '23 - What are you hoping to learn or see or do this year?
The 6sense team would love to hear from you about what you're hoping to learn, see or do at Breakthrough 23 so we can make sure we're building an awesome event for YOU! What would make this super memorable for you? What are you hoping to learn how to do? Have you seen anything at other events that worked great that you'd…
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Breakthrough ’23 — FAQs
Breakthrough ’23 Registration is Now Open! 📣 Early bird pricing is $1,250 through September 1 Buy 3 or more tickets in a bundle and get a 10% discount Full details are on the Breakthrough website - including agenda, speakers, hotel room blocks, sponsors and more! This discussion post will be an ongoing FAQ that we add to…
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Executive Experience at Breakthrough '23
This year we're uniting sales and marketing teams to supercharge working together in perfect lockstep because we all know… The Executive Experience is an exciting opportunity for CROs and CMOs to experience Breakthrough while also participating in an exclusive half-day of content, golfing with a pro, Club6, and plenty of…
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2023 Breakthrough Award Nominations due July 28! ⏰ 🏆️
Top 3 Submission Tips! 1. CHECK OUT THE EIGHT AWARD CATEGORIES and determine which one (or more!) best represents your accomplishments. ABM Program of the Year Ad Campaign of the Year One Revenue Team - NEW! Ecosystem Fusion Efficiency Experts Fastest Time to Value Nimble Marketing – open to companies with one marketing…
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ICYMI: Get the low-down on Breakthrough 2022 with this content!
Hey there! I'm Chris Hutchins, 6sense's Director of Content Strategy. If you missed our recent (and mind-blowingly rad!) Breakthrough customer conference, here's a handful of blog posts that can bring you up to speed on what was anounced, and some of the great success stories our customers shared with each other: Customers…
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Breakthrough 22 'Confidence Playlist' in Spotify
During Breakthrough 22 we had people add their favorite "proceed with confidence" song to our Confidence Playlist in Spotify. If you need a pick-me-up, turn on this playlist for 3 hours of awesomeness: https://open.spotify.com/playlist/7nF38XYEC9KpX0XtRCxVmT
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Upcoming Events
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CONVERGE
Join us virtually on Dec 5 + 6 at CONVERGE for sessions from the world’s top AI minds. Make sure to join Dec 6, 2:35 - 3:05 pm for AI Mythbusters, led by Jam Khan, SVP Product Marketing at 6sense.
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Smarter Ad Targeting with ABM in Financial Services with Morningstar & Nasdaq
Join our webinar on Wednesday, December 6th at 10 AM PT / 1 PM ET to hear from marketing leaders at Morningstar and Nasdaq on how to align marketing and sales teams with industry-leading data. Learn from top financial leaders how to measure return on investment for marketing dollars and use first- and third-party data to…
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3 Step Framework for GTM Leaders: People, Process, Product (Webinar)
If you’re in GTM, you’ll know that the company’s vision is fundamental to how you go to market and create a successful culture. Join GTM Leaders and 6Sense on 7th December 1-2pm for a webinar hosted by Paul Gilhooly, VP of Sales at 6Sense, in which we will be unpacking his 3 step framework to GTM: People: focusing on the…
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The 2023 6sense B2B Buyer Experience Report: Out of Sight, (Almost) Out of Time
Why Buying Cycles Are Usually Over Long Before You Ever Know About Them… Hear from Kerry Cunningham, Head of 6sense Research, as he shares exclusive findings from our groundbreaking new B2B buyer experience report — and receive a copy of the report when it’s published. 6sense Research recently surveyed 900+ B2B buyers,…