Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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Automate Sales Outreach on 6QAs with Audience Workflows
Are you finding it difficult to automate sales outreach on 6QAs? Are you having to rely on Ops to build an automation that adds people to SEP campaigns when an account 6QA's? Automate sales outreach on 6QAs by creating a streamlined audience workflow that automatically adds leads / contacts into an SEP campaign! 2 plays…
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What Chris Dutton Taught Us About Making 6sense Work Harder
As a Solutions Consulting team, we talk to marketing ops and demand gen leaders every day. They’re juggling campaign execution, data strategy, and the never-ending pressure to prove ROI. That’s why our recent conversation with @Chris Dutton, VP of Demand Gen and Marketing Ops, stood out…he’s not just using 6sense, he’s…
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How Are You Activating 6QA Traffic on Your Website?
Hi all 👋 Even when 6QA accounts are showing high intent, I’ve found it challenging to get full buying teams to convert. I wanted to share a short helpful guide — it walks through 5 practical steps to activate always-on journeys and turn that 6QA traffic into qualified pipeline. You’ll get ideas to: ✅ Map your content to…
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[6sense for 6sense] Why we use the Custom 6QA at 6sense.
Hello, @Chris Dutton here from the 6sense Marketing team! What if I told you the 6QA in 6sense is great, BUT the custom 6QA is even better! We have all come to love and benefit from 6sense alerting us when an account is "in market" and we should work that account. (That's your classic 6QA a Decision/Purchase account "in…
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Use Any Segment in 6QA Analytics
As of today, we’ve made an exciting update to the 6QA Analytics product that will allow you to use any saved segment to power that report. What does 6QA Analytics do? It tells you how many 6QA customers you currently have for the segment and product selection It shows how well those accounts are being worked You can apply…