Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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🎥 BLUEPRINT #8 Webinar Replay Ready! Anatomy of an Integrated Campaign
The replay from today's webinar session, Anatomy of an Integrated Campaign, is now available! Watch it here. ICYMI: Siloed teams sink campaigns. When marketing and sales run uncoordinated plays, you get chaos, missed signals, and mediocre results. This session breaks down the 6sense playbook for integrated campaigns that…
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Why 6sense Campaign Reporting Doesn't Match Google Analytics or Adobe Analytics
It's common to see differences between campaign reporting in 6sense and website statistics in GA (or Adobe). While these platforms provide valuable insights, they measure different parts of the digital journey using different methodologies. In simple terms: 6sense measures advertising delivery and engagement and removes…
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Running ABM Advertising in Europe: What B2B Marketers Need to Know
Running account-based marketing (ABM) campaigns in Europe comes with unique challenges that differ significantly from a U.S. focused program. From privacy regulations to multi-country execution and platform specific nuances, marketers need a thoughtful approach to succeed. Below, I break down the key considerations across…
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Tracking Pixels: How to Turn Multi-Channel Campaigns into Account Intelligence
Most B2B marketers run campaigns across multiple platforms, many of which live outside of 6sense. But here's the challenge: those platforms live outside your ABM infrastructure, which means you're flying blind on which target accounts are actually seeing your ads. Tracking Pixels solve this problem. They're the fastest way…
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Hiring: Sr. Demand Generation Manager (Remote)
Numbers are nice: conversion rates, MQLs, MQA’s, open rates and more. But you know that there are people behind each number. And you care about reaching them in the right way and at the right time. That's what gets results … and drives our pipeline growth, revenue, and new customer acquisition. At Expel, we’re looking for…