Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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🎥 BLUEPRINT #8 Webinar Replay Ready! Anatomy of an Integrated Campaign
The replay from today's webinar session, Anatomy of an Integrated Campaign, is now available! Watch it here. ICYMI: Siloed teams sink campaigns. When marketing and sales run uncoordinated plays, you get chaos, missed signals, and mediocre results. This session breaks down the 6sense playbook for integrated campaigns that…
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AI Recommended Leads: Turning Ad Engagement into Sales-Ready Contacts
AI Recommended Leads starts from the account-level signal you already have (a click on your ad) and identifies the single best contact, or two, worth recommending — without waiting on inbound behavior. For new campaigns with persona targeting enabled, 6sense will surface the specific contacts at your engaged accounts who…
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Hiring - DailyPay - Senior Associate, Account-Based Marketing
If you are a data-driven marketer who loves turning real-time buyer intent signals into high-impact pipeline, this remote role (or hybrid in NYC) is for you. In this position, you will own the deployment of our scalable 1:many ABM campaigns, leverage intent data to capture in-market enterprise buyers, and collaborate…
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Why 6sense Campaign Reporting Doesn't Match Google Analytics or Adobe Analytics
It's common to see differences between campaign reporting in 6sense and website statistics in GA (or Adobe). While these platforms provide valuable insights, they measure different parts of the digital journey using different methodologies. In simple terms: 6sense measures advertising delivery and engagement and removes…
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Running ABM Advertising in Europe: What B2B Marketers Need to Know
Running account-based marketing (ABM) campaigns in Europe comes with unique challenges that differ significantly from a U.S. focused program. From privacy regulations to multi-country execution and platform specific nuances, marketers need a thoughtful approach to succeed. Below, I break down the key considerations across…