Product Updates

Hey RevCity 👋 Two releases and a lot of momentum from our product team leading up to Breakthrough! Highlights from September & October Releases 1. 6sense MCP Server now is GA and has Sales Intelligence Use Cases Our Model Context Protocol server moved from Open Beta to General Availability in September and now supports…

The Intelligence Your GTM Runs On. 6sense turns every signal, yours and ours, into intelligence every team, tool, and AI agent can act on. This summer's release expands all three pillars of our platform. It brings 6sense intelligence directly into any AI agent through the new MCP Server, improves data quality and buyer…

This month's releases strengthen the Intelligence Layer that powers modern GTM teams. From making 6sense intelligence available directly inside AI agents through MCP Server (Open Beta), to expanding the signal foundation through Enhanced CRM Matching (Beta) July brings more ways to capture every signal, reveal what matters…

How do we think about a Beta at 6sense? A beta is early access to a feature that's built and functional, but still being refined based on real customer feedback. It's not just an idea — it's a working product that a limited group of customers get to shape before it reaches everyone. Betas are often limited in the number of…

Multiply what matters. 6sense’s spring release focuses on improving how go‑to‑market teams identify, understand, and engage buyers more efficiently. Get clear account intelligence with cross-campaign and pipeline impact reporting, automate AI‑powered GTM execution with RevvyAI, and scale efficiently with enterprise grade…

Smarter, Sharper, More Scalable Revenue Execution The Summer Launch introduces powerful tools to personalize every touchpoint, expand campaign reach, and uncover account-level insights—all without added complexity. From AI email personalization to a reimagined Revenue Marketing homepage, it’s never been easier to scale…

The moment many of you have been waiting for is finally here. Conversational Email is now available to customers using HubSpot CRM!!! Conversational Email is the world's first Conversational AI Agent for demand generation teams, empowering marketing to take more control in identifying and nurturing leads, ultimately…

Hi RevHeads! We’ve got some exciting new product updates from this month’s release. Please check out all the latest below: RAIM UPDATES Advertising Account Pacing 6sense is excited to introduce new functionality to optimize your advertising and impression delivery across accounts by avoiding skewing of ad budget towards…

Starting July 6, 2026, users must have an assigned SI license to access Sales Intelligence through SFDC and Salesloft iframes. This is an enforcement of an existing license requirements, not a new policy. This change will provide clearer alignment between licensed users and actual usage, and improve visibility into how SI…

Transparent data you can trust, journeys that convert, all powered by AI. A little late, but better late than never! 6sense’s winter release equips your team to get things done hand and hand with AI-powered engagement, streamlined workflows, and expanded data intelligence. From Tracking Pixels and CTV enhancements to AI…

Did you know that 6sense has a whole data team working around the clock to improve your data’s accuracy and relevance to driving revenue? Our customer’s data and its usage, validation, and conversion into revenue is a top priority this year, with new updates coming every month. We’re committed to clean data as all 6sense…

Hi all, Inside Sales Intelligence we have an enhacement going live 12/17/26 – to increase the limit for CSV Bulk Exports from Sales Intelligence from >10,000 to 25,000. The new state of SI CSV Exports: Users can export CSVs with up to 25,000 records via SI without performance degradation. Export time for 25K records should…

Over the past few years, changes to browser cookies and fingerprinting policies have dramatically reduced the size and reliability of third-party cookie pools. As a result, visitor-level retargeting has become less effective across the industry. To ensure customers get consistent performance and scale, we're transitioning…

Activate Smarter Audiences. Align Every Touchpoint. The Fall Release helps revenue teams activate smarter audiences and boost performance across ads, email, and sales. Launch premium Connected TV campaigns with 90%+ completion rates, validate emails before sending to improve deliverability, and empower sellers with a…

We’re excited to announce a major upgrade to the Web Visit Data Pack schema—designed to give your team deeper visibility into how accounts engage with your website and campaigns. 🧠 What’s New? Two powerful new fields have been added to the schema: UTM Campaign Name Track which campaigns are driving traffic and…

What changed? Previously, email activities from Einstein Activity Capture (EAC) were not syncing into 6sense, since Salesforce stored this data in a separate cloud inaccessible to third party applications like 6sense. Salesforce has now released an enhancement that makes this data available for sync through APIs. What you…

Spring 2025 Product Launch Unlock More Precision, Security, and Insight Across Your Revenue Engine At 6sense, we’re dedicated to helping revenue teams uncover every opportunity and drive predictable growth. This spring, we’re delivering powerful updates across Revenue Marketing, and Sales Intelligence, and Core Services—so…

As B2B marketers, you understand the value of precise audience targeting in Google Ads, and as of May, 6sense offers a powerful tool to help you achieve that. I’m excited to highlight our new product that empowers marketers to easily, effectively, and affordably engage buyers with digital advertising: 6sense Segments for…

Hey RevCity! As of today (Jan 15), the 6sense Advertising team has removed the user-level view-through rate view-through metric from the platform. The reliability of these metrics at the user-level will decline as the 3rd party cookie pool continues to shrink. Moving forward, we recommend using the account-level metrics…

Hey, RevCity! We’re excited to share a new enhancement to our Ads reporting capabilities. Released this week, you can access the Performance Trend Report through the Advertising home page or Reports tab. Easy-to-use filters and data visualization now make it easy for you to slice campaign performance and reveal insights to…

Hi 6sense Community, We're pleased to introduce a new enhancement to our Data Privacy Compliance process beginning December 4, 2023. Currently, 6sense Primary Administrators receive a weekly “Opt-out List” email notification which contains business contacts from data subjects who have requested that their personal data be…

Hi RevHeads! This month's release focuses on streamlining your sales and operations workflows with the introduction of MAP enrichment for Data Workflows. We've also added enhanced security controls for platform access, improved account-contact mapping in Sales Intelligence, and made several UX improvements to help sellers…

Hi RevHeads! We’ve got some exciting new product updates from this month’s release. Please check out the latest below: RAIM UPDATES New Segment Management Experience Deliver personalized experiences to your target audience more effectively by using the newly streamlined segments experience.​ Locate activations quickly, to…

Hi RevHeads! We’ve got some exciting new product updates from this month’s release. Please check out all the latest below: RAIM UPDATES Conversational Email Email Deliverability Enhancements Email Inbox Warm-Up: Gradually increase sending volume over time with new recommended daily send thresholds based on your AI Inbox…

We launched a new feature last week called AI Insights - here is what it does. Previously sellers had to look through all the different tabs to digest what had been going on over the last 30 days to allow them to paint a picture of who we might want to prospect and what they would be interested in based on the intent and…

Hello 6sense Community! We are thrilled to announce 6sense’s latest Closed Beta Program for Audience Workflows, with limited participation space available. Audience Workflows revolutionizes the way GTM teams create and manage omni-channel engagement, activating more targeted insights across GTM activities to drive more…

Hi RevHeads! We’ve got some exciting new product updates from this month’s release. Please check out all the latest below: Revenue AI for Marketing Updates Platform Enhancements: NEW In-Product Help Experience (Also available in Sales Intelligence) This new feature provides an AI in-app help experience to navigate daily…

6sense is introducing a new first-party cookie to enhance user tracking for 6sense Ad Campaigns. The Cookie name is _6si_cid which you will now see on your website, loaded as a part of WebTag JS. This cookie is a unique identifier for the visitor's session on the website and is used to track the account activity on your…