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2024 Buyer Experience Study: Manufacturing Takeaways
Hey all, I'm a Market Research Analyst here on the 6sense Research team led by former VP and Principal Analyst with Forrester, @Kerry . Together, we research all things B2B. One of our favorite areas to study is the buying process. Over the past two years, we’ve heard from nearly 3,500 recent B2B buyers, learning a lot…
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Targeting Manufacturers at the Plant Level
Am seeking tips from those of you whose target audience is manufacturing plants. Since they all share the same domain as their corporate office, how do you identify each plant?"
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Learning the ABCs of ABM in Manu, Logistics, & Supply Chain
Hey there, we have a fresh new webinar for our users in Manufacturing, Logistics, and Supply Chain! Join us on Thursday, August 1st at 8 am PT / 11 am ET for, "Getting Started with ABM" brought to you by 6sense and our partner agency, LeadCoverage. This session will cover: Defining ABM How to set up a "crawl" plan (with…
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Relax with VIPs at Club6
Will you be attending Forrester Summit this year? One week countdown starts TODAY! Connect with the 6sense team! Club6 is an oasis away from the conference chaos, featuring space to relax and recharge, luxury amenities, and elevated refreshments served all day. Club6 is accessible with a C6 card. Not attending Forrester…
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KBX Logistics Sees 318% More Pipeline in Just One Quarter with 6sense
KBX Logistics, a subsidiary of Koch Industries, has grown from a small cost-center mentality as a shipper to a top 10 player in the third-party logistics (3PL) industry. The full 6sense platform has helped further transcend KBX's growth, bringing in impressive results in just one quarter such as: 504% increase in average…
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3/19 Webinar - Packsize and Husqvarna Group on Data-driven Event Strategies
We're kicking off our 2024 manufacturing webinar series with Michael White, Director of Web & Marketing Automation at Packsize, and Courtney Beall, Senior Brand Manager at Husqvarna Group, as they detail their trade show strategies just in time for the upcoming trade show season. Join to learn how to better prep for events…
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How Manufacturers can Boost Channel Partner Sales with 6sense
With various selling models, our manufacturing clients use 6sense a bit differently than the rest. Leveraging channel partners to sell your products? Check out this blog on how intent data can boost your channel partner sales.
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Learnings from Industrial Startups for the Traditional Manufacturing Marketer
There’s been quite a wave of disruption in manufacturing. And if you’re a customer, that’s probably a key reason you’ve purchased 6sense. We teamed up with Grace Wright from Gorilla 76 and MJ Smith from CoLab Software back in the fall to deliver the webinar, “Lessons Traditional Manufacturing Marketers Can Learn from…