Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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🎥 Replay Ready! 2026 AI Marketing Strategy: All Action, No Hype
The replay from today's webinar session, 2026 AI Marketing Strategy: All Action, No Hype, is now available! Watch it here. ICYMI: While everyone talks about AI, few marketing leaders know how to activate it for revenue growth. As LLM search reshapes buyer discovery and anonymous research dominates the funnel, your 2026 AI…
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Supercharge Your 6sense Experience with Our New Salesforce Package and Custom Dashboards
We’re excited to introduce a new unmanaged Salesforce package, developed in partnership with the 2X team, designed to enhance your 6sense experience and deliver deeper visibility into Marketing Qualified Accounts (MQAs) and 6QA performance across marketing and sales. What’s Included? 1. Three Custom Dashboards for…
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🎥 Replay Ready! 2025 B2B Buyer Experience Report: How AI Is (and Isn’t) Disrupting Buying Journey
The replay from today's webinar session, The 2025 B2B Buyer Experience Report: How AI Is (and Isn’t) Disrupting Buying Journeys, is now available! Watch it here. ICYMI: 6sense’s Head of Research & Thought Leadership, @Kerry (Kerry Cunningham) and Marketing Research Analyst, @saraboostani (Sara Boostani), delve into the…
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New? Start Here
Welcome to RevCity, where marketing, sales, and operations professionals can share ideas, crowdsource advice, and learn how to become Revenue AI masters. To access all the great content here in RevCity and participate in discussions, you'll need to be logged in. For 6sense customers with an active license we recommend…
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Local 6sense User Groups [bookmark this page]
6sense Local User Groups are here! 📣 Register for your city event through this form 📣 User Groups are open to 6sense customers and partners. Upcoming User Group Events: Boston, MA - 8/14 Join your nearest local group here in RevCity for all the details: Amsterdam, NL Atlanta, GA Austin, TX Boston, MA Dallas, TX Denver, CO…
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Happy New Year, Everyone!
Happy New Year! May your pipeline be full, your segments tight, your ads cheap, your calls and emails answered, and your CRM data clean and updated in a timely manner.
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Metric Monday: How Many Formal Evaluations Has the Average Buyer Completed?
Happy 2026, y'all! I'm looking forward to the year ahead and all the research we will discuss here in Research Road 🙂 New year, new buying group? Not really. Our Buyer Experience research shows buyers bring extensive experience to the table. The average B2B buyer has been through eight to nine formal purchase journeys in…
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Turn Breakthrough Insights into Rewards: Publish a New Workflow and Earn a Gift Card!
Breakthrough was packed with ideas on how Audience Workflows can help you multiply what matters - now it’s your turn to put those learnings into action! We’d love to reward you with a $50 gift card for taking the next step and publishing your own workflow! The gift card can be redeemed across many different vendors such as…
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When to Use: Smart Form Fill or Data Workflows?
Hi 6sense Community! One of the most common topics I discuss with customers is how to best leverage data enrichment - especially when it comes to capturing accurate information at the right time. When it comes to enrichment, two popular approaches often come up: API-based form enrichment and automated data workflows. Both…
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Country vs. HQ Account Creation
In my experience as a Solutions Consultant, I’ve seen many different ways organizations structure their accounts to support their GTM strategies. Some organizations prioritize country-level hierarchies, while others consolidate everything under a single global HQ. Understanding how 6sense approaches account identification…