Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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Supercharge Your 6sense Experience with Our New Salesforce Package and Custom Dashboards
We’re excited to introduce a new unmanaged Salesforce package, developed in partnership with the 2X team, designed to enhance your 6sense experience and deliver deeper visibility into Marketing Qualified Accounts (MQAs) and 6QA performance across marketing and sales. What’s Included? 1. Three Custom Dashboards for…
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🎥 BLUEPRINT #8 Webinar Replay Ready! Anatomy of an Integrated Campaign
The replay from today's webinar session, Anatomy of an Integrated Campaign, is now available! Watch it here. ICYMI: Siloed teams sink campaigns. When marketing and sales run uncoordinated plays, you get chaos, missed signals, and mediocre results. This session breaks down the 6sense playbook for integrated campaigns that…
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🎥 Replay Ready! 2026 AI Marketing Strategy: All Action, No Hype
The replay from today's webinar session, 2026 AI Marketing Strategy: All Action, No Hype, is now available! Watch it here. ICYMI: While everyone talks about AI, few marketing leaders know how to activate it for revenue growth. As LLM search reshapes buyer discovery and anonymous research dominates the funnel, your 2026 AI…
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🎥 Replay Ready! 2025 B2B Buyer Experience Report: How AI Is (and Isn’t) Disrupting Buying Journey
The replay from today's webinar session, The 2025 B2B Buyer Experience Report: How AI Is (and Isn’t) Disrupting Buying Journeys, is now available! Watch it here. ICYMI: 6sense’s Head of Research & Thought Leadership, @Kerry (Kerry Cunningham) and Marketing Research Analyst, @saraboostani (Sara Boostani), delve into the…
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New? Start Here
Welcome to RevCity, where marketing, sales, and operations professionals can share ideas, crowdsource advice, and learn how to become Revenue AI masters. To access all the great content here in RevCity and participate in discussions, you'll need to be logged in. For 6sense customers with an active license we recommend…
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Why 6sense Campaign Reporting Doesn't Match Google Analytics or Adobe Analytics
It's common to see differences between campaign reporting in 6sense and website statistics in GA (or Adobe). While these platforms provide valuable insights, they measure different parts of the digital journey using different methodologies. In simple terms: 6sense measures advertising delivery and engagement and removes…
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[RevLabs Live Recap 🎥] How to Prep & Build an AI Email Campaign
Thanks to everyone who joined us in the Lab this month! We covered how AI Email Agents are a great way to bridge the gap between your MAP and SEP to turn real-time buyer signals into conversations—without overwhelming sales. Here's what @Hanna Martin covered about AI Email campaign foundations: The role of AI email as a…
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Wednesday Wisdom: Top of Funnel or, Ton of Hope
Hi all, More from Kerry on “funnel” thinking — how often do we hear, read, and use terms like TOFU, MOFU, and BOFU ourselves? They roll off the tongue… a little too well 😄 But how many of us can actually define them? And how often would those definitions be the same? It’s part of the problem. These terms are used to mean…
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Running ABM Advertising in Europe: What B2B Marketers Need to Know
Running account-based marketing (ABM) campaigns in Europe comes with unique challenges that differ significantly from a U.S. focused program. From privacy regulations to multi-country execution and platform specific nuances, marketers need a thoughtful approach to succeed. Below, I break down the key considerations across…
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Why Timing + Relevancy matters in GTM – is it a "Shoe In"?
I recently had an experience I thought might be great food for thought, for aligning intent + timing + relevancy. I’ve been interested in a competitive athletic event, and it requires “special skills” but more importantly, special shoes. Shoes that support speed, traction and stability. So, my research process went about…