Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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🎥 Replay Ready! 2025 B2B Buyer Experience Report: How AI Is (and Isn’t) Disrupting Buying Journey
The replay from today's webinar session, The 2025 B2B Buyer Experience Report: How AI Is (and Isn’t) Disrupting Buying Journeys, is now available! Watch it here. ICYMI: 6sense’s Head of Research & Thought Leadership, @Kerry (Kerry Cunningham) and Marketing Research Analyst, @saraboostani (Sara Boostani), delve into the…
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Supercharge Your 6sense Experience with Our New Salesforce Package and Custom Dashboards
We’re excited to introduce a new unmanaged Salesforce package, developed in partnership with the 2X team, designed to enhance your 6sense experience and deliver deeper visibility into Marketing Qualified Accounts (MQAs) and 6QA performance across marketing and sales. What’s Included? 1. Three Custom Dashboards for…
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New? Start Here
Welcome to RevCity, where marketing, sales, and operations professionals can share ideas, crowdsource advice, and learn how to become Revenue AI masters. To access all the great content here in RevCity and participate in discussions, you'll need to be logged in. For 6sense customers with an active license we recommend…
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Local 6sense User Groups [bookmark this page]
6sense Local User Groups are here! 📣 Register for your city event through this form 📣 User Groups are open to 6sense customers and partners. Upcoming User Group Events: Boston, MA - 8/14 Join your nearest local group here in RevCity for all the details: Amsterdam, NL Atlanta, GA Austin, TX Boston, MA Dallas, TX Denver, CO…
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Show Your Workflow: Enter Our Intelligent Workflows Contest for a Chance to Present at Breakthrough!
Entries for Show Your Workflow are now closed - huge thanks to everyone who posted a video, we appreciate you! ❤️ Our panel of 6sense judges is working on their assessments and you'll hear early next week if you're advancing to the next phase of the competition. Update: Planning to submit but running out of time? We've…
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Visitor Retargeting Becomes Account-Based Retargeting
Over the past few years, changes to browser cookies and fingerprinting policies have dramatically reduced the size and reliability of third-party cookie pools. As a result, visitor-level retargeting has become less effective across the industry. To ensure customers get consistent performance and scale, we're transitioning…
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ABM Campaigns Specialist, MSP @ NinjaOne — Florida or TX Preferred
💥 ABM opening at NinjaOne! Come join our team as an account-based marketing specialist focusing on supporting sellers and activating campaigns in the MSP segment. This is a fantastic opportunity to join the best darn ABM team in the business — and at a truly special place, NinjaOne! Apply if you love: • Crafting ambitious…
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Metric Monday: Longer Validation Phase, More Time to Influence??
Hey all, Happy Monday! Our head of research @Kerry wrote about a really important distinction re: one of the findings in this year's buyer experience research. This year, we found that the Selection Phase (the part of the buying journey where buyers form their shortlist, set their preferences, and identify the vendor…
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Wednesday Wisdom: “AI Inside” Is Catalyzing an Earlier Point of First Contact (POFC)
For years, buyers waited until 70% of the buying journey to engage sellers. It was so consistent that we dubbed this moment the Point of First Contact Constant. The name was justified; it held true across product categories, price points, and nearly everything in between. This year, however, to our surprise that point…
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Heinz Marketing's Predictable Pipeline approach for repeatable and scalable demand - Part 1
Here at Heinz Marketing we specialize in Predictable Pipeline. Our approach enables clients to build immersive customer experiences, accelerate revenue, and create a predictable, profitable pipeline to grow and scale their business. Here are some insights and tips on how you can start assessing your predictable pipeline to…