Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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🎥 Replay Ready! 2025 B2B Buyer Experience Report: How AI Is (and Isn’t) Disrupting Buying Journey
The replay from today's webinar session, The 2025 B2B Buyer Experience Report: How AI Is (and Isn’t) Disrupting Buying Journeys, is now available! Watch it here. ICYMI: 6sense’s Head of Research & Thought Leadership, @Kerry (Kerry Cunningham) and Marketing Research Analyst, @saraboostani (Sara Boostani), delve into the…
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Supercharge Your 6sense Experience with Our New Salesforce Package and Custom Dashboards
We’re excited to introduce a new unmanaged Salesforce package, developed in partnership with the 2X team, designed to enhance your 6sense experience and deliver deeper visibility into Marketing Qualified Accounts (MQAs) and 6QA performance across marketing and sales. What’s Included? 1. Three Custom Dashboards for…
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New? Start Here
Welcome to RevCity, where marketing, sales, and operations professionals can share ideas, crowdsource advice, and learn how to become Revenue AI masters. To access all the great content here in RevCity and participate in discussions, you'll need to be logged in. For 6sense customers with an active license we recommend…
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Local 6sense User Groups [bookmark this page]
6sense Local User Groups are here! 📣 Register for your city event through this form 📣 User Groups are open to 6sense customers and partners. Upcoming User Group Events: Boston, MA - 8/14 Join your nearest local group here in RevCity for all the details: Amsterdam, NL Atlanta, GA Austin, TX Boston, MA Dallas, TX Denver, CO…
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Show Your Workflow: Enter Our Intelligent Workflows Contest for a Chance to Present at Breakthrough!
Entries for Show Your Workflow are now closed - huge thanks to everyone who posted a video, we appreciate you! ❤️ Our panel of 6sense judges is working on their assessments and you'll hear early next week if you're advancing to the next phase of the competition. Update: Planning to submit but running out of time? We've…
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Metric Monday: Just How Experienced Are Your Buyers?
Hi all! Across our years of research on B2B buying, we’ve seen time and again that buyers move well into their journeys and, in 8 out of 10 cases, decide who they’ll buy from before ever speaking to sales. In our first year of studying this, we deduced that this independence is possible for two main reasons. First, much of…
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How to Turn Marketing Qualified Accounts into Marketing Qualified Leads
So, you’ve got a marketing qualified account (6QA). That’s great, but now what? The real magic happens when you turn that interest into a lead that your business development reps can call or email. Here are three solid ways to make that leap. 1. Enrich Contacts Before Handing Them Off to BDRs Timing is everything. Once an…
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Turn Breakthrough Insights into Rewards: Publish a New Workflow and Earn a Gift Card!
Breakthrough was packed with ideas on how Audience Workflows can help you multiply what matters - now it’s your turn to put those learnings into action! We’d love to reward you with a $50 gift card for taking the next step and publishing your own workflow! The gift card can be redeemed across many different vendors such as…
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How to Set Up Intent-Based Nurture Campaigns with 6sense
Looking for a multi-channel demand gen play to progress accounts through the buyer stage? At 6sense, our “always-on” intent-based nurture campaign does just that. This approach tailors emails and ads to each account’s intent signals and buying stage, leveraging 6sense segments and our new Audience Workflows tool for…
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Fall 2025 6sense Product Launch
Activate Smarter Audiences. Align Every Touchpoint. The Fall Release helps revenue teams activate smarter audiences and boost performance across ads, email, and sales. Launch premium Connected TV campaigns with 90%+ completion rates, validate emails before sending to improve deliverability, and empower sellers with a…