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Breakthrough '25 Call For Speakers = NOW LIVE
You heard it here first - the Breakthrough '25 Call For Speakers is officially live until May 14. Submit your nomination now! Breakthrough, 6sense's annual user conference, is all about unlocking new possibilities, scaling success, and multiplying what matters—whether that’s pipeline, revenue impact, marketing efficiency,…
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Located in the NYC metro area? Join us for an Exclusive Executive Mixer in May!
On behalf of 6sense, Marketbridge, and Sloane Staffing, we are hosting an exclusive group of Sales and Marketing leaders for a private Happy Hour on May 15 in New York City. We'd love to see our RevHeads there! You can expect high-value conversations, exclusive insights, and top-tier networking. When: Thursday, May 15,…
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🎥 Replay Ready: What’s Next? Reveal | Intelligent Workflows in Action
The replay from today’s What’s Next? A 6sense Reveal is now available! We loved showcasing how our new Intelligent Workflows product will help you automate what matters and drive more pipeline—without the busywork. It'll be available to all 6sense ABM customers in the coming months. TIMESTAMPS 35 seconds: Latane Conant…
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Leave a Review. Get Cool Swag!
Yep. Simply complete a product review on 6sense at one or more of the sites below and send me a screenshot confirming your completion. (Reviews are anonymous.) I’ll add a new badge and RevCity points to your profile for each review you complete! What do you say? Gartner Peer Insights G2 – RevAI for Sales G2 – RevAI for…
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Announcing 2024 Breakthrough Award Finalists!
🏆 ABM Program of the Year: Flexential, HPE Aruba Networking, NinjaOne, Shell Lubricants 🏆 Fastest Time to Value: Corporate Visions, Folloze, Sift 🏆 Ad Campaign of the Year: Ivanti, NinjaCat, Qualcomm 🏆 Nimble Marketing: Expereo, Folloze, Tackle.io 🏆 Ecosystem Fusion: Blue Yonder, Pantheon Platform, Vertex Inc. 🏆 One…
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Hot off the Press: The 6sense Governance Guide
👋 Hi Rev Heads! I wanted to share a helpful guide designed to help customers optimize the performance of their 6sense instance and predictive models. It includes administrative best practices, a checklist, and recommended frequencies for each task. Topics include: Segment management Segment audits Campaign audits Keyword &…
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RevHeads Unite! We want to hear from you!
Hey RevHeads - We want your take! How would you define a RevHead to a friend or peer? We'll highlight your answers at Breakthrough along your name, title, and headshot. Share your ideas with us by Wednesday! Here are some ideas to get the inspiration going. RevHead noun A 6sense superfan who is utterly obsessed with…
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See you at Dreamforce?
Hello! I joined the 6sense team two months ago and am leading our Customer Marketing team. If you're heading to Dreamforce this week, I'd love to meet up with you and introduce you to some of our customer marketing team members. Drop a comment below if you'll be in San Francisco and I'll find a time for us to connect.…
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Just Announced: Partner of the Year Award Finalists!
Partners of 6sense work tirelessly to help customers maximize their ROI and achieve their goals. Whether through strategic consulting, managed services or specialized tech integrations, they play a critical role in extending the value of 6sense. Let's celebrate this year's Partner of the Year Award finalists! HubSpot…
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🌍 🤝 Unlock the Power of Community: Join Your Local 6sense User Group Today!
Hello, RevHeads! Are you eager to supercharge your 6sense skills and connect with fellow marketing, sales, and operations pros? Dive into your local 6sense User Group and discover a world of knowledge and networking right at your RevCity doorstep! 🎉 Why Join? 🤔 User groups are your golden ticket to: 📚 Learn: Dive deep into…
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CALLING ALL BREAKTHROUGH AWARD ENTRANTS - the submission deadline is one week away - July 26!
Every single day we hear stories from teams who have used 6sense to bring their sales and marketing teams together, or execute an Ad campaign with phenomenal results, or greatly improve their GTM efficiency. Now's the time to share your team's success and earn some well-deserved recognition with a Breakthrough Award! There…
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🚀 Upcoming Virtual User Group - Dive into 6sense Highlights with Tara Dacci from Calendly
We're thrilled to invite you to our Virtual User Group on July 18th, with both EMEA and US friendly sessions: EMEA: 2 PM BST US: 11 AM PT 🌟 Event Highlights: These sessions will be packed with rich content straight from a user just like you! Tara Dacci, Sr. Marketing Operations Manager at Calendly, will share her insights…
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🎥 Replay Ready! Intelligent Workflows in Action: 6sense Customers Share Their Winning Playbooks
The replay from today's Intelligent Workflows in Action: 6sense Customers Share Their Winning Playbooks webinar session is now available! Watch it here now. ICYMI: In this special edition of the BLUEPRINT webinar series, the three finalists from 6sense's Show Your Workflow competition showcased how they’re turbocharging…
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Small Tweaks, Big Impact: Optimizing Your ABM Ads on 6sense
When clients ask us to review their account-based advertising campaigns in 6sense, the request is almost always an open-ended query: “Can you take a look and tell us how to make this perform better?” Over time, we’ve developed a consistent process for answering that question. In this post, we’re sharing the exact steps we…
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Building Better B2B Campaigns: 7 Digital Advertising Goals That Matter
In B2B marketing, digital advertising isn’t just about generating clicks or impressions, it’s about driving measurable business outcomes. The most effective campaigns are built with a clear goal in mind, whether that’s strengthening brand perception, fueling pipeline, or winning business from competitors. Yet, too often,…
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Announcing the 2025 Breakthrough Award Finalists!
Announcing the 2025 Breakthrough Awards Finalists! The results are in—and these teams are redefining what it means to break through. From AI-powered innovation to lightning-fast execution, our finalists stood out for their bold strategies, measurable impact, and unstoppable momentum. Customer Award Finalists Through their…
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Contact Recommendations: How We Determine Recommended Contacts in Sales Intelligence?
In Sales Intelligence, recommended contacts appear in two places within the web app: Highlights section on the Account Details page Persona Map 1. Highlights Section - Account Details Page This section shows two types of recommendations: a) Contacts to Reach These are contacts already in your MAP/CRM that 6sense recommends…
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Beyond A/B Testing: How 6sense users can personalize buyer journeys that actually convert.
If you think you’re personalizing for your buyers with A/B testing… think again. Today’s buyers expect experiences that adapt to their journey, not just button colors or headline swaps. In this post, we share how 6sense users can move from simple tests to journey-based personalization — aligning experiences to intent…
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When using a Push Segment Name Orch/Workflow what happens if an account leaves the segment?
A common question from people setting up a Push Segment Name Orchestration or Workflow is whether or not a name is cleared out when an account leaves a segment. The exact behavior will depend on how your Orchestration/Workflow has been configured. In Workflows you have the option to either "Push Segment Names to All CRM…
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Is it possible for sellers to see Keyword Groups in Sales Intelligence (SI)?
Unfortunately, not yet. Currently, Sales Intelligence (SI) uses individual keywords in the Keywords Researched filter. This is a known feature request; if your sellers have asked for this capability, please vote for the feature here:
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Check Out the 6sense AI Email Learning Path
Hey Rev Heads! 👋 Exciting news! We have an updated learning path for 6sense AI Email. This course provides you with complete guidance on how to get up and running with 6sense AI Email (formerly Conversational Email). You will find a combination of guides and videos that cover everything from admin setup to analyzing…
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Advertising spend breakdown by Buying Stage
Is there a way we can see how much we've spent on advertising towards accounts in specific Buying Stages during a specific timeframe? For example, we're trying to see how much we've spent on Awareness stage advertising vs. other stages. The only way I can think of doing something like that is if we had segments for each…
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First Touch Attribution: Reporting and Best Practices
Hi RevCity community! I have a customer facing a critical attribution challenge and would love your input. The Issue: Customer is running 6sense display advertising campaigns Lead source reporting shows "Website" getting most first-touch credit instead of 6sense ads Impacting ability to demonstrate 6sense ROI for budget…
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Intent Data & Lead Scoring
Or as I like to think of it—“Minority Report” for Marketing Ops. In Marketing Ops, predicting buyer behaviour isn’t science fiction—it’s strategy. At 6sense, we use intent data and lead scoring to spot signals early, prioritise the right accounts, and help our GTM teams focus where it matters most. Here’s how we make it…
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Contact Mapping profile field Override options
Within the field mapping page for CRM Contact there is a dropdown for each field labelled “Override”. Under the email field mapping there are 4 options when looking at some fields like work email. Those 4 options are: Override Fill if blank A and A+ Email Confidence A+ Email Confidence The definitions for them and what the…
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Which countries' activities are automatically excluded from 6sense?
As of this writing, 6sense does not track activities from, or support advertising to, the following countries: Belarus - BY, China - CN, Cuba - CU, Iran, Islamic Republic of - IR, Iraq - IQ, North Korea - KP, Libya - LY, Somalia - SO, Sudan - SD, Syrian Arab Republic - SY, Russian Federation - RU, Ukraine - UA This list is…
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Increase Ad Spend Efficiency with Audience Workflows
Are you finding it difficult to control ad spend on certain campaigns? Is it hard to visualize and explain your marketing strategy and/or buyer journey within your campaigns? Try this 6sense best practice in Audience Workflows! For the first time Audience Workflows, allows users to spend ad dollars efficiently by ensuring…
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Has your company launched a B2B podcast?
If so, we would love to talk to you! We've learned a ton from our own podcast, Revenue Makers, (which just celebrated its 75th episode) and we plan to write up our learnings. We'd like to include lessons learned, positive and negative, from other B2B Marketing practitioners that have launched podcasts for their companies.…
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Campaign Execution at Scale
Or as I like to call it “Mission: Possible” when MOps is on the job. Executing campaigns at scale isn’t just about speed it’s about building systems that scale with you. At 6sense, we run a high volume of campaigns across regions, personas, and channels. As a Senior Marketing Operations Specialist, my role is to ensure…
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LinkedIn Ad Creative Review
Hi there, I am looking for feedback on my LinkedIn ads for a consideration campaign. This is the second phase of our campaign, and we are retargeting now on LinkedIn. We are targeting C-Suite level employees in Canada, excluding Quebec. Please find below three ad creatives. Any feedback on messaging and design would be…
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🎥 Replay Ready! No Opportunity Left Behind: Building Your AI Email Agent Engine
The replay from today's No Opportunity Left Behind: Building Your AI Email Agent Engine webinar session is now available! Watch it here now. ICYMI: In this action-packed third session of 6sense’s BLUEPRINT series, we rolled out the blueprint for real-world AI email agent success — from implementation best practices to key…
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Expand Advertising Reach & Flexibility with The Trade Desk (TTD) Integration
The 6sense segment sync integration with The Trade Desk allows mutual customers to push first- and third-party audience segments directly to one of the world’s largest demand-side platforms. You can activate dynamic, highly targeted 6sense audiences directly in The Trade Desk across programmatic display, video, native, and…