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Breakthrough '25 Call For Speakers = NOW LIVE
You heard it here first - the Breakthrough '25 Call For Speakers is officially live until May 14. Submit your nomination now! Breakthrough, 6sense's annual user conference, is all about unlocking new possibilities, scaling success, and multiplying what matters—whether that’s pipeline, revenue impact, marketing efficiency,…
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Located in the NYC metro area? Join us for an Exclusive Executive Mixer in May!
On behalf of 6sense, Marketbridge, and Sloane Staffing, we are hosting an exclusive group of Sales and Marketing leaders for a private Happy Hour on May 15 in New York City. We'd love to see our RevHeads there! You can expect high-value conversations, exclusive insights, and top-tier networking. When: Thursday, May 15,…
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🎥 Replay Ready: What’s Next? Reveal | Intelligent Workflows in Action
The replay from today’s What’s Next? A 6sense Reveal is now available! We loved showcasing how our new Intelligent Workflows product will help you automate what matters and drive more pipeline—without the busywork. It'll be available to all 6sense ABM customers in the coming months. TIMESTAMPS 35 seconds: Latane Conant…
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Leave a Review. Get Cool Swag!
Yep. Simply complete a product review on 6sense at one or more of the sites below and send me a screenshot confirming your completion. (Reviews are anonymous.) I’ll add a new badge and RevCity points to your profile for each review you complete! What do you say? Gartner Peer Insights G2 – RevAI for Sales G2 – RevAI for…
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Announcing 2024 Breakthrough Award Finalists!
🏆 ABM Program of the Year: Flexential, HPE Aruba Networking, NinjaOne, Shell Lubricants 🏆 Fastest Time to Value: Corporate Visions, Folloze, Sift 🏆 Ad Campaign of the Year: Ivanti, NinjaCat, Qualcomm 🏆 Nimble Marketing: Expereo, Folloze, Tackle.io 🏆 Ecosystem Fusion: Blue Yonder, Pantheon Platform, Vertex Inc. 🏆 One…
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Hot Off the Press: The 6sense Governance Guide
👋 Hi Rev Heads! I wanted to share a helpful guide designed to help customers optimize the performance of their 6sense instance and predictive models. It includes administrative best practices, a checklist, and recommended frequencies for each task. Topics include: Segment management Segment audits Campaign audits Keyword &…
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RevHeads Unite! We want to hear from you!
Hey RevHeads - We want your take! How would you define a RevHead to a friend or peer? We'll highlight your answers at Breakthrough along your name, title, and headshot. Share your ideas with us by Wednesday! Here are some ideas to get the inspiration going. RevHead noun A 6sense superfan who is utterly obsessed with…
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See you at Dreamforce?
Hello! I joined the 6sense team two months ago and am leading our Customer Marketing team. If you're heading to Dreamforce this week, I'd love to meet up with you and introduce you to some of our customer marketing team members. Drop a comment below if you'll be in San Francisco and I'll find a time for us to connect.…
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Just Announced: Partner of the Year Award Finalists!
Partners of 6sense work tirelessly to help customers maximize their ROI and achieve their goals. Whether through strategic consulting, managed services or specialized tech integrations, they play a critical role in extending the value of 6sense. Let's celebrate this year's Partner of the Year Award finalists! HubSpot…
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🌍 🤝 Unlock the Power of Community: Join Your Local 6sense User Group Today!
Hello, RevHeads! Are you eager to supercharge your 6sense skills and connect with fellow marketing, sales, and operations pros? Dive into your local 6sense User Group and discover a world of knowledge and networking right at your RevCity doorstep! 🎉 Why Join? 🤔 User groups are your golden ticket to: 📚 Learn: Dive deep into…
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CALLING ALL BREAKTHROUGH AWARD ENTRANTS - the submission deadline is one week away - July 26!
Every single day we hear stories from teams who have used 6sense to bring their sales and marketing teams together, or execute an Ad campaign with phenomenal results, or greatly improve their GTM efficiency. Now's the time to share your team's success and earn some well-deserved recognition with a Breakthrough Award! There…
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🚀 Upcoming Virtual User Group - Dive into 6sense Highlights with Tara Dacci from Calendly
We're thrilled to invite you to our Virtual User Group on July 18th, with both EMEA and US friendly sessions: EMEA: 2 PM BST US: 11 AM PT 🌟 Event Highlights: These sessions will be packed with rich content straight from a user just like you! Tara Dacci, Sr. Marketing Operations Manager at Calendly, will share her insights…
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Advertising spend breakdown by Buying Stage
Is there a way we can see how much we've spent on advertising towards accounts in specific Buying Stages during a specific timeframe? For example, we're trying to see how much we've spent on Awareness stage advertising vs. other stages. The only way I can think of doing something like that is if we had segments for each…
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How a Seller sets up the Buying Committee with 6sense
This article presumes you already know the following: Buying Committees are not new; selling enterprise solutions has involved multiple stakeholders for decades. Stories about deals closed based on a personal relationship with the Economic Buyer, dinner, or golf, were exceptions, not the rule. Buying Committees are not…
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Personalization with 6sense
Free AI Prompt for Faster 6sense Personalization 🚀 Speed up your ABM programs by tagging content instantly by persona, segment, and buying stage. Perfect for 6sense-powered campaigns. Grab the free prompt here: Segment-Based Content Tagging Prompt
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August Ops Success Session Recording & Recap: Measuring ROI with CRM Reports
If you’ve ever been asked, “So… how’s that campaign really doing?”, this one’s for you. At the latest August Ops Success Session, @suchitadonti shared some very practical ways to pull real, measurable value out of your CRM, no complicated data gymnastics required. The ops-focused session focused on two powerful types of…
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Audience Workflows: Outreach Node Not Picking Up All Users
Has anybody had this happen? There's no discernable difference within Outreach itself in terms of user permissions between the two individuals, but for some reason I can't find 3/4 of the SDRs I'm working with when I'm trying to designate assignees using the Outreach node.
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Scalability of Dynamic HTML5 Ads Based on Unique Pain Points
I'm exploring the idea of creating dynamic HTML5 ads tailored to the pain points of our open opportunities. The challenge is that we don’t have standardized pain points – they’re recorded in SFDC by our SDR team and vary for each account. Given this, I'm wondering if this approach is scalable, or if there are limitations…
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Why Every AE Should Login to 6sense SI Every Day
The best AEs know they need to prospect even if they have a BDR doing it full-time for their accounts. But let's say you're an AE that doesn't need to, or, more likely, doesn't want to prospect. Is 6sense of any value to them? Absolutely! An AE should login to Sales Intelligence (SI) every single day for the sole purpose…
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BDRs in 2025: How Strategy, AI, and Multi-Threading Are Shaping Success
New research from 6sense, led by @Kerry Cunningham and @saraboostani, confirms what high-performing sales teams already know: Even in the age of AI agents, BDRs still play a critical role in revenue growth. Their impact goes far beyond setting meetings — BDRs are shaping pipeline, driving strategic engagement, and adapting…
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Seth Godin on Strategy: 7 Lessons From Our Eye-Opening Conversation
By Saima Rashid When we invited Seth Godin to join the Revenue Makers podcast, I expected thought-provoking insights. What I didn’t expect was a complete reframe of how we as revenue leaders think about strategy, systems, and even AI. Seth didn’t speak in buzzwords or frameworks. He spoke in truth. And as I’ve reflected on…
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6 Plays That Should Be Way Easier: How to Simplify, Streamline, and Start Getting Results
I think all marketers can agree that campaign execution has gotten too complicated. Even the best GTM teams are juggling a dozen tools and dashboards just to launch a cross-channel play. Add in last-minute changes, shifting priorities, and multiple stakeholders, and it’s no wonder campaigns stall out or underperform. We…
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AI Search + Zero-Click Results
Summary AI search is reshaping how buyers discover solutions — most searches now end without a click. ABM teams are well-positioned to win in this new landscape. Here’s how to: Align content to buyer intent Boost AI visibility Track influence, not just clicks Why ABM Teams Are Built to Win AI Search The rise of AI-powered…
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How Are You Activating 6QA Traffic on Your Website?
Hi all 👋 Even when 6QA accounts are showing high intent, I’ve found it challenging to get full buying teams to convert. I wanted to share a short helpful guide — it walks through 5 practical steps to activate always-on journeys and turn that 6QA traffic into qualified pipeline. You’ll get ideas to: ✅ Map your content to…
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🏆 2025 Breakthrough Award Nominations Are Now OPEN! 🏆
New categories, fresh energy, and more ways to celebrate customer greatness! We’re thrilled to unveil our revamped Breakthrough Awards—spotlighting the boldest, smartest, and most impactful 6sense customers out there! 📣 Explore 8 exciting award categories that showcase everything from lightning-fast launches to AI-powered…
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One of the biggest mistakes I see sellers make
I wish I had noticed this trend sooner because I could have saved dozens of sellers from descending into madness. When they go from having virtually no behavioral intelligence about their accounts to having lots of behavioral intelligence about their accounts, some sellers can misunderstand the mission and take things too…
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Measuring ROI with CRM Reports
Our monthly Ops Success Session is BACK! Join us on August 6th at 12 PM CT as we explore how to effectively measure ROI of your display advertising programs using CRM reports. Marketing teams are repeatedly asked to show their pipeline and revenue impact. Sound familiar? In this session with @suchitadonti, you’ll learn how…
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Custom Tie Breaker Rules | Contacts
Hi RevCity fam — My team is looking to build out Custom Tie Breaker Rules for Contact Acquisition plays we want to run to support sales via Data Workflows. I've looked at the Knowledge Base articles but they are very high level and we all know how complex (and messy) our CRMs can be, especially when we take into account…
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🎥 Replay Ready: BLUEPRINT Session 2 | Beat the Competition: Build Takeout Campaigns That Convert
The replay from today's Beat the Competition: Build Takeout Campaigns That Convert session is now available! Watch it here. ICYMI: In this power-packed second session of 6sense’s BLUEPRINT series, industry experts Morgan Cole (VP, Demand Generation, Red Canary), Bailey Booher (Principal Solutions Consultant, 6sense), Adam…
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The most valuable filter in Sales Intelligence (SI)
If you prefer to read, scroll past the video; the text below is NOT a transcript of the video. The video is primarily to share with sellers if you want to share the link: (https://6senseinc.wistia.com/medias/65rr9zzrob) By far, the most valuable filter in Sales Intelligence (SI), is one that is almost impossible for us to…
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Persona Map - Disqualified persons still showing in SI
Hi Revheads! Working through some concerns with our persona map, and wondering if we missed something at implementation. We use Salesforce as our CRM. In Sales Intelligence, we are seeing two things: 1) suggested actions on persons who are disqualified in salesforce 2) persona map mess - disqualified persons still showing…
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Expanding Keyword Strategy in 6sense for European Markets
To better capture intent signals from European target accounts in 6sense, I’m considering adding keywords in local languages. Has anyone tried this approach? Which European languages would you recommend including to maximize coverage and relevance across the region? Looking forward to your insights!