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Wednesday Wisdom: New Report Release in B2B Marketer Compensation Series
A few weeks back, we published our Compensation Report for B2B Marketers with salary insights based on the pay of over 650 B2B marketers. Among our findings were observations on gender pay equality, the impact of the tech industry on remote workers' pay, and how factors such as education, tenure, marketing discipline, and…
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Ever wondered how 6sense builds out its Personas.......wonder no more!
Hey everyone!! If you've ever see how 6sense talks about its plethora of Personas and how we multi-thread into our buying teams, you might be thinking how do we build out those Personas and stamp them over to the Contact to be able to work with them. Well, if you head over to the OpsCrew Neighborhood to hangout with the…
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Are you capturing LinkedIn Sales Navigator activities in 6sense?
Recently met with a Sales Director who was worried 6sense would miss a lot of his team's prospecting activity since so much of it is done via LinkedIn (connection requests, InMails, etc.). This isn't a 6sense issue so much as it's a LinkedIn + your CRM issue, and the good news is it's relatively easy to solve! Since 6sense…
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Metric Monday: Are BDRs Multi-threading?
In B2B, the best practice for identifying sales-ready buying processes is to attempt to contact multiple individuals inside a prospect account before concluding that there is no opportunity present. This practice is commonly called multi-threading. This year, 83% of the BDRs we surveyed reported that they multithread. 🎉…
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CE Knowledge Base - how to organize
Hi all, I would like to exchange on how to best organize the knowledge base considering that you have more than one product and multiple persona groups. How to manage 3rd party content or if new content is released you would like the AI writer to include that. Is this content you add to the knowledge base of is this…
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CE AI Prompt
Hi all, working in Rev Ops I look after the CE tool and very excited about the potential this tool has. The challenge I encounter is that I have updated the knowledge base with content for multiple product groups. I noticed that if I don't specify the content I want the AI writer to pick from, it will just mix it all…
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LinkedIn Ad Objectives for ABM
I've been facing a recent challenge of determining the right ad objective for LinkedIn whet it comes to ABM programs. What ad objective(s) have you experienced the most success with? Brand awareness Website visits Lead Generation other? Our paid media expert is pushing for lead generation as this objective has typically…
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NEW | Vertical Neighborhood for Financial Services and Manufacturing
🌟 Exciting News for Financial Services & Manufacturing Revheads! 🌟 Introducing the Verticals Neighborhood, featuring categories specifically for Manufacturing and Financial Services. This community is designed to cater to your industry-specific needs and provide dedicated 6sense support. Be sure follow your industry to get…
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Welcome to the Verticals Neighborhood
Introducing the Verticals Neighborhood, featuring categories specifically for Manufacturing, Logistics, Supply Chain and Financial Services. This neighborhood is dedicated to providing specialized support for these industries. Click in to your industry above to dive into the content! What to Expect: Webinars and events…
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🎥 6 Things Every 6sense Customer Should Know: 6QA (3 of 6)
Hey, Revheads! @Saima, @Chris Dutton, @Adam Kaiser and @Ernest Owusu have compiled the ultimate cheat sheet for you and your team to be successful in your 6sense journey. Introducing: 6 Things Every 6sense Customer Should Know. Up next is @Chris Dutton talking about 6QAs.
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🎥 March 2024 Quarterly Product Update: Certifications, G2 and HubSpot integrations, and more!
Thanks to everyone who joined us for the Quarterly Product Update today! We covered some super cool enhancements to our platforms that will make you love 6sense even more. Here are the highlights and linked resources: 6sense Certifications Roundup: We now offer 4 certifications total. Head over to Certification Corner to…
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We're making our monthly events easier for you
We've updated our monthly event cadence to make things easier on you and your teams. On the third Thursday of every month, 6sense's Customer Marketing team will host a webinar to further your 6sense journey. 🙌 The webinar will alternate from Quarterly Product Update (formerly Customer Town Hall), 6th Street Live and…
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Head of Lifecycle Marketing @ Plaid
We are looking for someone to lead our lifecycle marketing program at Plaid, helping our customers and prospects along every aspect of their journey with Plaid. This is a Dir/Sr Director position and will be part of the growth marketing leadership team. What we are looking for: 💪 You are a builder. You know what excellence…
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BDR Guide: Best Practices within 6sense Sales Intelligence
Hey Y'all! Natalia here @ 6sense. Over the last two months, I have transitioned out of my role as a 6sense BDR (dialing away!) and into customer enablement. I’m on a mission to ensure that other teams are using 6sense to their fullest potential so they can crush their pipeline targets. I surely have some tips and tricks…
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10 Things We Learned from Our 2024 BDR Research
Hey all, I'm a Market Research Analyst here on the 6sense Research team led by former VP and Principal Analyst with Forrester, @Kerry. Together, we get to research all things B2B - one of them being the BDR/SDR function. We recently wrapped our annual BDR Survey & Benchmark Report (find the full report here) and we're…
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Wednesday Wisdom: The Remote Work Pay Gap? It's Not What You Think
Happy Wednesday Wisdom 🧠 A few weeks ago we posted the release of our B2B Marketer Compensation Report all about how much marketers are paid, how they feel about it, and things that influence their pay. We now have another great report from this research, The Remote Work Pay Gap? It's Not What You Think. A first glance at…
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Using 6sense tracking on technical documentation sites
My company uses Readme.com for our technical documentation site. We'd like to start tracking accounts who visit this site in the same way we track our website in 6sense. Has anyone done this or know if it is possible?
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Working as a BDR & AE Pair to Generate Pipeline - PG Tuesday Strategy
Hi RevHeads, Happy PG Tuesday! This week @Latane & @Mac Conn are joined by special guests, @Glenn Bozant and @Isabel Nosek a commercial BDR and Account Executive duo. Today's strategy discussion is all about how to work as an AE & BDR pair to drive pipeline and deals forward. Don't underestimate the Superpower of a…
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Leave No Contact Behind! PG Tuesday Tactic
Are you getting the right message in front of the right contacts at the right time? If you're looking to add new contacts to your prospecting or can't find the most relevant personas in your systems already then this week's PG Tuesday video is for you! Jump in with @Harry Monkhouse as he takes you through his process in…
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Product Roadmap Updated for FY25!
6sense product roadmap is now updated for FY25 (February 2024 - January 2025)! You can access it via the Roadmap button on the top navigation bar. We are excited to share our roadmap plans with you, and look forward to hearing your feedback! If you have questions regarding our interactive product roadmap, please read our…