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Metric Monday: Our Second Year Tracking Form-Fill Rates
When we asked marketers last year, their average form-fill rate was 3.5%. When we asked them again this year in our B2B Buyer Identification Benchmark study, the answer was much the same, 3.7%. Our findings align closely with what others have seen as well- Unbounce reports 3%, Search Engine Land reports 3% to 5%, and…
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Why do some companies move backwards in buying stage?
I recently presented a segment report to our execs that showed the 6Sense Buying Stage of accounts in October 2023 that are in 6QA now. The October view showed 110 accounts in "Purchase" while the current view shows only 70. Is there a way I can tell my execs what caused 40 accounts to go backwards in buying stage? They…
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Have Permissions, Can't Sync to Facebook Ads
I know. "Meta". I just can't bring myself to do it. On to the problem. I've gone through all of the setup steps. I have more permissions in Facebook than my manager who can sync segments to Facebook. But for some unknown reason, 6sense won't let me. I can sync to LinkedIn and Google - just not Facebook. What's happening is…
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🎥 Roadmap for Scaling Your ABM Strategy: Webinar Recap & Recording
This week @tucker.stoffers, Senior Director of Growth Marketing, and @Talmage Egan, Director of Demand Generation, from BILL discussed how they successfully built and scaled their Account-Based Marketing program. Listen in to hear them share their GTM playbooks, pro tips, and amazing results! Here's the recording:…
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🎥 6th Street Live Recap & Recording - LinkedIn Ad Performance [2/22/24]
Thanks to @Adam Kaiser and @Eric Wittlake for an awesome and interactive session! https://6senseinc.wistia.com/medias/0ait9obbti If you have any follow up questions, please leave them below. 🤩 Timestamps: 20:16 How did you come up with this 6s for 6s list - Accounts that visited these pages? 21:45: Is your master list the…
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Ad Creative Review to Boost ROI (April 2024)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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Automating HubSpot Account Assignment (without a routing tool)
Helloo HubSpot users! 👋 Is anyone out there using HubSpot today to route new 6QAs to reps efficiently (without use of a routing tool)? If so, would love to connect you with a customer of mine looking for advice on how to improve their manual assignment process. Thanks!
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Engaging other internal team members to submit CE Campaign Ideas?
Although we typically see 1-2 main users managing CE, it's always best to build out more use cases leveraging other individuals on your team. Here at 6sense, our internal teams have the ability to submit campaign ideas to our marketing team to use in Conversational Email. We use a detailed Project Brief to get this process…
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6Sense Segments - "Technology Used" filter
Does anyone know how 6Sense gets the list of "Technology Used" keywords when creating segments based on certain technologies? How can I search for a Technology usage that is not a recognized 6Sense keyword... to be specific ... I'm creating a segment to look at companies searching for a certain technology when I try to set…
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QGenda is hiring several marketing roles (including an ABM Manager!)
Hi folks! QGenda is a workforce management platform serving hospitals and health systems. We're the leader in our space and have had several years of exceptional growth, working with hospitals you know like Mayo Clinic, Cleveland Clinic, and Mass General Hospital. See below some exciting roles we've opened up on the…
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What does is mean if an account has nothing populated in Intent Score?
We have a couple of accounts in hubspot that have no data populated in their Intent Score. The few I've found seem to be in the Target Buyer Stage and also Low Profile Fit and also have not had any activity with either a marketing campaign or our website etc., Is this blank simply because they have yet to engage with…
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Looking for a Marketing Manager in MN or TX
Hey all - this isn't an Ops position but a Marketing Manager job. Responsibilities include working with the sales & technical team to come up with (and implement) strategy for ongoing marketing efforts. Working with our vendor partners, posting content to socials, PPC/SEO knowledge, etc. Best bonus is working with me :)…
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By Popular Demand: Our SFDC Pipeline Dashboard Details 🎉
Hi All! I recently hosted a 6th Street Live session about all things related to reporting and analytics. We spoke about the importance of a single source of truth for top line Marketing performance metrics across the Revenue team, and ensuring the metrics are provided quickly (real-time if possible) and in-context to a…
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How Marketing Ops at 6sense supports our Revenue Operating Model
Hi 👋 fellow Rev Heads!! At 6sense, our revenue operating model is the foundation for how we leverage our data, tech and process. We follow a 5-step approach to fully align our revenue team. It starts with (1) selecting the best accounts, and then (2) knowing about them. Next, it's important to (3) engage the right way with…
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Wednesday Wisdom: The Evaluation Gap for Account-Based Marketers (An Article)
Hi all, Last year, 6sense Research surveyed nearly 400 B2B marketers about how they measure their performance and the effectiveness of their marketing strategies. We ran the survey again this year and are currently writing up our analysis. It will be interesting to continue to collect this data year over year to see what,…
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Sales & ABX Alignment Ideas
Hello friends! I am working on continuous alignment of our ABX strategy with our Sales leaders. I have two bi-weekly calls — one for NORAM and one for EMEA Sales leaders. Most of the time I have strong attendance, but they are pretty quiet on the call. I cover the following topics: current and upcoming ABX campaigns…
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Content syndication leads mapping in Data Taxonomy
We run a lot of content syndication campaigns through our syndication vendors and it has been primarily a lead gen play. In transition to account based world which is focussed more on engagements, the question arises " Is content syndication still relevant?" and if so, how are other teams leveraging content syndication in…
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Open (Agency) Role: Senior Paid Media Manager
We have an open role (fully remote) at our agency for a Senior Paid Media Manager. If you know of anyone with experience–in particular in paid search and paid social–we’d be thrilled to chat! https://www.zionandzion.com/careers/senior-paid-media-manager-b2b/
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1:1 Account template
Hi All, Just curious if anyone has a 1:1 account plan template that they are willing to share :) I really haven't found one that fits what I am looking for. Chatgpt and Bard gave me a great outline, but visually makes a doc a bit cluttered. Just seeing if there is anything someone else is using that wouldn't make me start…
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Metric Monday: The Challenges Marketers Face in Harnessing Buying Signals
In 6sense Research's new B2B Buyer Identification Benchmark, we dive into everything 500+ B2B marketers had to tell us about the way their organizations' identify buyers. B2B buying teams generate thousands of digital interactions while searching online for business solutions. These interactions are cataloged and matched…