RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
A form-fill used to mean "I need to talk to a human because there's no other way to learn about this." But that's not true anymore, and hasn't been for a long time! If you follow our Research Road, you've probably heard us repeat this many a time before: buyers spend 60% of the buying journey deciding who they want to buy…
RevvyAI is now generally available and helping revenue teams move faster by turning questions into answers (and actions) in a single prompt. Whether you’re using it for pipeline insights, account research, campaign performance, or outreach, we want to see what’s working for you. Drop your best RevvyAI prompt and a short…
This month's releases strengthen the Intelligence Layer that powers modern GTM teams. From making 6sense intelligence available directly inside AI agents through MCP Server (Open Beta), to expanding the signal foundation through Enhanced CRM Matching (Beta) July brings more ways to capture every signal, reveal what matters…
This month, we took a step back from product features and tactical how-tos to focus on a bigger question: How do you get more value from 6sense over time? Joined by 6sense's @Rauli Garcia and @Debbie Bender, we walked through basics of the 6sense Maturity Model—a blueprint designed to help you understand where you are…
Hi all, It's quite literally my favorite time of year at the Science of B2B! Over the next several weeks, we're asking B2B buyers about their recent purchases to inform our annual industry report on all things B2B buying. This year, we're also capturing the other side of the story — evaluations that don't result in a…
Hi all, We've been chatting a lot about this year's BDR research — dare I say the most interesting year yet. It's wildly important that we take a step back and look at where we're going with AI: so much potential, but also plenty of potential to just pump out more of the same, faster. Our head of research @Kerry sat down…
ABM is changing fast…and Forrester wants to hear from the people shaping it. My colleague Nora Conklin, Principal Analyst at Forrester, is spearheading our 2026 State of ABM Survey to understand how B2B organizations are evolving their account-based strategies, programs, teams, technology, measurement, and priorities.…
Hey AI Email neighbors 👋 I just wrapped a story I have to share here, because it tackles a tension I know a lot of you live with: how do you scale outreach with AI Email without it feeling like a robot took over? Meet Group-IB. Global cybersecurity company, selling into CISOs and government buyers, where trust is…
As organizations mature their go-to-market strategy, identifying target accounts and capturing buying signals are no longer enough. Most teams can answer who they should target and which accounts are showing buying activity. The challenge is translating that insight into coordinated action. The Operationalize Signal-Driven…
An example of the results you will receive when you complete the maturity model assessment. Connect with your CSM to complete the assessment and schedule a review of the results.
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With five years at Gilroy—a Tier 1 6sense partner and leading B2B technology marketing agency—I specialise in go-to-market planning across ABM and broader Martech initiatives. My passion for cutting-edge marketing technology stems from a deep interest in how digital innovation is reshaping our fast-paced world and the drive to stay ahead of the curve.
About this event In this RevLabs Live session, @Michael Walter, Senior Product Manager, and @shwetha_shanthakumar, Manager, Value Analytics Reporting, will walk through the key reports available in 6sense, the questions they answer, and how to use them to uncover actionable insights from your data. Attendees will gain a…
