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Sales Intelligence People Engagement Trend Question
Hi all — Some of my sellers are seeing anomalies in the engagement trend metrics in the People tab of Sales Intelligence. It seems to be a pattern of contacts scoring an engagement trend up of +69 (no jokes!) but yet, when the seller looks at the reach and engagement activity that drove this sharp increase in engagement,…
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Pause 6sense Ads
Hi, I have created a 6sense campaign with four different ad groups. After some time, I have seen which Ads are performing better. I want to pause the worst-performing ads, but I don't know how to do it without deleting them. My concern is that if I delete them, I will lose the information on the Ads' performance. Does…
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Announcing Data Workflows Enrichment Capability for Sales Intelligence Customers!!
Data Workflows Enrichment is Here! 6sense is thrilled to introduce new functionality, Data Workflows Enrichment, for Sales Intelligence users (with Hubspot or SalesForce CRM) enabling account, contact, and lead enrichment of CRM data in real-time, on-demand, or on-schedule! Key Features: Real-time enrichment (accounts,…
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Senior Marketing Specialist at Quisitive (Remote)
Senior Marketing Specialist at Quisitive (Remote) (Click Here to Apply) High performing team members. Challenging projects. And a great place to work! This is what you can expect if you join the Quisitive team. Founded in 2016, Quisitive is a publicly traded, global Microsoft partner specializing in Microsoft platform and…
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Not in CRM Segments - Game Changer!
When training new sales reps and getting them set-up on 6sense, they should create segments for accounts in their territory that are not in CRM. This segments allows them to see the companies in their territory that are not in CRM that are showing intent signals, whether that be keywords searched or website visits. The…
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Custom 6QA - Job Change!
Job Change 6QA! Hello! Chris Dutton with 6sense. If you were at Breakthrough you may have heard us talking about leveraging a “job change” as a new qualification reason in our custom 6QA configuration. I wanted to share with you how we are planning to create this flow. As of right now, we will be using LinkedIn Sales…
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Wednesday Wisdom: The Three Principles of Modern B2B Marketing (Just Published)
A crucial transformation is needed in the way B2B organizations target and engage potential buyers. This need stems from a fundamental disconnect between how buyers buy, and the strategies employed by B2B companies to attract buyers. Central to this transformation are three core principles that define modern revenue…
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Sales Manager 6Sense Workflows
Hello Everyone, I have been using 6sense for a little over 5 years in multiple different roles within a software sales organization. I currently manage 8 AEs within a commercial mid-market business space and I'm curious to learn how other sales managers are guiding and coaching others adopting the practices of 6sense. So…
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Ask a 6sense BDR anything (May 2024)
6sense is a powerful but complex tool - and our BDRs are here to help. We're happy to share our newest RevCity offering - Ask a 6sense BDR anything. Think of it as having your own personal hotline to our BDRs, who know what you're going through and have your back. 👊 Leave your questions and current roadblocks below, and…
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6sense Savvy CRO Available // UK
Posting on behalf of a 6sense-savvy CRO! Please drop me an email on stefano.iacono@6sense.com if you would like an introduction. I am a CRO coming from the high tech B2B SaaS space and am looking for my next role. I have been a champion for 6sense as part of a robust revtech stack to deliver results such as converting 1 of…
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How to Read Results in CE & Optimize your Future Campaigns!
We’re here to talk to you about reading results in Conversational Email and how to use them to optimize your strategy! First, let’s start with the basics. Under Insights, you’ll see a report that shows the full funnel of conversations started all the way to qualified (hand raiser). The chart below demonstrates which each…
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Marketing's Role in Turning Demand into Pipeline - PG Tuesday Strategy
Hi RevHeads, Happy PG Tuesday! @Mac Conn is joined by @Saima, SVP of Marketing & Revenue Analytics to talk Pipeline generation in partnership with Marketing. Join us for a strategy discussion all about how marketing can be working with sales to turn demand into predictable pipeline. Hear from the experts on how to build an…
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Metric Monday: Number of Touches Buyers Have with Vendors on Their Short-Lists
Last fall, we asked nearly 1,000 B2B buyers how many interactions (reading content, watching videos, talking with vendor personnel, etc.) they had across their buying process with the winning vendor. We found that a typical 10-member B2B buying team had 160 digital and human-mediated (16 each, on average) over the course…
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Displaying marketing activities in SFDC
I'm curious about how other companies are handling the display of marketing activities in Salesforce for leads/contacts who haven't engaged yet, such as email sends. I've noticed some instances where these activities are logged under "Activity" or as Campaign members (not a response). Could you share how you're ensuring…
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6sense Segment A/B Testing
Our team is looking into doing some A/B testing with one of our segments to see how our marketing activities (emails and ads) move the needle on buying stages and/or meetings set. Our hypothesis is that those who are exposed to these marketing activities see higher velocity both through the buying stages and in holding…
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Demand Generation Manager - Remote in US
CivicPlus is currently searching for a Demand Generation Manager to join our team. The Demand Generation Manager will work as part of the larger marketing team to help create interest in and excitement for the company’s solution suites in order to attract and retain customers, as well as drive revenue. This position will…
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🎥 Customer Story Hour recap ft. Drata - Rev AI for Sales, predictive models, and internal adoption
Hey, RevHeads! Our May Customer Story Hour featured @Kacee Court, head of marketing operations at Drata. Kacee dove deep into experience with the full 6sense platform throughout her career. The conversation covered: Implementing 6sense Rolling out Revenue AI for Sales Encouraging sales adoption How marketers use 6sense…
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Hiring: Product Marketing Director
We're looking for someone who is passionate about driving product awareness and engagement at all stages of the customer journey. As our Product Marketing Director, you'll be responsible for positioning our products in a relatable and meaningful way to our target audience. Plus, you'll have the chance to work with analysts…
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Wednesday Wisdom: How Is Your Org Doing?
Across all of our surveys, we ask respondents how well (or not) they believe their company has performed financially over the past 12 twelve months. In early fall of last year, we compiled all of these answers and wrote a blog about what people were saying. The overall trend was really interesting next to the discussions…
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Competitive Takeout Plays - PG Tuesday Strategy
Hi RevHeads, Happy PG Tuesday! @Mac Conn and @Latane are joined by Kyle Hollingsworth, VP of Enterprise Sales here at 6sense. Join us for a strategy discussion all about how competitive takeouts and how you can drive pipeline through plays. Get the scoop on building an effective competitive takeout play using a clear…