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Recent Discussions

RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.

🎥 Replay Ready! 2025 B2B Buyer Experience Report: How AI Is (and Isn’t) Disrupting Buying Journey
The replay from today's webinar session, The 2025 B2B Buyer Experience Report: How AI Is (and Isn’t) Disrupting Buying Journeys, is now available! Watch it here. ICYMI: 6sense’s Head of Research & Thought Leadership, @Kerry (Kerry Cunningham) and Marketing Research Analyst, @saraboostani (Sara Boostani), delve into the…
Wednesday Wisdom: 4 Dimensions of Prior Experience Buyers Bring to Evaluations
Our buyer experience research has shed a lot of light on how much prior experience buyers bring with them into new evaluations — vendor relationships, past evaluations that ended in success, those that didn't result in a purchase, implementations, failed solutions, solutions that earned promotions, and much else. In our…
Wednesday Wisdom: Top of Funnel or, Ton of Hope
Hi all, More from Kerry on “funnel” thinking — how often do we hear, read, and use terms like TOFU, MOFU, and BOFU ourselves? They roll off the tongue… a little too well 😄 But how many of us can actually define them? And how often would those definitions be the same? It’s part of the problem. These terms are used to mean…
2026 BDR Research Update
Hi all, We're about to close the books on this year's BDR survey. We had over 700 BDRs participate🤩 Thanks to all those who contributed. We're looking forward to writing up the results - we're already picking up on so many interesting stories in the data. So many new questions added this year, and so many oldies we've been…
The TOFU-Gumball Fallacy
Hi all, Sharing our head of research @Kerry's take on the TOFU-gumball fallacy 🍬 A useful reframing of funnel thinking: buyers aren’t sitting in TOFU waiting to be pushed forward. Buying processes emerge irregularly and often outside vendor visibility, which means funnels reflect measurement frameworks more than buyer…

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Meet Us at Adobe Summit… Then Cruise the Canals
Rev up your Adobe Summit experience with 6sense, April 20–22 in Las Vegas. From high-impact meetings to exclusive experiences, Club6 is your Havana-inspired hub for connection, conversation, and elevated hospitality throughout the week. There’s an opportunity for valuable rigor amid the relaxation: Use our GTM Maturity…
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6sense is sponsoring Forrester B2B Summit in Phoenix April 26-29. And you guessed it, we're bring Club6 to the Arrogant Butcher on April 27th & 28th, just steps from the convention center! Club6 is your oasis away from the conference chaos. From high-impact meetings with 6sense SMEs to elevated hospitality, you'll enjoy an…
RevLabs Live - Smarter Selling with the 6sense Chrome Extension
The 6sense Chrome Extension is one of the fastest ways for sellers to access richer account insights right where they work — on LinkedIn, company websites, their CRM, and their SEP. In this session, our team will walk you through the key insights available in the extension, show you exactly how sellers bring it into their…
RevLabs Live - Orchestrations Sunset & How to Migrate to IWF
Earlier this year, we announced that Orchestrations is being sunset for all customers by December 31, 2026. We’re encouraging everyone to migrate to Intelligent Workflows, the successor solution you already have access to that unifies data, intelligence, and activation across your GTM stack. In this RevLabs Live…

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