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Community Discussions

The most recent content from our members.

Community Discussions

The most recent content from our members.

Recent Discussions

RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.

🎥 Replay Ready! 2025 B2B Buyer Experience Report: How AI Is (and Isn’t) Disrupting Buying Journey
The replay from today's webinar session, The 2025 B2B Buyer Experience Report: How AI Is (and Isn’t) Disrupting Buying Journeys, is now available! Watch it here. ICYMI: 6sense’s Head of Research & Thought Leadership, @Kerry (Kerry Cunningham) and Marketing Research Analyst, @saraboostani (Sara Boostani), delve into the…
One of the Most Important Things We've Published This Year
Happy Friday to all who celebrate!😉 It's been a little quiet over here on Research Road lately because we're deep in the analysis of new buyer research that's turning out to be quite the story🤩. We're practically bursting at the seams to share it with you all in a few months. In the meantime, I wanted to call attention to…
How B2B Buyers Use LLMs to Discover Your Business: They Don't
Hi all, I wanted to share this great post from our head of research, @Kerry . Despite what may be enticing to think, very few buyers use LLMs to discover vendors. Most buyers already know the vendor landscape well before they ever open an LLM. Even the exception (buyers evaluating in a genuinely new category) rarely turn…
Confirmation Bias The Silent and Most Persuasive Competitor in Every Sales Cycle
Hi all! I have a new article to share today — by yours truly! I doubt anyone reading this is unaware of confirmation bias, but I do think it has more of a role in the buyer evaluation and purchase process than we've given it credit for. There's often a perception that buying is an objective, fact-driven process, but the…
New Publication! The Lead-Based Approach Has Failed Us: It's Time to Move On
A form-fill used to mean "I need to talk to a human because there's no other way to learn about this." But that's not true anymore, and hasn't been for a long time! If you follow our Research Road, you've probably heard us repeat this many a time before: buyers spend 60% of the buying journey deciding who they want to buy…

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Upcoming Events

BLUEPRINT SERIES Session 12 | How Qlik Transforms Data into Revenue with AI-Powered Account Intelligence
Most revenue teams have data. Fewer have a foundation that makes that data usable. Qlik built one. By connecting Marketo, Salesloft, Ada Chatbot, and 6sense into a unified revenue motion, they drove a 51% increase in meetings booked, an 18% improvement in lead-to-account matching, and 20% higher engagement from ideal…
Club6 at Dreamforce | September 15–16
Join 6sense at Club6 during Dreamforce, 9 AM to 5 PM both days. Relax and recharge throughout a long conference day with incredible food, refreshments, and comfortable meeting space just steps away from Moscone Center. Club6 is your home base for high-impact meetings, real conversations, and connection throughout the week.…
UNBOUND by Hubspot
Join 6sense at HubSpot's annual conference! Book meetings with the 6sense team at our booth or the New Breed Growth Lounge Join us at the State of HubSpot Party on Wednesday evening Attend Kerry's Cunningham's speaking session – State of HubSpot 2026: How The Best Do It Differently Take advantage of our complimentary…
BREAKTHROUGH 2026: The Agentic GTM Conference
Breakthrough 2026 is three days built to help you win in the agentic GTM era, featuring real research, hands-on skill-building, and a certification to prove you can apply it, alongside the ideas, inspiration, and connections you'll carry with you long after the sessions end.

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