Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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The Countdown Is On: 2025 B2B Buyer Experience Report
It's our favorite time of year over here at the Science of B2B — our 3rd year of Buyer Experience research (from 4,000+ B2B buyers) is available in just a little over three weeks! New questions asked and answered in this year's research with tons of interesting findings — especially around AI! And it turned out to be…
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Metric Monday: B2B Email Response Rates - Rise and Reply ☀️
Hi everyone, Happy (Metric) Monday ☕️ Over the past few weeks, we’ve been looking at B2B email reply rates from ~ 625,000 emails sent in the first half of 2025. These messages span recipients across North America, APAC, and EMEA, with all times adjusted to each recipient’s local region. Replies follow the clock —…
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Wednesday Wisdom: Introducing...Lies My Marketing Experience Told Me (video series)
Hi everyone, @Kerry hasn’t just been turning out the 🔥 written content — he’s also been busy on the mic 🎤. Our Head of Research has a new video series: Lies My Marketing Experience Told Me. Each episode features B2B go-to-market leaders sharing “truths” they once believed—but don’t anymore—and the perspectives that changed…
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Metric Monday: More on B2B Email Reply Rates - Is Friday the Sweet Spot?
Hey all, Over the past couple of weeks we’ve been digging into data from ~625,000 emails sent in the first half of 2025. In the Americas, reply rates dip slightly on Thursdays but then uptick on Fridays — looks like inboxes open up just as the weekend’s about to begin! @Kerry
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Wednesday Wisdom: The Imaginary Buyer at the Heart of Our Ineffective Marketing
Love this one from @Kerry! 👉 The Imaginary Buyer at the Heart of Our Ineffective Marketing Buying is so much more complex than we often portray it — and when you put yourself in those buying shoes, so many things become blindly obvious. Do you fill out forms? I avoid them whenever I can. Would you commit your company to a…