Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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Wednesday Wisdom: 2025 ABX Talent Report (New!)
Hi all, In partnership with Sloane Staffing, we produced a new report exploring the current state of ABX talent strategy. It takes a close look at how ABX teams are structured, what roles are in demand (and at what experience level), which skills are prioritized, where organizations are running into hiring and retention…
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Wednesday Wisdom: Seeing What We Expect to See (short read)
Hi all, In the piece I’m recommending today, Kerry opens with a discussion of predictive processing - something I often think about while hiking. I go to the same place almost every day and wonder how much of what I see, especially out of the corner of my eye, is real and how much is just my brain filling it in. It’s…
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Metric Monday: Hybrid ABM Measurement
Hey all, Here’s another one from our Marketing Measurement benchmark. In past Metric Mondays, we’ve discussed how around 80% of marketing organizations attempt to execute account-based practices but continue to rely heavily on legacy metrics (like leads) to measure success. Those metrics, however, don’t reflect ABM’s…
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Wednesday Wisdom: Software, Services, or Physical Goods - Do You Measure Marketing Like Your Peers?
Hey all, Last week I shared our Marketing Measurement Benchmark based on the cost of the solution you’re selling. We also have that benchmark by the type of solution you sell - software, services (business, financial, etc.), or physical goods. Across all groups, what reaches the boardroom skews heavily toward MQAs and…
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Metric Monday: Day 1 Shortlists & Participating in 2025's Buyer Experience Research
Hi all, We’re excited to be underway with our third year of buyer experience research! Over the past two years, this study has taught us so much about the buyer’s journey — and this year is no exception. We’re already noticing patterns in the data that are shifting in unexpected ways and some that are entirely new thanks…