The "Awaken the Dead" Playbook

Courtney Smith

Dead/lost opportunities are often times low hanging fruit in terms of quickly generating pipeline. The problem is Sales has too many competing priorities to make the time to properly nurture and engage contacts from these accounts.

Conversational Email can help with that. In the words of Sarah Higgins, Global VP of Field Marketing and Operations, at Harri, "Conversational Email allows the marketing team to take outreach and messaging in to [their own hands without having to rely on sales teams to amplify the message], allowing [the marketing team] to get campaigns up and running quickly."

👉️Check-out The "Awaken the Dead" Playbook and learn how to set up and execute Conversational Email campaigns that engage and nurture the buying teams at closed/lost accounts.