Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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The 2023 Buyer Experience Report is Now Live!
Do you know why buyers stay hidden for over 2/3 of their journey? We do. Over the past several months, 6sense Research has been busy learning about the recent purchases of over 900 B2B buyers. Buyers across organizational levels, purchase roles, industries, company sizes, purchase types, deal sizes and more shared their…
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2026 BDR Research Webinar Replay
Hi all, We've been chatting a lot about this year's BDR research — dare I say the most interesting year yet. It's wildly important that we take a step back and look at where we're going with AI: so much potential, but also plenty of potential to just pump out more of the same, faster. Our head of research @Kerry sat down…
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Another finding from our latest AI-Driven GTM research...
In a typical 10-to-12-month B2B buying journey, 6 to 8 months are spent in what we call the Selection Phase: a period of silent, anonymous deliberation in which buying teams shortlist and rank vendors before ever speaking to sellers. Almost all of that activity is invisible to teams that aren't tracking anonymous signals…
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Statistically Speaking Ep 4: Level of Significance & P-values (Sounds Boring But Stay With Us)
I've been posting a bit about our video series called Statistically Speaking — a labor of love from the research team at 6sense. Ever since day one of this job, we've been committed to producing objective, thorough research. It's kind of in our blood — or at least how we were taught. That means crossing t's and dotting i's…
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The Phase That Decides the Deals Is Invisible to 6 in 10 Teams
Our AI-Driven GTM research is out. While some of the findings aren't entirely surprising (when we ran this study in 2023, teams were already over-indexed on identified, individual signals of buying intent), what's changed is the urgency. Every organization we surveyed (literally 100%) is now using AI for GTM, and it's…