Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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Wednesday Wisdom: It’s Here - Introducing the 2024 Global B2B Buyer Experience Report
Hi all, The 6sense Research team is incredibly happy to announce the release of our 2024 Global B2B Buyer Experience Report. In its second year, this research has grown both in scale and scope, with more respondents and the inclusion of buyers across the globe. What began last year with insights from nearly 1,000 B2B…
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Wednesday Wisdom: The Lead-Based Approach Has Failed Us: It's Time to Move On
Hi all, We have an incredibly rich resource to share with you today. The Lead-Based Approach Has Failed Us: It's Time to Move On, written by @Kerry Cunningham, is a guide created to provide you with the insights to advocate for change within your organization. For too long, many have operated in a disconnect between what…
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The 2023 Buyer Experience Report is Now Live!
Do you know why buyers stay hidden for over 2/3 of their journey? We do. Over the past several months, 6sense Research has been busy learning about the recent purchases of over 900 B2B buyers. Buyers across organizational levels, purchase roles, industries, company sizes, purchase types, deal sizes and more shared their…
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Metric Monday: LLMs Join the Buyer Journey — They Don’t Replace It
Hi all, Our head of research @Kerry wrote a great LinkedIn article taking on the chatter about LLMs overtaking search traffic and intent data — or so 'they' say. It’s absolutely packed with stats that tell a very different story (some of which are net-new 🎉 from our 2025 Buyer Experience Study coming in November). I’ve…
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Metric Monday: Buyers Say They’re Open to Switching—But Are They Really?
Hey all, In early readouts of data we’re collecting now, it appears buyers seem open to considering other vendors after group consensus has been established on a preferred winner. However, the data also tells us (and has for years) that, in actuality, most often (over 80%) they do not. It's fascinating, and it brings me…
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Wednesday Wisdom: The State of BDR Teams in 2025
Hi all, I wanted to reshare this great post from @Saima recapping our latest BDR research. There’s been plenty of debate about what AI might replace — but this year’s BDR data shows the function remains a vital driver of pipeline and revenue. AI isn’t replacing BDRs (at least not yet); instead, it seems the most effective…
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Metric Monday: Buying AI or Just Buying with AI?
Hi all, We know that many buyers are using AI as a tool during their buying journey (more on that soon 😉), but what about the solutions they’re actually buying—how often do those come with AI embedded or carry an expectation of AI capabilities? In a study we conducted earlier this year, about half of organizations said…
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Wednesday Wisdom: 2025 ABX Talent Report (New!)
Hi all, In partnership with Sloane Staffing, we produced a new report exploring the current state of ABX talent strategy. It takes a close look at how ABX teams are structured, what roles are in demand (and at what experience level), which skills are prioritized, where organizations are running into hiring and retention…