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RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
Hi Rev Heads! Last week, Microsoft announced plans to shut down its Microsoft Invest DSP, which provides programmatic ad buying, audience targeting, and analytics services, by February 2026. 6sense has a proactive strategy in place, and there will be no disruption to your advertising campaigns or the value you receive from…
As of 2/26/24 we offer FOUR types of certifications: Fundamentals of Next-Gen Marketing This certification is focused on the strategies of Account Based Marketing (ABM) and is applicable to any marketer (or seller, for that matter!) It is based solely on the content of the book No Forms. No Spam. No Cold Calls. WHO can get…
Hey, @Nikki Gloudeman from the 6sense Ad Ops team at 6sense here. Here’s a rundown of my talk from Inspire UK on 10 creative best practices to unlock engaging ABM ads (plus a bonus tip). 1. Choose the Right Ad Sizes Choose the right ad sizes to achieve both sizable reach and strong engagement. For example, the popular long…
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