Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
-
Intent-based outreach: how to handle dynamic segment & outreach sequences
Hi everyone, We're working on an intent-based ad campaign and I want to support that campaign with BDR outreach. For the ad campaign we're using dynamic segments where accounts can move in and out, based on their intent. Does anyone have advice or best practices how to deal with dynamic segments vs. drip sequences…
-
New Playbook: Leveraging Orum and 6sense for Enhanced Sales Development
Hey RevHeads! Check out Orum's latest playbook on how to best leverage the Orum and 6sense partnership to enhance outbound sales development. Organizations are using Orum’s AI-powered Live Conversation platform combined with 6sense’s world-class intent data to inform their sequencing, call tasks, and overarching sales…
-
6sense Intent Data Supercharges LaunchDarkly’s Go-to-Market Strategy
LaunchDarkly, a leading feature management platform founded in 2014, leverages 6sense to unify GTM efforts with actionable insights and intent data. Tammie Larson, the company's Director of ABM and Integrated Campaigns, shares powerful advice for sellers: "Before engaging in any conversation, conducting a presentation, or…
-
Bringing Intent Data to Life in Your Marketing Programmes [Novidea]
Hello @Kate Shopper here from Novidea. At the Inspire UK event on 20 June 2023 I presented my story about Bringing Intent Data to Life in Your Marketing Programmes and How to Measure Their Success Without MQLs. Questions? Feel free to comment below! **** To view all Inspire UK sessions, click here. NOTE: To access all…
-
Intent + ABX: How to Plan Campaigns for Maximum Impact [6sense]
I shared this presentation at the Inspire UK event about how to plan and execute your GTM campaigns using intent data to achieve maximum account penetration. Enjoy! **** To view all Inspire UK sessions, click here. NOTE: To access all RevCity content and to comment on this post, please log in. If you have a 6sense license,…