Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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Calling all HubSpotCRM customers - have you heard of Conversational Email???
The moment many of you have been waiting for is finally here. Conversational Email is now available to customers using HubSpot CRM!!! Conversational Email is the world's first Conversational AI Agent for demand generation teams, empowering marketing to take more control in identifying and nurturing leads, ultimately…
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Optimizing Direct Mailing and Gifting Programs in Account-Based Marketing with 6sense (Part 1 of 2)
Leveraging AI-Driven Insights to Maximize Engagement and ROI Why Gifting in ABM?ABM strategies have evolved beyond digital engagement, with direct mailing and gifting programs becoming essential tools for creating memorable, personalized experiences for high-value accounts. However, marketers must ensure that their…
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Building Better B2B Campaigns: 7 Digital Advertising Goals That Matter
In B2B marketing, digital advertising isn’t just about generating clicks or impressions, it’s about driving measurable business outcomes. The most effective campaigns are built with a clear goal in mind, whether that’s strengthening brand perception, fueling pipeline, or winning business from competitors. Yet, too often,…
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How to Set Up Intent-Based Nurture Campaigns with 6sense
Looking for a multi-channel demand gen play to progress accounts through the buyer stage? At 6sense, our “always-on” intent-based nurture campaign does just that. This approach tailors emails and ads to each account’s intent signals and buying stage, leveraging 6sense segments and our new Audience Workflows tool for…
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Has your company launched a B2B podcast?
If so, we would love to talk to you! We've learned a ton from our own podcast, Revenue Makers, (which just celebrated its 75th episode) and we plan to write up our learnings. We'd like to include lessons learned, positive and negative, from other B2B Marketing practitioners that have launched podcasts for their companies.…
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What Chris Dutton Taught Us About Making 6sense Work Harder
As a Solutions Consulting team, we talk to marketing ops and demand gen leaders every day. They’re juggling campaign execution, data strategy, and the never-ending pressure to prove ROI. That’s why our recent conversation with @Chris Dutton, VP of Demand Gen and Marketing Ops, stood out…he’s not just using 6sense, he’s…