Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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How to Set Up Intent-Based Nurture Campaigns with 6sense
Looking for a multi-channel demand gen play to progress accounts through the buyer stage? At 6sense, our “always-on” intent-based nurture campaign does just that. This approach tailors emails and ads to each account’s intent signals and buying stage, leveraging 6sense segments and our new Audience Workflows tool for…
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Inverta | Clear Strategy, Executed Brilliantly
Inverta is a B2B growth agenccy that partners with revenue teams to develop, design and activate strategies that accelerate demand, pipeline and revenue. We meet marketing leaders at the intersection of strategy, technology, and execution. We deliver clear strategy, executed brilliantly for 6sense customers by providing…
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How to Use Hiring Signals in Your Next Demand Gen Play
Looking to engage with companies that are actively hiring? The old way would involve using search engines to find open roles at specific companies or digging through job postings on LinkedIn or hiring websites. This approach is not scalable and is very time-consuming. With 6sense’s new segments, you can now identify your…
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Heinz Marketing's Predictable Pipeline approach to repeatable, scalable demand - Part 2
To continue on the joureny to Predictable Pipeline, read on. Sales Cycle Buying decisions have become more and more complex. And the need for you to enable your buyers has never been greater. Empower your buyers, affirm decisions, and create frictionless experiences at every stage of the buyer’s journey with a tightly…
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Heinz Marketing's Predictable Pipeline approach for repeatable and scalable demand - Part 1
Here at Heinz Marketing we specialize in Predictable Pipeline. Our approach enables clients to build immersive customer experiences, accelerate revenue, and create a predictable, profitable pipeline to grow and scale their business. Here are some insights and tips on how you can start assessing your predictable pipeline to…