Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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Advertising spend breakdown by Buying Stage
Is there a way we can see how much we've spent on advertising towards accounts in specific Buying Stages during a specific timeframe? For example, we're trying to see how much we've spent on Awareness stage advertising vs. other stages. The only way I can think of doing something like that is if we had segments for each…
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August Ops Success Session Recording & Recap: Measuring ROI with CRM Reports
If you’ve ever been asked, “So… how’s that campaign really doing?”, this one’s for you. At the latest August Ops Success Session, @suchitadonti shared some very practical ways to pull real, measurable value out of your CRM, no complicated data gymnastics required. The ops-focused session focused on two powerful types of…
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Freelancer Needed: 6Sense & Qualified Strategy and Execution
We’re looking for a freelance expert with deep experience in 6Sense and Qualified to help us unlock the full potential of both platforms. This part-time role will partner closely with our campaign operations team to guide platform understanding, refine our strategic approach, and execute campaigns that drive real impact.…
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6sense & Glean Agents
Hi everyone, We're currently getting started with Glean Agents, and would love to find smart ways of connecting Glean Agents with 6sense. Some use cases I'm thinking about is an agent that shares automatic updates on engaged/hot accounts to our sales team, or an agent that provides optimizations for our ad campaigns based…
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Using the Segment Performance Report
The Segment Performance Report is an excellent way to get top-of-funnel customer metrics quickly and easily. This page will provide step-by-step instructions on how to leverage many of the benefits of the report and is not meant to be exhaustive. Refer the Segment Performance Reporting page for full details. We will cover…