Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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[RevLabs Live Recap 🎥] Reporting 101: Key Reports, Setup & Best Practices
This month in the lab, we tackled a question a lot of customers run into: which 6sense report should I use, and when? There are a lot of options when it comes to reporting in 6sense. This session connects the dots across the 6sense reporting landscape and show how different reports can help answer specific business…
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Account Level Engagement in SFDC
Hey RevHeads, How are you getting visibility into account-level engagement in SFDC when contacts aren’t tied to an open opportunity? For example, if someone attends an event or meets with sales at an account with an active opp (but isn’t tagged as a contact on that opp), how are you tracking and viewing that activity?
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The Dawn of Campaign Measurement
Raise your hand if you’re a marketer who struggles to clearly show performance—and justify digital advertising spend. Okay, hands down. We’ve all been there. 6sense can help you tell this story in a way you probably didn’t think was possible by using Audience Workflows (AWF). But let’s build a little…
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Why 6sense Campaign Reporting Doesn't Match Google Analytics or Adobe Analytics
It's common to see differences between campaign reporting in 6sense and website statistics in GA (or Adobe). While these platforms provide valuable insights, they measure different parts of the digital journey using different methodologies. In simple terms: 6sense measures advertising delivery and engagement and removes…
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Tracking Pixels: How to Turn Multi-Channel Campaigns into Account Intelligence
Most B2B marketers run campaigns across multiple platforms, many of which live outside of 6sense. But here's the challenge: those platforms live outside your ABM infrastructure, which means you're flying blind on which target accounts are actually seeing your ads. Tracking Pixels solve this problem. They're the fastest way…