Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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Supercharge Your 6sense Experience with Our New Salesforce Package and Custom Dashboards
We’re excited to introduce a new unmanaged Salesforce package, developed in partnership with the 2X team, designed to enhance your 6sense experience and deliver deeper visibility into Marketing Qualified Accounts (MQAs) and 6QA performance across marketing and sales. What’s Included? 1. Three Custom Dashboards for…
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Report & Analyze Performance
This is a Data/Ops/IT use case in the Transform pillar. Use this playbook to establish unified reporting and analytics to measure account-based metrics, engagement, pipeline progression, and performance, enabling data-driven decision-making and strategy optimization.…
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No engagement in cohort performance report
Does anyone know why I can see zero engagement in the cohort performance report for August, while 57 accounts engaged with my 6s display campaign? If they engaged with the campaign, it means they came to the website. See the screenshot:
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Advertising spend breakdown by Buying Stage
Is there a way we can see how much we've spent on advertising towards accounts in specific Buying Stages during a specific timeframe? For example, we're trying to see how much we've spent on Awareness stage advertising vs. other stages. The only way I can think of doing something like that is if we had segments for each…
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First Touch Attribution: Reporting and Best Practices
Hi RevCity community! I have a customer facing a critical attribution challenge and would love your input. The Issue: Customer is running 6sense display advertising campaigns Lead source reporting shows "Website" getting most first-touch credit instead of 6sense ads Impacting ability to demonstrate 6sense ROI for budget…
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August Ops Success Session Recording & Recap: Measuring ROI with CRM Reports
If you’ve ever been asked, “So… how’s that campaign really doing?”, this one’s for you. At the latest August Ops Success Session, @suchitadonti shared some very practical ways to pull real, measurable value out of your CRM, no complicated data gymnastics required. https://6senseinc.wistia.com/medias/fs2htauyua The…