Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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May 2024 Product Updates
Hi RevHeads! We’ve got some exciting new product updates from this month’s release. Please check out all the latest below: RAIM UPDATES Advertising Account Pacing 6sense is excited to introduce new functionality to optimize your advertising and impression delivery across accounts by avoiding skewing of ad budget towards…
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Intent Data & Lead Scoring
Or as I like to think of it—“Minority Report” for Marketing Ops. In Marketing Ops, predicting buyer behaviour isn’t science fiction—it’s strategy. At 6sense, we use intent data and lead scoring to spot signals early, prioritise the right accounts, and help our GTM teams focus where it matters most. Here’s how we make it…
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[6sense for 6sense] Revenue Plays!
Hi Chris Dutton here from the MOPs and DG team!! Content Syndication (CS) can be a huge value add in getting access to new accounts that matter to you! 😀 Use case No.1: TAM expansion, marketing to new verticals or geo’s in accounts that may have never heard from you or know you exist. Use case No.2: in your “crawl” phase…
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Campaign Execution at Scale
Or as I like to call it “Mission: Possible” when MOps is on the job. Executing campaigns at scale isn’t just about speed it’s about building systems that scale with you. At 6sense, we run a high volume of campaigns across regions, personas, and channels. As a Senior Marketing Operations Specialist, my role is to ensure…
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Expand Advertising Reach & Flexibility with The Trade Desk (TTD) Integration
The 6sense segment sync integration with The Trade Desk allows mutual customers to push first- and third-party audience segments directly to one of the world’s largest demand-side platforms. You can activate dynamic, highly targeted 6sense audiences directly in The Trade Desk across programmatic display, video, native, and…
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What Marketing Ops Really Does (and Why It’s Underrated)
If you’ve ever wondered what Marketing Operations actually does—you’re not alone. We’re the team behind the curtain, making sure campaigns launch on time, leads flow smoothly, data tells the right story, and tech stacks don’t turn into tech wrecks. But MOps is more than just process and platforms. It’s about: 🎯 Driving…