Advice

If you attended my 6th Street Live session about sales adoption earlier this month, I emphasized how important frontline sales manager buy-in is. The adoption of every sales tool lives and dies at the frontline manager level. We now have a new, 50-minute frontline sales manager course within The Academy, although it may be…

Shout out to @Ami Arad for a great 6th Street Live session! If we missed your question or you thought of something new, please leave your comments below. You can find more resources about Ami's session here. 👏 P.S. We have another Sales webinar that may be of interest! Check out Level Up: ABM's Value to Sales on August…

You're onboarding 6sense and your models are close to being complete. Sales rollout is approaching quickly, and you haven't decided if you should start with a pilot to a small team of sellers? Or just roll the whole thing out to all of them at once? The good news is there is no right or wrong answer. This post seeks to lay…

The short answer is "Yes, yes you can." It is so easy to get excited about the capabilities of artificial intelligence —and 6sense's use of it— that overselling what it does can cause long-term harm. But it's not "overselling" what it does so much as leaving the impression that it's so magical, a human can't possibly…

Once your sellers have been trained on how to use 6sense, it is critical that they apply their new learning while it's fresh in their minds. The best time is immediately after training. But sending them off with instructions to "use it" isn't helpful. Give your sellers clear instructions on what you want them to do, or…

Are you bringing 100s or 1000s of sellers together for an in-person Kickoff? Because do we have an experience for you! We believe that 6sense will fundamentally transform the way your sellers work, but only if they understand what it does and why they should use it. And the more seasoned your sellers, the more skeptical…

Nothing beats a fast start when it comes to convincing Sales to adopt something new, and the best way to get a fast start is to exploit the fact that salespeople are "coin-operated." The Golden Rule of Sales adoption, for better or worse, is: The sales team's perception of the importance of the initiative is directly…