Financial Services

Hey all, I'm a Market Research Analyst here on the 6sense Research team led by former VP and Principal Analyst with Forrester, @Kerry . Together, we research all things B2B. One of our favorite areas to study is the buying process. Over the past two years, we’ve heard from nearly 3,500 recent B2B buyers, learning a lot…

Sign up for the live session happening next week on Monday, July 15th at 12 pm PT / 3pm ET! Latané Conant, CRO at 6sense, and Kirti Naik, Global Head of Brand Experience at Neuberger Berman, are teaming up for a fireside chat on all things brand in financial services. Join to hear about: Why legacy institutions like NB are…

Join us at the Money 20/20 Conference in Amsterdam from June 4th to 6th! Here's where you can find us: Booth 1H253 to chat all things account-based marketing and sales. Click here to schedule a meeting with the 6sense team! Breakfast Seminar on June 6th at 8 am: We'll be hosting a seminar across the street from the…

Hey all, I'm a Market Research Analyst here on the 6sense Research team led by former VP and Principal Analyst with Forrester, @Kerry. Together, we get to research all things B2B. Earlier this week, we published a Benchmark Report all about how teams are identifying buyers and prioritizing their efforts. Below, we list a…

Join two experts in Asset Management marketing to learn how they overcame a common barrier to success: aligning marketing with sales organizations. Bill Finnegan and Dave Master have each spent decades in the industry, at prestigious firms like AMG, Broadridge, Legg Mason, Prudential, and more, in multiple divisions of…

Retaining and growing client accounts is a primary focus in the relationship-driven industry of banking (and financial services in general). So, let’s talk about how 6sense can support our financial customers to do just that by identifying cross-sell opportunities. By listening for intent signals from your existing…

We’ve got a fresh blog for our financial services users! Learn from customers, Sophia Sellars, Senior Growth Marketing Manager at Nasdaq, and Uran Kabashi, Director of Demand Gen & ABM at Morningstar, in this blog recap of a recent webinar they partnered with 6sense on: “Smarter Ad Targeting with ABM in Financial…