How Partnerships can Generate Pipeline - PG Tuesday Strategy

Ben Funkhouser

Hi RevHeads, Happy PG Tuesday!

This week @Mac Conn is joined by @ElliotSmith - the head of Partnerships here at 6sense. Join us for a strategy discussion all about how partnerships show up to help sales and BDR teams drive pipeline.

Pipeline-generating partnerships come in many forms, and Elliot and Mac dive into the strategies they use to reinforce connections and highlight value with partnerships!
Learn how to think about Technographic data, partner communication, PE firm prospecting and more.

https://6senseinc.wistia.com/medias/opqharvtmh

• Technographic data & Better Together Messaging - What partner technologies are your prospects licensing already and then give sellers tools to connect dots between prospective tech stacks and your partnerships.
• Open Lines of Communication - Keep lines of communication directly between valuable partner technologies and services open, and give sellers places to ask questions.
• Connecting PE Firms - Generate pipeline by checking out who invests in prospects and if their investor has other portfolio companies that are existing customers. Connections like that matter!

We encourage you to think about your own PG Partnerships. What technologies and organizations can you work with generate Pipeline? And please, share them here!

Thanks for joining us for this week's PG Tuesday Strategy!