Hiring: Content Marketing Manager

Carly Watson
Carly Watson Posts: 11 ✭✭✭
About Us

At Virtuous, our mission is to build better solutions and create a culture of collaboration and growth. We aim to move the needle on global generosity by making a positive impact on the nonprofits we serve and intrinsically, the world. At our core, we aim to blend philanthropy and technology into one cohesive force. 

Our team is made up of humble individuals who are driven by using their skills and expertise to push the boundaries of what is possible. We strive to break the status quo and offer the best products and services for the needs of our nonprofits, exceeding their expectations. 


We also recognize the importance of giving back and making a difference in the communities where we live and work. That's why we practice radical generosity, whether it's through charitable donations, volunteering our time and resources, or simply being kind and compassionate to those around us. We enjoy the journey in all of our pursuits, recognizing that the destination is only a small part of the overall experience.

Our Philosophy

At Virtuous we hire the best talent which is not solely defined by skillset but rather the heart and passion for growing generosity in the world. We are not partners but rather champions for the success of the nonprofits we serve. We believe that it's not just about achieving our goals but having fun along the way. We try not to take ourselves too seriously and no one around here is a “big deal”.

The ideal candidate for Virtuous embodies the following beliefs and behaviors that our team shares. We believe the following attributes are how we bring our values to life.

Attributes of a great team member: 

  • Asks questions with a spirit of curiosity
  • Gives feedback freely with candor & grace, welcomes it in return
  • Displays a passion for philanthropy and technology 
  • Actively listens to & empathizes with customers, partners, & team
  • Leads by serving. Everyone is willing to make the coffee!
  • Celebrates wins & milestones of others 
  • Assumes good intent & demonstrates trust in others 
  • Pursues relationships with people different from themselves & creates space to be human

Find our core values & more here.

Position Summary

We are looking for a high-performing, creative, and analytical Content Marketing Manager at Virtuous. You will be instrumental in developing and executing our content marketing strategy to elevate our brand presence, engage our target audience, and create demand for our solutions within the nonprofit sector. You will have the opportunity to create compelling content across various channels, establish thought leadership, and contribute to the overall success of our growth efforts. This position will report directly to the Chief Marketing Officer.


  • Content Strategy Development: Develop and implement a comprehensive content marketing strategy aligned with Virtuous Software's mission and marketing objectives.
  • Industry Research and Insights: Understand the Virtuous customer and the different types of content that would be interesting and relevant to that audience.
  • Content Creation: Produce high-quality, engaging content, including blogs, case studies, eBooks, webinars, podcasts, videos, infographics, and more, catering to the needs and interests of nonprofit professionals.
  • Content Distribution: Identify opportunities to repurpose content and distribute it across various channels, including email newsletters, social media, video sites, and third-party publications, to maximize reach and engagement.
  • Performance Analysis: Track and analyze the performance of content marketing initiatives using relevant metrics and KPIs, and use insights to optimize strategies and improve results.
  • Content Calendar Management: Develop and maintain a content calendar to ensure consistent and timely delivery of content aligned with marketing campaigns and initiatives.
  • Collaboration: Work closely with cross-functional team, including marketing, sales, customer success, and product, to align content initiatives with overall business goals and objectives.

You Must Have

  • Bachelor's degree in Marketing, Communications, Journalism, or related field.
  • 3+ years of experience in content marketing, preferably in the SaaS or nonprofit sector.
  • Strong writing and editing skills with a keen eye for detail.
  • Proficiency in SEO, keyword research, and content optimization techniques.
  • Experience with content management systems (CMS) and marketing automation platforms.
  • Familiarity with social media management tools and analytics platforms.
  • Analytical mindset with the ability to interpret data and derive actionable insights.
  • Excellent organizational and project management skills with the ability to manage multiple priorities and deadlines.
  • Creative thinker with the ability to generate innovative ideas and concepts.
  • Strong interpersonal and communication skills with the ability to collaborate effectively across teams.

What We Offer

  • Market competitive pay leveraging Carta data
  • Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)
  • 401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days
  • We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO
  • Supportive time off including paid volunteer days and company holidays
  • Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
  • 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)
  • We pride ourselves on Community and host exciting company outings and events.