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Using the 6QA Analytics dashboard
The 6QA Analytics dashboard is a useful tool for analyzing the creation of and engagement on 6sense Qualified Accounts (6QAs). Key Metrics Current 6QA count Percentage of current 6QAs worked by sales Average Time to First Sales Activity Average Time Since Last Activity List of current 6QA accounts and parameters per…
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Education Industry / Avoiding Student User Traffic
Hey there! We're newer to 6Sense and in the higher education space. A common challenge we have is having intent keywords broad enough to capture the topic we want to monitor/target, but specific enough that we are not drowning in "engagement" that is really from students and not our ideal personas within administrative…
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Hiring: Account Based Marketing Manager at Udemy [Denver]
We're looking for two talented ABM professionals to join our team at Udemy and help us revolutionize our ABM approach. As we continue to scale our global upmarket strategy, we need someone who can develop, collaborate, and execute…with a little creative flair, too! Job info can be found here:…
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Anyone combined the strengths of inbound and outbound marketing?
Looking to crowd source some tips! What’s one way you’ve combined the strengths of inbound and outbound marketing to create a seamless customer journey? I've been invited to join a webinar next week on the theme "Beyond inbound and outbound: Using allbound engagement for exceptional buyer experiences" - I have my take, but…
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Custom Alerts - Beyond just hot accounts
I've been working with some of our focused sales teams and wanted to share with you how we're helping them find the right organizations to target. While we do have a 6sense model, it is general to everything the division does and isn't set for our focused sales teams. However, using both intent information to create a…
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Inverta | Clear Strategy, Executed Brilliantly
Inverta is a B2B growth agenccy that partners with revenue teams to develop, design and activate strategies that accelerate demand, pipeline and revenue. We meet marketing leaders at the intersection of strategy, technology, and execution. We deliver clear strategy, executed brilliantly for 6sense customers by providing…
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ABM 1:1 questions around target account to sales leadership?
What kind of questions around high-value account to ask Sales leaders to execute 1:1 campaign? And what are the best practices to lauch 1:1 ABM campaign for SaaS product? What is the best way to align with your sales leadership to achieve 1:1 ABM program success in acclerating deal?
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🎥 A Radical New View of How Deals are Won and Lost: The 2024 Global B2B Buyer Experience Report
In this webinar session, @Kerry shares shocking findings from the new 2024 Global B2B Buyer Experience Report. These findings will change how you understand B2B purchasing decisions and give your revenue team a big advantage. Listen in and learn the truth about how buyers are choosing, and how you can win the deal before…
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Demand Generation Director — Infraspeak (Remote, Europe)
👉 FULL JOB DESCRIPTION AND APPLICATION HERE. Hi, our future Demand Generation Director, At Infraspeak, we’re on a mission to revolutionise the world of Facilities Management. Our cutting-edge platform empowers businesses worldwide to streamline their operations, maximise resources, and future-proof their businesses. We’re…
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Head of Demand Generation, lyric
We’re looking for an experienced Head of Demand Generation to join as an early member of our GTM organization. Qualified candidates will have multiple examples of building high-impact ABM campaigns from 0-1, and should have experience building multi-threaded programs for the Fortune 1,000.…
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Wednesday Wisdom: Exploring the 2024 B2B Buyer Experience Report
Hi all, Last week, we announced the release of our 2024 B2B Buyer Experience Report, and I wanted to share a quick reminder. It’s an extensive report, with over 60 pages of insights into many different aspects of the buying journey. So whether you haven’t had the chance to dive in yet, or you’ve already bookmarked it,…
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What is 6sense Technographic Data?
Are you a marketer or seller who is curious about 6sense’s technographic data? And if you’re not curious at all, you should be. Why? Because technographic data can provide some interesting insights for marketers and sellers alike. Here’s a short video that covers what is technographic data, sources 6sense uses to capture…
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Europe-based Revheads, which B2B podcasts do you listen to?
Asking for a friend … 👀
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Tips and Best Practices for a Newbie Customer
Hi there! Our company adopted 6sense about 3 months ago and I was fortunate enough to attend the Breakthrough 2024 conference in Las Vegas! What an amazing event 😃! I learned about all of the impressive things our company can leverage with 6sense and was truly amazed. That being said, I hope I'm not the only person who is…
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Recognizing BDR Contribution Alongside AI
At 6sense, we leverage AI Email as a strategic tool to support our Business Development Representatives (BDRs) in their efforts to engage with potential clients. AI Email allows us to automate and personalize outreach at scale, ensuring that no opportunity is overlooked. While AI Email plays a crucial role in nurturing…
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How to Use Hiring Signals in Your Next Demand Gen Play
Looking to engage with companies that are actively hiring? The old way would involve using search engines to find open roles at specific companies or digging through job postings on LinkedIn or hiring websites. This approach is not scalable and is very time-consuming. With 6sense’s new segments, you can now identify your…
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Metric Monday:Point of First Contact Constant Goes Global–Buyers Spend 2/3 of Their Journey Rep-Free
Hi all, Last year, we asked over 900 recent B2B buyers in North America when they first engaged with sellers during their buying journey. The overwhelming response was 69% of the way through their process—from the start of research to the final purchase. This "point of first contact" remained so consistent that we…
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Field Marketing Event Play
Scenario: Company is newly hiring a field marketing team and would like to identify the top 5 cities to host a workshop + happy hour, then follow up afterward to drive additional opportunities. Select the Best Accounts 250+ employees Buying Stage = Decision + Purchase Know About Them Persona: Marketing, IT Location…
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Customer Renewal Play: At Risk/Churn Intent Signals
Scenario: Targeting customers who have a renewal coming in the next few months but are showing churn intent or at risk for non-renewal. See PPT for more details! Team: @Chuck Butler, Ben Lillie, Jim Bell, and Lindsey Escher
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Competitive Takeout Play
"Switch" Campaign Step 1: build segment Step 2: send direct mail gift of Nintendo Power tins of mints with insert card Step 3: Book a meeting (discovery call or demo) Step 4: Completion of meeting, send them a Nintendo Switch! Omin-channel approach 6sense segment Use filters for “technology used” Filter their buying stages…