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Hi! We're Heinz Marketing- full-funnel B2B experts. It's good to meet you!
If you're checking out Partner Place, you're likely looking for someone to help you optimize your demand engine. You've come to the right spot! We are a small but mighty team of B2B strategists, planners and implementers. We focus on the full funnel approach to help B2B companies sell stuff -- we do that by generating and…
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Frequently Asked Questions about Model Refreshes
What is included in a Model Refresh During the process, we’ll delegate a Revenue Technology Consultant to work with you closely within a predetermined time period, usually no more than 45 days. To ensure that at the end of this process your team is confident that your 6sense models are performing as best as they can be,…
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Best Practice: When Does My 6sense Model Need to Be Refreshed?
(See: Model Refresh Explained for further information) 6sense recommends a model refresh when there are major changes in your data such as: CRM system migration from one instance to another MAP system migration from one instance to another if there is historical data from the new system going back at least 6 months;…
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Model refresh explained
During onboarding 6sense tested and trained multiple possible models for you to determine the models that work the best (give you the highest lift) with your data. In general, 6sense intent models learn continuously and automatically from new data that fall into the existing pattern of the taxonomy on a daily basis and do…
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🎥 The Hard Facts About Intent Data: Webinar Recap & Recording
Hey y'all, Two weeks ago @Kerry hosted an expert roundtable with speakers from Bombora, G2, and @KristaB from Ivanti! This webinar session covered: What intent data is and what it isn’t What intent data reveals and how it benefits your entire revenue organization How to combine intent data with predictive AI to pinpoint…
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Metric Monday: Do Marketers Recognize and Prioritize Multiple Lead Signals from the Same Account?
Happy (Metric) Monday, If you saw our post last week, you'll know 6sense Research recently released a new benchmark report all about how marketing teams are identifying buyers and prioritizing their efforts. For today's Metric, we're highlighting one of the most encouraging findings from the report. In B2B transactions,…
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🎥 6 Things Every 6sense Customer Should Know: Orchestrations (6 of 6)
Hey, Revheads! @Saima, @Chris Dutton, @Adam Kaiser and @Ernest Owusu have compiled the ultimate cheat sheet for you and your team to be successful in your 6sense journey. Introducing: 6 Things Every 6sense Customer Should Know. Up next is @Chris Dutton and Orchestrations.
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Bombora Topic Amount Increase For Kickstarter Package
Hey Rev City, I'm reaching out about an exciting new product update that is now live for all 6sense customers. As you may already know through the 6sense and Bombora partnership, 6sense is offering all of our Platform subscription customers the Bombora Company Surge® Kickstart Package which is included within your current…
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Houston, TX - User Group Interest
Howdy friends! My name is Jo Monroy and I'm with Calix. I'm hoping to collaborate with fellow users in the Houston area to set up the first user group in the area. Previously, I worked in the competitive energy industry in Houston but have since moved to Broadband/Fiber deployment. Connect with me on LinkedIn and let's…
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Any success with 6Sense contact orchestration enrichment?
We have our orchestration enabled, but currently are just having reps manually "purchase" contacts within the 6Sense Salesforce iFrame. They all get a certain number of credits per month to use, but I'm expecting adoption will be slow given since they already have so many other tools offering them contact info. Is anyone…
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Stein IAS agency overview
Stein IAS is the leading global brand-to-demand agency. We help build the world’s most demanded B2B brands. We deliver unified brand to demand experiences (BDX) that drive brand strength, demand performance and growth. 6sense is our preferred platform of choice for powering our data-driven GTM strategies that combine…
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Stein IAS agency services for 6sense users
Stein IAS is a 6sense strategic partner selected to be at the “teal” level. 6sense is our preferred platform of choice for powering our GTM strategies that combine creative, messaging, content, and media to deliver full funnel buyer journeys and experiences from brand to demand. Our clients benefit from an integrated team,…
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Stein IAS joins Partner Place: Unified brand to demand experiences powered by 6sense
Hello RevCity! Stein IAS is the leading global brand-to-demand agency. We help build the world’s most demanded B2B brands. We deliver unified brand to demand experiences (BDX) that drive brand strength, demand performance and growth. 6sense is our preferred platform of choice for powering our data-driven GTM strategies…
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🎥Customer Story Hour ft. Tackle.io - Rev Up Your Sales
Hey, RevHeads! Our April Customer Story Hour featured Tackle.io's @Vanessa Francisco, ABM Campaign Manager, and Jenny Sylvers, Sr. ABM Manager. This interactive session dove deep into how Tackle.io revs up their sales by accelerating adoption and fueling pipeline growth with one coordinated campaign. Here's the recording:…
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Will you be in Austin for Forrester B2B Summit 2024?
Howdy! We're so excited to gather in Austin May 5 – 8 for Forrester B2B Summit. We’re leading exciting sessions on stage and featuring the latest demos at our booth in the Marketplace. You’ll also be able to find us across the street at Coppertank and Micheladas for Connect and Club6 (IYKYK). Connect is our dedicated…
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Empower Your Revenue Journey with Our Top Service Partners
Welcome to a World of Opportunities: Unveil the Power of Our Service Partners We're thrilled to spotlight the remarkable capabilities and achievements of our service partners. This space is not a directory; it's a gateway to expanding your knowledge, scaling your strategies, and unlocking the full potential of your…
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Best Practices for Intent Based Segments
Hi all, posting a question here from one of my customers to bounce it off of the community. They are trying to build out SF reporting to see successes to allow for optimization. Right now, an account can technically qualify for more than one segment so reporting is messy and hard to differentiate which segment has the…
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Selecting Target Accounts for Sales
It’s been just over a year since we started planning our first “proper” EMEA ABM playbook for our target accounts - the birth of Tap Dancer (see post on Driving Revenue from Target Accounts). As we've just gone through an account refresh, I thought might be interesting to dig in a little to the first part of this process,…
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Historical 6QA Info/Data
Hello all, Curious to hear from others around tracking Historical 6QA Info/Data within CRM (SFDC)! With the default 6QA customizations, the 6QA data that is tagged as well as pushed to SFDC Accounts holds for the 60-day window and then is refreshed and wiping/nulling out that data. But we are interested in the historically…
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Wednesday Wisdom: NEW Report Release 🎉 - 2024 B2B Buyer Identification Benchmark
It's a very happy Wednesday Wisdom today because 6sense Research has just released a new benchmark report! This report is all about how teams are identifying buyers and prioritizing their efforts. The benchmark is based on the practices of over 500 B2B professionals and covers: Form-fill rates What's the average? What does…