Recent Discussions

Hi all, As we gear up for the release of the 2024 Buyer Experience Report (so soon!), I’ve been revisiting the reports we published last year on the topic (you can find the full list of reports below). One of those reports focuses on the buyer’s journey for different types of purchases—whether acquiring new business…

Hi everyone. I'm looking for some advice on how to encourage my sales team to actively use 6sense. For those of you have successfully gotten your sales team to frequently engage/use with the tool, what strategies or methods work best for you? How did you enable them for this success?

🚀 Attention all account-based marketing experts in Europe! 🚀 We have an incredible opportunity for a dynamic and passionate Senior ABM Specialist to join our field marketing team at Blue Yonder 🌟 In this European-based remote role, you will be at the forefront of building, implementing, tracking, and analyzing cutting-edge…

Hi all, The Green Hat team did a great job putting together this infographic of some of the key stats we found in our research of the APAC buying journey. APAC teams work together in groups of 12 to 13 people over the course of more than a year, during which, they spend 73% of it working independently (without sellers),…

Hello! I joined the 6sense team two months ago and am leading our Customer Marketing team. If you're heading to Dreamforce this week, I'd love to meet up with you and introduce you to some of our customer marketing team members. Drop a comment below if you'll be in San Francisco and I'll find a time for us to connect.…

Blue Yonder is seeking an experienced Marketing Manager responsible for global campaigns targeting the manufacturing industry, with a focus on promoting our supply chain management SaaS software. In this role, you will plan, develop, execute, and evaluate high-impact integrated marketing campaigns that drive demand and…

Hey all! I set up a segment for one of our strategic sales reps for their region and a particular solution we offer. We offer education solutions and many schools roll up to one large URL for district. My initial segment had about 19 accounts with just account owner and keyword group I set up email intent alerts and…

HAPPY NATIONAL MARKETING OPERATIONS APPRECIATION DAY! 🥳️ All of you play such a vital part in making our day-to-day possible, and for that, we are so grateful 💙 Sending you all the praise and thanks on your special day!! To all of our other sales and marketing friends, we'd love to hear how these unsung heroes help make…

Hi, Has anyone got experience of connected two 6sense instances (not multiple models) into a single MAP/CRM? Would be great to hear some of the benefits and pitfalls around this - our use case is for different BUs within the same organisation that each has very different audiences. TIA!

We've heard some customers are experiencing roadblocks with GA4, and we're here to help! Please leave your questions below and our Digital team will help you out. 👇️

If your tech stack does not include Google Tag manager, you can still integrate the webtag with your other tools. This can be achieved by intercepting the webtag's default behaviour without affecting the dataLayer object much (in case some of your tools do make use of it). Here's an example of how you can send Company Name…

Throughout my time here as a CSM here at 6sense (nearly 4 years!) I frequently get asked by my clients about how they can think a bit differently about Digital Advertising in EMEA. As we all know, the GDPR makes paid advertising in the region challenging and what works in the US or other parts of the globe may not directly…

Hi all, Last Metric Monday, we took a look at a new question we asked in our buyer experience research with the GreenHat team. Let's look at another one today - this year we asked buyers to share the top decision drivers they consider when selecting a winning vendor. Below is what APAC buyers had to say. While price,…

Posting on behalf of a 6sense-expeirenced Marketing leader! Please drop me an email on paulo.moreira@6sense.com if you would like an introduction. I am currently looking for a Director or Senior Director role in Field Marketing or Demand Generation, either in Europe or globally, and I am open to relocation if needed. With…

The 6sense Security Team is excited to announce the launch of 6sense's public Vulnerability Disclosure Program (VDP) with HackerOne! This program invites skilled security researchers and ethical hackers from around the world to help us identify and address potential security vulnerabilities, reinforcing our commitment to…

Happy Wednesday, everyone! Last year, @Kerry wrote this quick (3-min) but crucial read on key metrics that many marketing organizations neglect to measure. Specifically, he discussed the implications of measuring three KPIs and their underutilization. Marketing Contribution to Pipeline: While most ABM marketers use intent…

Expereo’s Director of Demand Generation, @Marc Brunel-Walker, shared key insights during Customer Story Hour on their adoption of 6sense. He detailed how 6sense has transformed their approach, from identifying target accounts to leveraging predictive analytics and AI for real-time data. Expereo’s pause on digital…

Hello, Sales Superstars! In the fast-paced world of sales, it’s crucial to make the most of the tools you’ve invested in to stay ahead and close more deals. Many of our customers are seeing remarkable results, like a 39% faster time to close and a 36% boost in deal values—outcomes that are within your reach too. Whether…

Samba TV is seeking a dynamic B2B Head of Growth Marketing in SF to join our team and help drive sales revenue. The ideal candidate is an ABM-savvy performance marketing expert who has a proven record of helping sales teams exceed quotas by developing innovative strategies and leveraging cutting-edge technologies. This is…