-
Web Tag Health Check
If web tags aren't configured correctly on some or all of your websites, you'll miss precious web activity data, which is not recoverable. Want to check the health of your WebTag? While your 6sense Tech Support Team is always there for you, our RevCity Knowledge Base has a self-serve Knowledge Article waiting just for you,…
-
Model metrics refreshed today, the 3rd of the month
It's the 3rd of the month. Model metrics refreshed for everyone today. In case you need a reminder why I believe every Predictive customer should share them with their entire sales team today or tomorrow, the article is below:…
-
Stage-based Advertising KPIs
Display Campaign KPIs When it comes to benchmarking 6sense display advertising, it is recommended that you focus on building your own benchmarks based on your organization's unique market, spend strategy, brand power and content. Giving general benchmarks is difficult since strategic approaches vary and can be impacted by…
-
OKRs for ABM
Hello Hello! 👋 Today marks the start of our new Fiscal Year, so I've got OKRs on my mind. When you shift your organization to an ABM motion it can be tough to know how to set up your OKRs/MBOs to properly measure yourself (or your team). Here are some recommendations to get you going in the right direction: Getting X% of…
-
It's time to completely rethink the BDR function
Long gone are the days of volume-based outbound prospecting. What worked in the early days of SaaS to build "predictable revenue" is now counter-productive internally and externally. Sales reps hate it. Prospects hate it. The advent of sales engagement platforms such as Outreach and Salesloft were the beginning of the end,…
-
Wednesday Wisdom: How Large B2B Purchases Are Different From Smaller Ones (A Report)
For a few months now, we've been having tons of conversations and publishing new topic-specific reports based on our B2B Buyer Experience Research. In past Wednesday Wisdom posts, we've highlighted the following topic-specific reports from the research: What Research Says When B2B Buyers Reach Out to Sellers Why Some…
-
Maximise value from 6sense and your tech stack | Six & Flow | Teal 6sense Partner
Hey RevCity! We are Six & Flow, your strategic go-to-market agency, and we look forward to collaborating! We help businesses looking to scale revenue using 6sense and HubSpot. Our three pillar approach to growth focuses on strategy, data, and technology, placing your customer at the heart of operations, helping you…
-
Hiring: Content Marketing Specialist
The Arbinger Institute is a fast-growing leadership development and culture transformation organization. The Content Marketing Specialist’s primary responsibility is to develop compelling content that enhances brand visibility, boosts conversion rates, and engages prospective buyers across the entire sales funnel. This…
-
ROI·DNA, a B2B revenue acceleration agency, joins 6sense’s Partner Place
Hi, RevCity friends! Here at ROI·DNA, we are excited to be joining 6sense’s Partner Place as a teal agency partner. ROI·DNA is a full-service agency with a laser focus on revenue acceleration for our B2B clients. We have driven over $14B in revenue for leading tech innovators around the world. From crafting bespoke ABM…
-
Hi! We're Heinz Marketing- full-funnel B2B experts. It's good to meet you!
If you're checking out Partner Place, you're likely looking for someone to help you optimize your demand engine. You've come to the right spot! We are a small but mighty team of B2B strategists, planners and implementers. We focus on the full funnel approach to help B2B companies sell stuff -- we do that by generating and…
-
Frequently Asked Questions about Model Refreshes
What is included in a Model Refresh During the process, we’ll delegate a Revenue Technology Consultant to work with you closely within a predetermined time period, usually no more than 45 days. To ensure that at the end of this process your team is confident that your 6sense models are performing as best as they can be,…
-
Best Practice: When Does My 6sense Model Need to Be Refreshed?
(See: Model Refresh Explained for further information) 6sense recommends a model refresh when there are major changes in your data such as: CRM system migration from one instance to another MAP system migration from one instance to another if there is historical data from the new system going back at least 6 months;…
-
Model refresh explained
During onboarding 6sense tested and trained multiple possible models for you to determine the models that work the best (give you the highest lift) with your data. In general, 6sense intent models learn continuously and automatically from new data that fall into the existing pattern of the taxonomy on a daily basis and do…
-
🎥 The Hard Facts About Intent Data: Webinar Recap & Recording
Hey y'all, Two weeks ago @Kerry hosted an expert roundtable with speakers from Bombora, G2, and @KristaB from Ivanti! This webinar session covered: What intent data is and what it isn’t What intent data reveals and how it benefits your entire revenue organization How to combine intent data with predictive AI to pinpoint…
-
Metric Monday: Do Marketers Recognize and Prioritize Multiple Lead Signals from the Same Account?
Happy (Metric) Monday, If you saw our post last week, you'll know 6sense Research recently released a new benchmark report all about how marketing teams are identifying buyers and prioritizing their efforts. For today's Metric, we're highlighting one of the most encouraging findings from the report. In B2B transactions,…
-
🎥 6 Things Every 6sense Customer Should Know: Orchestrations (6 of 6)
Hey, Revheads! @Saima, @Chris Dutton, @Adam Kaiser and @Ernest Owusu have compiled the ultimate cheat sheet for you and your team to be successful in your 6sense journey. Introducing: 6 Things Every 6sense Customer Should Know. Up next is @Chris Dutton and Orchestrations. https://6senseinc.wistia.com/medias/30x4rgct5f
-
Bombora Topic Amount Increase For Kickstarter Package
Hey Rev City, I'm reaching out about an exciting new product update that is now live for all 6sense customers. As you may already know through the 6sense and Bombora partnership, 6sense is offering all of our Platform subscription customers the Bombora Company Surge® Kickstart Package which is included within your current…
-
Houston, TX - User Group Interest
Howdy friends! My name is Jo Monroy and I'm with Calix. I'm hoping to collaborate with fellow users in the Houston area to set up the first user group in the area. Previously, I worked in the competitive energy industry in Houston but have since moved to Broadband/Fiber deployment. Connect with me on LinkedIn and let's…
-
Any success with 6Sense contact orchestration enrichment?
We have our orchestration enabled, but currently are just having reps manually "purchase" contacts within the 6Sense Salesforce iFrame. They all get a certain number of credits per month to use, but I'm expecting adoption will be slow given since they already have so many other tools offering them contact info. Is anyone…
-
Stein IAS agency overview
Stein IAS is the leading global brand-to-demand agency. We help build the world’s most demanded B2B brands. We deliver unified brand to demand experiences (BDX) that drive brand strength, demand performance and growth. 6sense is our preferred platform of choice for powering our data-driven GTM strategies that combine…