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Healthcare-IDN Account Matching
How do people here have Salesforce company accounts with different locations and therefore different domains? As I understand 6sense matches based on location+domain+company name. Let's take Company X, which is in my SFDC with an HQ location in Sydney, Australia. Company X also has SFDC accounts in Melbourne, Brisbane,…
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[RevLabs Live Recap 🎥] Smarter Selling with the 6sense Chrome Extension
In the Lab this month, we showcased how smart sellers are using 6sense’s Chrome Extension to access sharper insights and critical context that’ll level-up their outreach. (If we had you at sharper insights, you can download the extension here.) Whether you missed the live session or want to review the concepts covered,…
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Introducing RevLabs Live: Your Monthly Office Hours with 6sense
We’re excited to share a new webinar series that’s exclusive to 6sense customers: RevLabs Live is a monthly, hands‑on webinar series designed to help you get more out of 6sense, one practical session at a time. These 45‑minute sessions are your opportunity to learn directly from 6sense experts, see real examples, and ask…
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Quick Hits: Events Planning with 6sense, Pt 2
I'm back after a hiatus from the last article! In case you missed it, the last article introduced the concept of building ICPs for fields marketing based on Keywords. We also looked at location based on engagement, which can help us prioritize where we can get the biggest cohort of audiences based on topics of interest.…
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Submitting a Feature Request
How to Submit a Feature Request Have a product idea or something you'd love to see us build? Here's how to get it in front of our product team. Submit via RevCity The easiest way to submit a feature request is directly through RevCity, your customer portal. Go to the RevCity section Click Roadmap Select Request a New…
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How a Keynote Speaker Shapes Modern Conferences and Audience Engagement
A keynote speaker plays a central role in setting the tone and direction of any conference or corporate event. More than just delivering information, a skilled keynote speaker connects ideas with real-world insights, engages the audience emotionally, and brings clarity to complex topics. In today’s virtual and hybrid…
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BDR outreach volume has nearly doubled but it's not predicting performance
Hi all! Back with more from year 5 of our BDR research. Outreach volume has nearly doubled. BDRs now average ~34 touches per contact, up from ~17 in 2024. Every channel is up — email, calls, social — and the pace is almost identical across all BDRs: roughly 4 to 5 touches per week. What differs is how long cadences run.…
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AWF for a Competitive Takeout Campaign
We were just trying out an AWF for a Competitive Takeout Campaign. Can someone please review and confirm whether any edits need to be made? Thank you!
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Account Level Engagement in SFDC
Hey RevHeads, How are you getting visibility into account-level engagement in SFDC when contacts aren’t tied to an open opportunity? For example, if someone attends an event or meets with sales at an account with an active opp (but isn’t tagged as a contact on that opp), how are you tracking and viewing that activity?
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[RevLabs Live Recap 🎥] From Pixel to Pipeline: Building Account-Based Visibility Beyond 6sense
We had a great turnout for this month’s RevLabs Live, where we dug into Tracking Pixels and how they help you go beyond platform-level metrics to get true account-level visibility across your GTM campaigns. Our very own Housam Abdelrahman, Sr. Director of Product Management - Advertising, took us on a tour from pixel to…
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Maximizing Sales Efficiency Through CRM Process Automation and Workflow Optimization
Maximizing sales efficiency is crucial for any organization aiming to boost revenue and optimize operations. By leveraging CRM process automation and workflow optimization, sales teams can eliminate repetitive tasks, reduce manual errors, and ensure consistent, streamlined communication. Automating processes like lead…
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Turning Buyer Intent Into Revenue — The Turtl + 6sense Way
If you’re feeling the impact of the “dark funnel,” you’re not alone. Most buyers stay anonymous for way longer than we’d like — which means blasting content at everyone just isn’t it anymore. That’s where Turtl + 6sense make the magic happen. Here’s the simple version: 6sense tells you who’s actually in‑market (and what…
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The Dawn of Campaign Measurement
Raise your hand if you’re a marketer who struggles to clearly show performance—and justify digital advertising spend. Okay, hands down. We’ve all been there. 6sense can help you tell this story in a way you probably didn’t think was possible by using Audience Workflows (AWF). But let’s build a little…
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LinkedIn campaign targeting in 6sense workflows — one workflow per country?
We have an Audience Workflow set up in 6sense that splits an audience into two campaigns using a trigger/node to determine which campaign each contact enters. The LinkedIn campaigns currently synced to those nodes are set to multi-country targeting. I've since seen that LinkedIn campaigns within 6sense workflows may need…
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S.I. Attribution
Hey RevCity, I'm running a program with a group of regional sales leaders to introduce the concept of using Sales Intelligence/Predictive Model data to help accelerate open pipeline. We are starting quite 'simple' and utilizing a mix of Salesforce reports (intent scores, buying stage, etc..) and the S.I. iFrame on Account…
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Activity Timeline - Question
I have a question regarding how Meetings show up on the timeline. Meetings show on the timeline at point of creation, per support, but that isn't always the truest data. We use SFDC - sometimes our teams will set a meeting and the meeting won't get "completed" until another date. Curious how other teams have addressed this…
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How to Use Sales Intelligence Effectively (Quick Guide)
Sales Intelligence (SI) is a 6sense Revenue AI platform that helps sellers identify which accounts are in-market, understand buying intent, and connect with the right decision-makers at the right time. Think of Sales Intelligence as a compass for smarter prospecting—it guides where to focus your efforts, but it works best…
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[RevLabs Live Recap 🎥] How to Prep & Build an AI Email Campaign
Thanks to everyone who joined us in the Lab this month! We covered how AI Email Agents are a great way to bridge the gap between your MAP and SEP to turn real-time buyer signals into conversations—without overwhelming sales. Here's what @Hanna Martin covered about AI Email campaign foundations: The role of AI email as a…
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Orchestrations Sunset: What’s Changing and How to Move to Intelligent Workflows
Orchestrations will officially be sunset in 2026. Starting this spring, we’ll begin asking customers to migrate all Orchestrations to Intelligent Workflows — the much more flexible, automated alternative you already have access to. Why are we making this change? Orchestrations handled basic automation, but customers…
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Wednesday Wisdom: New Sci of B2B Reads
Hi all, We’ve added a bunch of new content to the Science of B2B homepage. Our Head of Research is a typing machine, and he always brings so much wisdom and thoughtful perspective! Head over to our page for a ton of new good reads. Here's one of my faves: The Only Door Problem: Why B2B Keeps Mistaking the Channel for the…