RevCity
Category List
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RevvyAI
Everything you ever wanted to know about RevvyAI
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Maturity Model
The Maturity Model is a proven framework that guides your organization through three key phases (Groundwork, Transform & Maximize) each one unlocking new levels of value across your go-to-market teams. This page is your home for all 6sense use cases, how to activate and progress through them. Start by reading the Maturity Model Overview + FAQ below, and then exploring the playbooks within each phase.
- Crossword
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All Discussions
Best practices, questions, answers -- it's all here!
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Product Updates
News from 6sense on product enhancements
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6th Street
Welcome to 6th Street, your home to learn how 6sense uses 6sense!
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Welcome
New? Start here
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Certification Corner
Jump-start your professional development with a 6sense certification
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Demand Gen Plays
A place to post your Demand Gen plays and receive inspiration for your further campaigns.
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Reporting HQ
Your place for all things 6sense Reporting.
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AI Email
Everything you ever wanted to know about 6sense's AI Email.
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Job Board
Find and post jobs
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General
Various topics, all viewable without a login
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Partner Place
Meet our 6sense service partners.
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Research Road
Stay up-to-date on 6sense Research's latest findings and reports.
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Sales
Topics of interest to sales professionals, including AEs and BDRs
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SKO Supplies
All the 6sense content you need for a killer Sales Kick Off!
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Verticals
Community and content for your industry needs.
- search-results
Events
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Inspire UK
Content related to Inspire Exchange
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Breakthrough
Content related to Breakthrough, 6sense's annual user conference
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6sense Quarterly Product Update (Recordings)
The Quarterly Product Update features the latest 6sense product news, partner spotlights, and other nuggets to keep you in-the-know. (Formerly known as Customer Town Hall)
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Customer Story Hour (Recordings)
Monthly spotlight on a customer's success journey
Discussion List
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Meet the 2026 Breakthrough Award Winners!
Our 2026 Breakthrough Award winners represent some of the most innovative teams in B2B! Cheers to: Culture Amp — AI Game Changer of the Year Xactly — Maturity Momentum Experian — Rockstar Sales Team Flexera — Workflow Wizard Saddle Creek Logistics Services — Small Team. Big Results. NVIDIA — Transformational Trailblazer…
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Breakthrough 2026: What to Know Before You Go
We simply can’t wait to see you at the Fontainebleau for Breakthrough 2026 – the Agentic GTM conference. If you’ve already registered, download the event app to build your agenda. Still waiting to buy your ticket or trying to convince your BFF in sales to join? Use CustomerBT26 to save 30% on registration. Here’s your…
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Meet the 2026 Breakthrough Awards Finalists!
Fellow Revheads, it’s time to celebrate the teams turning ambitious ideas into standout results! This year’s finalists impressed us with inventive uses of AI, smarter ways of working, rapid execution, and measurable business impact. Their stories show what’s possible when bold thinking meets focused action. Celebrating Our…
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DROP: Why You May See an Increase in Opt-Outs
On August 1, 2026, California launched the Delete Request and Opt-out Platform (DROP) for registered data brokers. DROP allows California residents to submit a single deletion request that is made available to all registered data brokers. Under California law, registered data brokers are required to regularly review and…
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The Breakthrough Flash Sale Is On!
🎶 It's the mossssst wonderful timmmmme of the yearrrrrrrrr…… The Breakthrough Flash Sale is on NOW! Now through August 14th at 11:59 pm PT, you can snag your Breakthrough tickets for just $999 — the lowest price we'll offer all year. This year, Breakthrough enters a new era as The Agentic GTM Conference, bringing together…
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[Innovation Stage] Channel and Campaign Level Paid Media Marketing Mix Optimization
Speakers: Deepinder Singh Dhingra (RevSure) & Suruchi Sharma (Zscaler) Paid media budgets keep shrinking, and platform clicks can’t show which dollars actually create pipeline. Zscaler uses RevSure’s marketing mix modeling to measure the incremental pipeline from Google, LinkedIn, Facebook and Microsoft Ads, plus brand…
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Big news from Breakthrough: A new era as your Agentic GTM partner and a fresh new look to go with it
Hi RevCity! Today on the Breakthrough mainstage, we finally got to share something we’ve been looking forward to for a long time: 6sense is now your partner for Agentic GTM, and we unveiled a fresh new brand to pair with this evolution. ABM is still a critical part of what we do and the foundation that everything else…
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How Do DSCR Loans Help Real Estate Investors Finance Rental Properties?
I recently started researching DSCR loans for investment properties. Unlike traditional mortgages, these programs generally focus on the property's rental income rather than relying mainly on personal employment income. Has anyone used DSCR financing to purchase rental properties? What requirements should new investors…
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What Should You Do If Your Property Tax Assessment Is Too High?
Receiving a property tax assessment that seems higher than expected can be frustrating for homeowners. Before accepting the assessed value, property owners should review their assessment notices, verify property details, and compare their property's value with similar properties recently sold in the area. If there are…
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6sense MCP Server: Expanded Capabilities & New Sales Intelligence Features!
Hey RevCity Community! We are excited to officially share that the 6sense Model Context Protocol (MCP) Server has moved from Open Beta to General Availability (GA)! If you’ve been following our earlier discussions, our MCP integration connects 6sense buying signals, intent data, and account intelligence directly into your…
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🎥 Replay Ready! Blueprint Webinar 13: More Conversations, Same Team: Building AI Email Programs Tha
The replay from today's webinar session, More Conversations, Same Team: Building AI Email Programs That Actually Get Replies, is now available! Watch it here. ICYMI: Gilson combined 6sense buyer intelligence with AI Email agents to stay present on a six-to-eight-month sales cycle and nearly doubled their email engagement…
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What are you most excited about at Breakthrough? 👀
We’re getting SO close to Breakthrough, and after spending the last several months behind the scenes on this event, I’m honestly having a hard time picking what I’m most excited about. A few things at the top of my list: Becoming Agentic GTM certified. This is brand new at Breakthrough and goes beyond learning about AI.…
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“Which Vendor?” Isn’t Always the Hardest Sell
We are so close to Breakthrough! Which means a lot of good things, but one of my favorites is the release of another year of buyer experience research! This year we got to ask thousands of buyers a question we’ve long suspected the answer to: What’s harder to reach internal agreement on, which vendor to choose or whether…
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Most B2B Buying Happens in Mature Categories
Can hardly believe we're just over two weeks away from Breakthrough and the release of this year's Buyer Experience research! We're so excited to finally share it with all of you, free and ungated, of course 😉. In the meantime, here's another sneak peek at one of the hundreds of findings from this year's study! Buyers are…
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What Are the Best Ways to Improve Fire Safety in Commercial Buildings?
Fire safety is an important concern for businesses that operate in offices, shops, warehouses, and other commercial buildings. A small fire hazard can quickly become a serious problem if the right safety measures are not in place. Businesses can improve fire safety by carrying out regular fire risk assessments, keeping…
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[RevLabs Live Recap 🎥] 6sense Segments: Foundations, Best Practices & Analytics
This month in the lab, we opened with a fun icebreaker: Would you rather explore space or the ocean? Honestly a tough call and the group was pretty evenly split. Then we got right into it and brought that spirit of exploration into segments: navigating your account universe with sharper focus and improved organization &…
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6sense MCP Server: Open Beta
The work has moved into AI agents and assistants, but the intelligence those agents need has not always moved with it. Today that gap closes. The 6sense MCP Server is now in Open Beta. It brings 6sense intelligence into any MCP-compatible AI agent, so the buying signals and account context your GTM runs on are callable…
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[RevLabs Live Recap 🎥] From AI Insights to Action: How Marketers Use RevvyAI and MCP
This month in the lab, @bailey.booher@6sense.com, and Dan Rinzel, Staff Product Manager at 6sense walked through how marketers can use RevvyAI and the 6sense MCP server to put trusted 6sense intelligence to work. They covered what each tool does, when to use RevvyAI in-platform versus MCP in external AI tools, and…
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Turn Your Recurring Revenue Marketing Reports into an Automated AI Task
How the 6sense MCP server works with any MCP tool, with setup for Claude Cowork & Claude Code If you log into 6sense every week to run the same reports, you can hand that off to your AI tool. The 6sense Model Context Protocol (MCP) server lets any MCP-compatible AI (ChatGPT, Copilot Studio, Agentforce, Claude, Gemini…
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[Webinar Recap 🎥] Summer Product Release Highlights: The Intelligence Your GTM Team Runs On
If you missed all the exciting new features we launched on August 10, 2026, you can sit back, relax and watch this webinar that covers the major highlights of what's new in 6sense! Our presenters touch on MCP Server, Chrome Extension for Gong, new APIs, Advertising Intelligence updates, new impact reports, and Intelligent…
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⏰ Only 11 days left! Breakthrough Award nominations close August 28!
Now is the time to tell your story of driving transformation, embracing AI, improving efficiency, and delivering measurable business results. The Breakthrough Awards celebrate those achievements and the teams behind them. Award categories include: AI Game Changer Workflow Wizard Maturity Momentum Transformational…
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[RevLabs Live Recap 🎥] Reporting 101: Key Reports, Setup & Best Practices
This month in the lab, we tackled a question a lot of customers run into: which 6sense report should I use, and when? There are a lot of options when it comes to reporting in 6sense. This session connects the dots across the 6sense reporting landscape and show how different reports can help answer specific business…
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Prompt & Tell: Share Your Best RevvyAI Prompt to Earn a Reward!
September 1 Update: 🎉 Warm congratulations to @Kristen Mendenhall, Senior Manager, Demand Generation at Icertis and the winner of our grand prize: a complimentary Breakthrough ticket! Check out Kristen's prompt in the comments below, where she talks about how she's using RevvyAI to speed up necessary tasks like keyword…
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Setting Up URL-Based Filters in 6sense Alerts: URL Format and Best Practices
I'm configuring alerts in 6sense and need clarification on the URL-based filter setup. Should I include the complete URL with the protocol and domain (https://www...), or can I use just the page path (such as /price or /offers) to track insights? Additionally, I'd appreciate guidance from anyone experienced with 6sense on…
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Exporting Account Search Activity and Keyword Data for Single and Multiple Accounts
How can I export a comprehensive report showing which accounts are searching for specific keywords and their search intent? When I view an individual account's timeline, I can see activities such as anonymous website visits with their search terms. I need to understand how to extract this activity data in a consolidated…
Upcoming Events
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Special Edition RevLabs Live: Agentic GTM That Makes Sense
About the Event Go-to-market is changing quickly, and 6sense continues to innovate to help you win in this agentic era. In this special edition of RevLabs Live, Kelly Hopping, Chief Marketing Officer, and Kimberly Bloomston, Chief Product & Technology Officer, will share the context behind 6sense’s next chapter and preview…
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2026 B2B Buyer Experience Report: The Secret Life of B2B Buyers
Tune in for an exclusive webinar where 6sense’s Head of Research & Thought Leadership, Kerry Cunningham, and Sara Boostani, Sr. Marketing Research Analyst, draw on insights from the 2026 B2B Buyer Experience Report. They will share what more than 4,600 recent B2B buyers told us about why journeys stall, and what gets them…
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