Recent Discussions

If you attended my 6th Street Live session about sales adoption earlier this month, I emphasized how important frontline sales manager buy-in is. The adoption of every sales tool lives and dies at the frontline manager level. We now have a new, 50-minute frontline sales manager course within The Academy, although it may be…

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Our team is expanding into Europe and we're looking for a self-starter, roll up your sleeves B2B campaign marketing superstar to drive high quality leads and revenue for the largest agency in our network, We Are Social. Interested? Check out the job description here and apply! Feel free to reach out to Jennifer Casey at…

Hello, we just implemented the predictive model, and it matches our data and traction patterns! I don't think it is a feature yet, but would it benefit anyone else to have triggered alerts for account stage changes? For example: "Your account has surged from Consideration to Decision or Purchase stage. Strike while the…

If you have 6sense's ABM platform and do not have your CRM integrated, this post will walk you through what you're missing out on and why you should consider integrating your CRM! 6sense currently integrates with the following CRMs: Salesforce Sales Cloud CRM HubSpot CRM Microsoft Dynamics 365 CRM If you have one of these…

Hi! My customer is looking to hire an Operations Manager to oversee their ABM campaigns from planning to execution. This is a part-time gig but please comment if you are interested and I can introduce you to my customer!! Job Description is attached

Hello, Marketing Innovators! As a marketer using 6sense, you’re already equipped with the tools needed to stay ahead in an ever-evolving landscape. Many of our customers have seen outstanding results, such as boosting opportunity volume by 26% and increasing deal values by 36%. If it’s been a while since you last dove into…

Hi all, This was a really interesting finding from our APAC B2B Buyer Experience research we did with the GreenHat team. Out of the 733 B2B buyers we surveyed in APAC, 84% had prior experience with the vendor they ultimately bought from. We asked the same question to buyers in North America and Europe, and we're looking…

Hi RevHeads! We’ve got some exciting new product updates from this month’s release. Please check out all the latest below: RAIM UPDATES Conversational Email Email Deliverability Enhancements Email Inbox Warm-Up: Gradually increase sending volume over time with new recommended daily send thresholds based on your AI Inbox…

I'm curious to hear how other 6sense/ABM admins run their "morning routine" on 6sense. AKA what are you checking when you login? What reports, updates, stats, etc. For me, it looks like this: Check 6sense email alerts for any notable site visits Go to the advertising dashboard and check out some of my campaigns, see if any…

I assume every BDR leader knows of Jen Allen-Knuth, formerly of Challenger, co-host of the 30 Minutes to President's Club podcast for almost a year, now out on her own consulting and motivating at SKOs. Three weeks ago, she launched a newsletter, and I've gotta say, I find it essential reading for anyone that cares about…

Hi all! My team has been digging into 6sense reporting more lately and want to understand what happens to the buying stage once an opportunity is opened, progresses and then is won/lost. I thought that once an opportunity is opened it tends to fall out of 6QA but looking at a list of accounts of open opportunities in SI,…

Hi all, 6sense Research had the pleasure of working with Green Hat on a study of the B2B buying process in APAC. Their report is now available, and it’s a must-read! Here are some highlights from what 700+ B2B buyers in APAC had to say: Buyers in APAC work in teams of 12 to 13 internal stakeholders. The average buying…

Hello RevCity, I am looking to test 6sense for awareness campaigns. I am thinking of using Awareness and Target stages and contextual campaigns. The main KPIs are impressions and reach. I would like to know what other folks have tried. What works well and what does not? Thanks in advance. Andrew

Swimlane is hiring for a Sales Development Rep, based in the U.S., to join our dynamic sales development team. In this role, you will be instrumental in driving new business by qualifying inbound marketing leads and actively prospecting for new opportunities through email, phone, and social media outreach. Experience in…

The Manager of Global Digital Advertising works with internal campaigns, field and channel marketing, product marketing and our advertising agency on the development and execution of global brand & demand gen advertising including TV/Video, Digital, Social. In this role, you will own the global paid advertising plans. Your…

Hey all, In our 2024 Account-Based Marketing Benchmark we highlight ten things that teams with ABM programs do differently (or don't) from teams that don't practice ABM. One of those distinctions is that ABM teams use more advanced metrics to measure their success. By 'advanced,' we refer to metrics that adhere to the…

Shout out to @Ami Arad for a great 6th Street Live session! If we missed your question or you thought of something new, please leave your comments below. You can find more resources about Ami's session here. 👏 P.S. We have another Sales webinar that may be of interest! Check out Level Up: ABM's Value to Sales on August…

Here is the link to the Next-Gen Seller certification. Here are links to the Saturday Night Live sketches referenced in the 6th Street Live session about sales adoption. Warnings: Happy Fun Ball Lower your Expectations: Matt Foley, Van Down by the River Certification: Hidden Valley Ranch Frontline sales manager training:…

6sense is a powerful but complex tool - and our BDRs are here to help. We're happy to share our newest RevCity offering - Ask a 6sense BDR anything. Think of it as having your own personal hotline to our BDRs, who know what you're going through and have your back. 👊 Leave your questions and current roadblocks below, and…