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Essential reading for BDR Leaders
I assume every BDR leader knows of Jen Allen-Knuth, formerly of Challenger, co-host of the 30 Minutes to President's Club podcast for almost a year, now out on her own consulting and motivating at SKOs. Three weeks ago, she launched a newsletter, and I've gotta say, I find it essential reading for anyone that cares about…
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What happens to an account buying stage when opportunities are opened, won and/or lost?
Hi all! My team has been digging into 6sense reporting more lately and want to understand what happens to the buying stage once an opportunity is opened, progresses and then is won/lost. I thought that once an opportunity is opened it tends to fall out of 6QA but looking at a list of accounts of open opportunities in SI,…
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Wednesday Wisdom: APAC Buying Journeys - New Report Release (6sense Research & Green Hat)
Hi all, 6sense Research had the pleasure of working with Green Hat on a study of the B2B buying process in APAC. Their report is now available, and it’s a must-read! Here are some highlights from what 700+ B2B buyers in APAC had to say: Buyers in APAC work in teams of 12 to 13 internal stakeholders. The average buying…
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Ideas for Awareness Campaigns B2B
Hello RevCity, I am looking to test 6sense for awareness campaigns. I am thinking of using Awareness and Target stages and contextual campaigns. The main KPIs are impressions and reach. I would like to know what other folks have tried. What works well and what does not? Thanks in advance. Andrew
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Hiring for US-based Sales Development Rep in Cybersecurity
Swimlane is hiring for a Sales Development Rep, based in the U.S., to join our dynamic sales development team. In this role, you will be instrumental in driving new business by qualifying inbound marketing leads and actively prospecting for new opportunities through email, phone, and social media outreach. Experience in…
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Manager, Global Digital Advertising @ SolarWinds
The Manager of Global Digital Advertising works with internal campaigns, field and channel marketing, product marketing and our advertising agency on the development and execution of global brand & demand gen advertising including TV/Video, Digital, Social. In this role, you will own the global paid advertising plans. Your…
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Metric Monday: Advanced Measurement Practices That Set ABM Teams Apart
Hey all, In our 2024 Account-Based Marketing Benchmark we highlight ten things that teams with ABM programs do differently (or don't) from teams that don't practice ABM. One of those distinctions is that ABM teams use more advanced metrics to measure their success. By 'advanced,' we refer to metrics that adhere to the…
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🎥 6th Street Live Recap & Recording - Engaging the Disengaged Seller [8/15/24]
Shout out to @Ami Arad for a great 6th Street Live session! If we missed your question or you thought of something new, please leave your comments below. You can find more resources about Ami's session here. 👏 P.S. We have another Sales webinar that may be of interest! Check out Level Up: ABM's Value to Sales on August…
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Links to SNL clips from 6th Street Live about sales adoption
Here is the link to the Next-Gen Seller certification. Here are links to the Saturday Night Live sketches referenced in the 6th Street Live session about sales adoption. Warnings: Happy Fun Ball Lower your Expectations: Matt Foley, Van Down by the River Certification: Hidden Valley Ranch Frontline sales manager training:…
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Ask a 6sense BDR anything (August 2024)
6sense is a powerful but complex tool - and our BDRs are here to help. We're happy to share our newest RevCity offering - Ask a 6sense BDR anything. Think of it as having your own personal hotline to our BDRs, who know what you're going through and have your back. 👊 Leave your questions and current roadblocks below, and…
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Wednesday Wisdom: Gaining Clarity on B2B Buying Groups - What We've Learned Since This Article
Happy Wednesday Wisdom! Two years ago, the 6sense Research team published one of its first reports on B2B buying groups, Gaining Clarity (Sort of) on B2B Buying Groups. Since then, we’ve surveyed over 4,000 B2B practitioners about the size of the buying groups they work with, either as marketers/sellers or as buyers. What…
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ISO - Global BDR Manager
WatchGuard is actively seeking a Global BDR Manager. The team is currently focused on North America, but currently working on expansion to ANZ and evaluating coverage in Europe in Q4/early 2025. Would love to bring someone on the team that is really passionate about coaching and career growth for our BDRs. Also would love…
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Demand Generation Manager - WatchGuard Technologies
WatchGuard is looking for a Demand Generation leader to step into a critical newly created role to drive the development, execution, and optimization of WatchGuard’s digital marketing strategy. This role will not only develop and drive the demand generation strategy for our global audiences and channels but will also lead…
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Now Hiring Marketing Specialist - Data Analysis + Website Management
Provenir is looking for a highly motivated and data obsessed addition to the digital marketing team! This individual should be well versed in data management and analysis and have experience managing WordPress websites. This person will be the backbone of all marketing metrics and building dashboards to clearly see results…
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Metric Monday: 2024 Update on Marketing-Sourced and Influenced Metrics
Last year, we shared a Metric Monday post about what B2B marketers told us in 2023 regarding their use of marketing-sourced versus marketing-influenced metrics. Marketing-Sourced Metrics: Aims to identify which deals and their associated revenue were first uncovered or engaged through marketing activities.…
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Metric Monday: Evolving Marketing Attribution and Measurement (2023 vs. 2024)
For the past two years, we've asked upwards of 1,000 B2B marketers how their teams' contribution to revenue is measured. The tracking of nearly all measurements are down this year. Traditional legacy measures like MQLs and leads appear to be on the decline in favor of more strategic metrics aligned with our Three…
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Growth Marketing Manager Opening
Rightworks is seeking a dynamic and experienced Growth Marketing Manager to lead our strategic initiatives in driving revenue growth and expanding our market presence. The ideal candidate will have a proven track record in running successful revenue and pipeline campaigns ideally with B2B software companies, with a focus…
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6sense Domains not most accurate Email Domains for specific companies
We've noticed that 6sense Domains are not the most accurate Email Domains for specific companies: These are some of the accounts where 6sense appears to be reporting the website address and not the email domains that we use to match leads to accounts and identify companies for advertising purchases. Please investigate and…
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Looking for some ideas to increase Sales' adoption of 6sense?
It's finally my chance to shine on 6th Street Live next Thursday, August 15th with an engaging session about re-engaging disengaged sellers. I'll be sharing some relatively-easy-to-execute ideas to increase Sales' adoption of 6sense. I've spent most of the last year training 1,000+ sellers, virtually and in-person, so I've…
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Wednesday Wisdom: The 2024 Account-Based Marketing Benchmark (New!)
Hi all, We are thrilled to announce the release of another benchmark report. A few weeks ago, we launched our B2B Buyer Identification Benchmark, followed by the B2B Marketing Attribution and Contribution Benchmark last week. The first report answers: How are revenue teams approaching the market? How do they identify…