-
Stein IAS agency services for 6sense users
Stein IAS is a 6sense strategic partner selected to be at the “teal” level. 6sense is our preferred platform of choice for powering our GTM strategies that combine creative, messaging, content, and media to deliver full funnel buyer journeys and experiences from brand to demand. Our clients benefit from an integrated team,…
-
Stein IAS joins Partner Place: Unified brand to demand experiences powered by 6sense
Hello RevCity! Stein IAS is the leading global brand-to-demand agency. We help build the world’s most demanded B2B brands. We deliver unified brand to demand experiences (BDX) that drive brand strength, demand performance and growth. 6sense is our preferred platform of choice for powering our data-driven GTM strategies…
-
🎥Customer Story Hour ft. Tackle.io - Rev Up Your Sales
Hey, RevHeads! Our April Customer Story Hour featured Tackle.io's @Vanessa Francisco, ABM Campaign Manager, and Jenny Sylvers, Sr. ABM Manager. This interactive session dove deep into how Tackle.io revs up their sales by accelerating adoption and fueling pipeline growth with one coordinated campaign. Here's the recording:…
-
Will you be in Austin for Forrester B2B Summit 2024?
Howdy! We're so excited to gather in Austin May 5 – 8 for Forrester B2B Summit. We’re leading exciting sessions on stage and featuring the latest demos at our booth in the Marketplace. You’ll also be able to find us across the street at Coppertank and Micheladas for Connect and Club6 (IYKYK). Connect is our dedicated…
-
Empower Your Revenue Journey with Our Top Service Partners
Welcome to a World of Opportunities: Unveil the Power of Our Service Partners We're thrilled to spotlight the remarkable capabilities and achievements of our service partners. This space is not a directory; it's a gateway to expanding your knowledge, scaling your strategies, and unlocking the full potential of your…
-
Best Practices for Intent Based Segments
Hi all, posting a question here from one of my customers to bounce it off of the community. They are trying to build out SF reporting to see successes to allow for optimization. Right now, an account can technically qualify for more than one segment so reporting is messy and hard to differentiate which segment has the…
-
Selecting Target Accounts for Sales
It’s been just over a year since we started planning our first “proper” EMEA ABM playbook for our target accounts - the birth of Tap Dancer (see post on Driving Revenue from Target Accounts). As we've just gone through an account refresh, I thought might be interesting to dig in a little to the first part of this process,…
-
Historical 6QA Info/Data
Hello all, Curious to hear from others around tracking Historical 6QA Info/Data within CRM (SFDC)! With the default 6QA customizations, the 6QA data that is tagged as well as pushed to SFDC Accounts holds for the 60-day window and then is refreshed and wiping/nulling out that data. But we are interested in the historically…
-
Wednesday Wisdom: NEW Report Release 🎉 - 2024 B2B Buyer Identification Benchmark
It's a very happy Wednesday Wisdom today because 6sense Research has just released a new benchmark report! This report is all about how teams are identifying buyers and prioritizing their efforts. The benchmark is based on the practices of over 500 B2B professionals and covers: Form-fill rates What's the average? What does…
-
How are you handling multi-source attribution/influence?
It's that time of year where our marketing leader gets inundated with requests for attribution reports. We have several fields that we use for that purpose, but each one reports slightly differently. I'm about to use the L word, but here it goes: We're currently using various fields: original lead source, latest lead…
-
Metric Monday: BDRs Aren't Just Asking for Meetings Anymore
Traditionally, BDRs have centered their efforts around asking prospects for meetings. However, our Buyer Experience Research showed that buyers are highly unlikely to agree to meetings until they have selected a vendor. Instead of pressuring buying team members into premature demos or discovery calls, BDRs and sales…
-
Growth Marketing Specialist role
Join our team as a Growth Marketing Specialist and embark on a journey where no two days are the same. From crafting advertising campaigns to launching website updates to managing events, you'll be at the forefront of shaping our brand's narrative and growing our market presence. As part of the Marketing team, you will…
-
🎥 6 Things Every 6sense Customer Should Know: Omni-Channel Advertising (5 of 6)
Hey, Revheads! @Saima, @Chris Dutton, @Adam Kaiser and @Ernest Owusu have compiled the ultimate cheat sheet for you and your team to be successful in your 6sense journey. Introducing: 6 Things Every 6sense Customer Should Know. Up next is @Adam Kaiser. https://6senseinc.wistia.com/medias/azhht4a6xh
-
6sense segments to target MSSP accounts
Is anyone using 6sense segments to target service providers? I would love to chat about how you build the segments!
-
Experienced ABM and Marketing Analytics professional seeking next opportunity
Hi all, I am an experienced B2B marketing professional with a proven track record of driving data-driven Marketing, Sales, and Brand initiatives. In my recent roles, I have excelled in leading ABM and Marketing Analytics programs, providing valuable insights through comprehensive reporting. My expertise includes a focus on…
-
Why and How to Use Email Validation
In a recent post, I shared why email data providers and email validity platforms are crucial to maintaining the accuracy and effectiveness of email execution channels. Today, I want to discuss why and how we use email validation in our own marketing execution (through both Conversational Email and Marketo). 1. Enhanced…
-
An Introduction to the World of Email Validation
Navigating the Waters of Email Validation: Ensuring Deliverability and Database Integrity Hey there, fellow Email enthusiasts! Today, we're diving into the realm of email validation, a crucial process in maintaining the accuracy and effectiveness of our communication channels. Whether you're a seasoned pro or just dipping…
-
Wednesday Wisdom: The Contracting Phase of the B2B Buying Process (A Report)
Hey all, We blinked and it's Wednesday Wisdom again! 🧠✨ Today, we have another report in our B2B Buyer Experience Research series, all about how the contracting process influences buyer satisfaction. Our research showed that B2B buyers often view the contracting phase as an important determinant for future purchases from…
-
March 2024 Product Release Updates
Hi RevHeads! We’ve got some exciting new product updates from this month’s release. Please check out all the latest below: Rev AI for Marketing Platform Services Automated Email Notifications for Daily Synchronization Delays Primary Admins will now receive an automated email notification when there's a delay in daily data…
-
Welcome to the Conversational Email Neighborhood!
Introducing the Conversational Email Neighborhood, featuring categories specifically for getting started with your programs, managing them, and making them successful long term! What to Expect: Best Practices Tips and Tricks Playbooks More on how 6sense uses CE Expert support from SMEs Join us and let's grow together! 🚀