In today’s zero-click world, traditional digital advertising playbooks fall short. B2B marketers need campaigns that capture attention across channels and tie directly to account engagement and revenue outcomes. The key to success is a strategy that blends ABX principles with smart channel choices and relentless optimization.
In this session, ROI·DNA’s Brian DeHaan and Liz McComas will share their tactical approach to building and optimizing digital advertising programs that cut through the noise and drive measurable impact. They’ll walk through how to develop advertising strategies that are anchored in ABX, translate business objectives into the right channel mix, and apply continuous optimization to maximize return.
Expect a behind-the-scenes look at how to:
- Build a digital advertising strategy that connects to pipeline and revenue goals
- Weave ABX principles into media planning and targeting across paid and owned channels
- Determine the right channel mix and adapt it to the “zero-click” environment
- Optimize campaigns to improve efficiency and performance over time
Tap into the blueprint ROI·DNA uses with leading B2B brands to drive serious results and turn digital advertising into measurable pipeline and revenue.