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New Marketing Opportunity - Director of Marketing Analytics, Operations & Optimization
We’re seeking a Director of Analytics, Operations and Optimization, responsible for leading our data-driven understanding of our business, customers, segments, channels, and campaigns, and leading smooth-running marketing operations and continuous optimization! For more details and application, please visit the link below.
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3 Things to Check out before Campaign Launch
There are a few key steps to take before you launch first campaign. Let’s discuss them below! Setup your Teams: This is where you need to define your CE team and your Sales Team. Sales Team are the users who will be looped into the qualified conversations with a lead/contact. CE Team (Under Manage Team) are going to be the…
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TLDR on CE for Sales Reps
Are you an AE or BDR that has been told your marketing team is going to be using AI to generate leads for you? If you've been sent a long email or slack message about 6sense Conversational Email and just thought.... “Too Long Didn’t Read” then this article is for you! What does having Conversational Email mean for ME?…
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Marketing Operations Manager
Hey all, Dynamic Lifecycle Innovations is seeking an on-site Marketing Operations Manager in Onalaka, WI. Please see description below and apply at this link. At Dynamic Lifecycle Innovations, our mission is to protect the planet with innovative sustainability efforts, and empower our team members to be the best they can…
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Metric Monday: Timing in B2B Buying – Winning vs. Losing Vendor Contact Points
If you've come across any part of 6sense Research's B2B Buying Journey Research, you've likely encountered the stats: B2B buyers are 70% through their buying process by the time they engage sellers directly, and, when they do engage, they do it at a time of their choosing, reaching out first to the vendor that…
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6sense segments with Google Ads
Hello! I am currently testing 6sense segments in Google Ads, and I do not see the scale I hoped for, considering that the match rate was over 90% and the audience size is very healthy. Is anyone else testing this feature, and do you mind sharing where you are seeing success?
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🎥 January 2024 Customer Town Hall: Important Updates on ABM, SI, and Mutiny Partner Spotlight
Thank you to everyone who turned out for the January Customer Town Hall today! We had a great session featuring some T Swift jams as well as: ⏰ Can’t miss updates on Breakthrough (today is your last chance for the lowest price!), a brand new Ads Certification (launching Feb 1st), and our upcoming User Groups launch (mark…
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BDR Appreciation Week Awards Closing SOON!
ICYMI: BDR Appreciation Week is happening THIS month — February 26th - March 1st! One of the best ways we highlight these superstars is with our BDR Appreciation Week Awards. These awards recognize BDRs who excel in specific areas of their job … and we want YOU to nominate key members of your team for these awards! Our…
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🎥 Customer Story Hour ft. Harri - Leveraging Conversational Email
The first Customer Story Hour of FY25 featured Harri's Christine Rochelle, Director of Demand Gen and Content Marketing, and Sarah Higgins, Global VP of Field and Marketing Ops. This lively session featured conversations around: Setting up Conversational Email Using AI in email marketing and upsell campaigns Optimizing…
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How to Log In to 6sense Academy
Follow these steps to log into 6sense Academy. Step 1: Visit learn.6sense.com. Step 2: In the prompted box, enter your organization name. For example, if your organization name is Dunder Mifflin, type dundermifflin in the box and click Continue. NOTE: The organization name is the one that also appears on the link that is…
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Competitive Takeout Strategies for Fintech Brands
Hey Team, I have a client who has asked to remain anonymous who has this question, "How are other fintech companies are implementing Competitive Takeout and Renewal strategies with 6sense?" Would love to see any recommendations!😀
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Updates to G2 Segment Filters in 6sense ABM Platform
Hey RevHeads! We’re pleased to announce an exciting new update on G2 Segment Filters: 6sense will sunset the following filter: “G2 Comparison, Alternatives, Ad Pageviews” Filter will be renamed to: “G2 Comparison, Alternatives, Ad Pageviews (Legacy)” Once user creates a new segment, legacy filter will no longer be…
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Wednesday Wisdom: NEW Marketer Compensation Report - Your Guide to Compensation Trends
Hey all, Our 2023 Compensation Report for B2B Marketing Roles is now live💸! We surveyed over 650 marketers from a variety of industries, marketing disciplines, and organizational levels - from individual contributors to CMOs - and asked them how much they are being paid. Marketers shared their base salary, average annual…
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Marketing Operations & Analytics (Manager/Director) - Denver
6sense champion and advocate @Meredith Hewinson is looking for her next opportunity to build and optimize processes, technology, and analytics infrastructure. She specializes in creating functional, scaleable tech stacks, focused on data-in and data-out, to give marketing teams actionable insights. Meredith was most…
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How BioCatch Uses ABX with 6sense to Target the World’s Largest Banks
BioCatch, a world-renowned leader in financial crime prevention powered by behavior biometric intelligence, ran a 6sense campaign targeting 553 of the world’s largest banks, resulting in a 63% increase in accounts in the active engagement stage. Jonathan Daly, BioCatch's CMO, says: “What fascinates me as a communication…
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Metric Monday: Exploring Buying Cycle Length in Manufacturing
Happy Metric Monday! Who has had the chance to dive into our latest report from our Buyer Experience Research, "Why Some Buying Journeys Are Longer Than Others"? It's filled with data on how B2B buying cycle lengths vary based on factors such as the type of solution being purchased, the cost of the purchase, the number of…
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6sense Segments 101 — Resource Roundup
Segments are the foundation of the 6sense platform. The more you build, the more targeted your campaigns will be, allowing you to get maximum value from 6sense. Here, we’ve rounded up key resources on segments that cover everything including why they’re so important, how to build them, and ways you can take action on them.…
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Green thumbs up icon on Persona Map?
Hi team — I had one of my sellers ask what the green thumbs icon up next to a contact in their persona map meant. I can't replicate it on my end and do not see a thumbs up next to that persona. Any idea what this is? Thank you!
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Wednesday Wisdom:NEW Report Release from Our Buyer Experience Research-Unpacking Buying Cycle Length
It's a very happy Wednesday Wisdom because 6sense Research just released a new report informed from our Buyer Experience research! In this report, we focus on all things related to buying cycle length. The saying "Time is money" holds its weight - longer buying cycles directly postpone revenue realization for provider…
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🎥 [6sense for 6sense] How we run digital campaigns
Hi, Kyle Dugan here from the 6sense marketing team. In this video I walk you through how I use 6sense to drive our own advertising campaigns on 6sense and LinkedIn. I also discuss how to view segment traffic in Google Analytics and some of the ways we measure success.