Google, LinkedIn, Meta...how will I ever choose??

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Courtney Smith
Courtney Smith Posts: 26 6senser
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Haven't you heard the good news Rev Heads?! As of Feb. 20th, our segment sync products - 6sense Segments for LinkedIn, Meta, and Google - have merged into one unified product: 6sense Segments for Search and Social. This means you can now use your 10 syncs across any channel of your choice, giving you more flexibility and control of your segment syncs.

Important note: A segment sync is defined as a unique segment being actively synced to a unique channel. For example, syncing the same segment to Google, LinkedIn, and Meta will consume three counts. However, syncing one segment to two different ad accounts on Meta, will consume only one count.

We also introduced a beautiful new Segment Sync Management page, which will allow you to easily manage all your syncs across all ad accounts and channels in one place.

Segment Sync.png

With the new update, there will be an in-product restriction if you try to sync additional segments beyond your contracted limit. But don’t worry, you’ll have until June 1, 2024, to review your existing segment syncs and make any necessary adjustments. 

Additionally, some clients may need to sign Google's latest privacy policy before accessing this feature. Reach out to your CSM, if you are having issues.

Check out our support articles for more information: Segment Sync Management and FAQs.

Happy segment syncing!

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