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Any best practices on integrating video content into 6sense campaigns?

My company is working on developing video content for our existing intent marketing campaigns. I was hoping to share a few examples of great B2B content to help my Creative team. We plan to develop more explainer videos for Consideration accounts and host it on our website to capture that 6sense web activity. Does anyone have any successful examples that you all can share? What are the best practices you all have integrated in your video content approach?

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