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Metric Monday: Exploring Buying Cycle Length in Manufacturing
Happy Metric Monday! Who has had the chance to dive into our latest report from our Buyer Experience Research, "Why Some Buying Journeys Are Longer Than Others"? It's filled with data on how B2B buying cycle lengths vary based on factors such as the type of solution being purchased, the cost of the purchase, the number of…
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6sense Segments 101 — Resource Roundup
Segments are the foundation of the 6sense platform. The more you build, the more targeted your campaigns will be, allowing you to get maximum value from 6sense. Here, we’ve rounded up key resources on segments that cover everything including why they’re so important, how to build them, and ways you can take action on them.…
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Green thumbs up icon on Persona Map?
Hi team — I had one of my sellers ask what the green thumbs icon up next to a contact in their persona map meant. I can't replicate it on my end and do not see a thumbs up next to that persona. Any idea what this is? Thank you!
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Wednesday Wisdom:NEW Report Release from Our Buyer Experience Research-Unpacking Buying Cycle Length
It's a very happy Wednesday Wisdom because 6sense Research just released a new report informed from our Buyer Experience research! In this report, we focus on all things related to buying cycle length. The saying "Time is money" holds its weight - longer buying cycles directly postpone revenue realization for provider…
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🎥 [6sense for 6sense] How we run digital campaigns
Hi, Kyle Dugan here from the 6sense marketing team. In this video I walk you through how I use 6sense to drive our own advertising campaigns on 6sense and LinkedIn. I also discuss how to view segment traffic in Google Analytics and some of the ways we measure success.
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Senior Digital Media Planner at Stein IAS, B2B
We are seeking a Senior Digital Media Planner to join our award-winning B2B marketing agency. Based in our Cheshire office, you will engage directly with EMEA clients to define and implement digital marketing strategies and plans. This role requires strategic thinking, experience with platforms like LinkedIn and 6sense,…
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How to "Stamp" your 6QA value on your Opportunities!
Hello!! Chris Dutton with 6sense, we often get asked "How do we do that" If you're using SFDC as your CRM, I want to share the step by step instructions on how you can start to populate your 6QA value and 6s Buying Stage on our opportunities upon creation. In one of my previous post, I talk about the benefit of the "why"…
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Segments for long-term success tracking
Hello! We are just starting to use our first two models, and I am looking to create some reporting segments to track our success with the platform. As you all know, you have to have the segment created to see the past performance, so I want to make sure we set up segments that, in a few months/years, we will want to see…
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Segment Performance Report
Working with a client who is trying to figure out what timeframe to analyze in the 6sense Segment Performance Report to show impact on accelerating existing open opportunities. The display campaign is running from 8/12/23 until EOY. Do we compare to the same timeframe prior? Their sales cycle can be over a year. Trying to…
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Healthcare Clinic segments
Hi All, Curious if there are any other med tech/med device/bio tech 👩⚕️ users out there that have found good ways to create 6sense segments based on provider types and care setting. The NAICS codes were too broad (e.g. NAICS code "6211 - Office of Physicians") we need further segmentation based on practice type and care…
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Metric Monday: How many competitors are you up against?
Sellers, do you know how many competitors you're up against? Detailed in our 2023 Buyer Experience Report, we surveyed nearly 1,000 B2B buyers and found that they typically shortlist an average of 4 providers during their decision-making process (*but, if you caught our post last week you'll know they largely make their…
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Segment Naming Convention Recommendations
Hey! It’s Lauren Skinner-Johnson from 6sense. Are you stuck trying to start your segment naming convention strategy? I’ve been there!! I’m here to share some ideas to get you going… Why have a naming convention in the first place? A naming convention strategy will help you manage, maintain and organize segments in your…
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Panel discussion on segment based web personalization, featuring Latané
Howdy RevHeads, Wanted to share this in here for anyone who is thinking about, or already is personalizing their site's content based on 6sense segments. Latané will be joined by Jennifer Griffin Smith, the CMO at Acquia, and Jeff Calderone, the CEO of Elevated Third to dig into what role personalization should be playing…
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Looking for a VP of Demand Gen who's ready to next-level our GTM strategy!
Our team is looking for our next Marketing Leadership All Star who can take a great group of talented marketers and bring some next-level demand gen ideas and strategy to the table. Why should YOU care? <-- It's what you should be asking :) Consider it your chance to work with amazing ppl (if you dont work w/amazing ppl…
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📚Deepwatch's Success with 6sense in Partnering with AWS
Leading cybersecurity company, Deepwatch, built a partner strategy with Amazon Web Services (AWS) from the ground up. With the help of 6sense, Deepwatch's AWS alliance has resulted in: From 0 to $8 million in AWS-originated pipeline in one quarter 300% increase in account mapping sessions Partner of the Year nomination…
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BDR Appreciation Week 2024 Registration is LIVE!
Big news — BDR Appreciation Week registration is now live! What is BDR Appreciation Week, you might ask? It’s a week to do just that – show love and appreciation to BDRs (and their amazing leaders) who otherwise may not get a lot of credit. To all BDRs and BDR Leaders: we’re excited for YOU and your team to participate!…
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VP Marketing - Burlington MA
Killer opportunity to work for an incredible CMO and longtime 6sense customer Veracode. They are looking for an inspiring and hands on leader who’s got chops in building successful account based integrated programs, driving change by working across revenue teams, and with a deep appreciation for growing people, improving…
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BDRs, Join Our Survey for BDR Appreciation Week 2024! $10 Uber Eats Credit Included
Hey BDRs, As we ramp up toward 2024’s BDR Appreciation Week, we'd love to hear from you about how being a BDR/SDR is going. We've collected a ton of data from you all over the past two years, allowing us to write the 2022 and 2023 State of the BDR Report with insights into how we can make the role better for you all. We'll…
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Metric Monday: How much influence do sellers have on the purchase requirements of B2B buyers?
Hey all, Its been a couple weeks since we've had a Metric Monday due to the holidays. But we're back and today's metric is 🔥 As sellers, how much influence do we have on the purchase requirements of B2B buyers? Discussed in our 2023 Buyer Experience Report, a striking 78% of buyers revealed they've completely or largely…
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Wednesday Wisdom: What Dogs Can Teach Us About Buying Group Data (An Article)
Happy Wednesday (Wisdom 😉)! Today we are highlighting a blog written by 6sense Research's very own @Kerry. What Dogs Can Teach Us About Buying Group Data provides an excellent analogy and explanation of the limitations that result when we rely on form-fill leads. Just as dogs might sense things we as humans cannot, modern…