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Is there a digital copy of the book, No Forms. No Spam. No Cold Calls.?
Unfortunately, there isn't a free, digital version of No Forms. No Spam. No Cold Calls., but there is a Kindle version available from Amazon that can be purchased. To get your own, free copy of the physical book, visit this page and fill out the form (yes, we realize it's weird to fill out a form to get a book that starts…
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Wednesday Wisdom: New Report Release from Our Buyer Experience Research - Exploring the Dark Funnel
Happy Wednesday Wisdom 🧠✨ A new report from our Buyer Experience Research series has just been released! From the previous reports in this series, we know very well that the buyer is in control. When evaluating B2B investments, they spend 70% of their time doing as much research as they can before having direct…
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Tracy Blake - MOPs Director - SF Bay Area (Splunk, Cisco, SunPower)
Greetings, 6sense Community, Allow me to extend a swift call to action to those seeking an exceptional Data Strategy leader! 6Sense partner & friend Tracy Blake is an accomplished professional seeking opportunities to further enhance her expertise in data strategy. With a rich background in marketing operations and data…
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Good news, the cookie-free future for advertising is already here
Over the past few weeks, my news and social feeds have been filled with speculations and various POVs about Google finally taking steps to phase out third-party cookies in Chrome, initially set to impact 1% of its browser's users with a full phaseout planned for the second half of 2024. Whether or not you believe Google…
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Uncover Customers similar to a Prospective Account with 6sense - PG Tuesdays
When researching a prospective account, are you finding similar companies that bought and are now your customers? You should be! Check out how 6sense's @Harry Monkhouse narrows down their search for similar accounts using 6sense SI Discovery. Every Tuesday we'll feature a short tip or trick to give a boost to the…
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New Marketing Opportunity - Director of Marketing Analytics, Operations & Optimization
We’re seeking a Director of Analytics, Operations and Optimization, responsible for leading our data-driven understanding of our business, customers, segments, channels, and campaigns, and leading smooth-running marketing operations and continuous optimization! For more details and application, please visit the link below.
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3 Things to Check out before Campaign Launch
There are a few key steps to take before you launch first campaign. Let’s discuss them below! Setup your Teams: This is where you need to define your CE team and your Sales Team. Sales Team are the users who will be looped into the qualified conversations with a lead/contact. CE Team (Under Manage Team) are going to be the…
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TLDR on CE for Sales Reps
Are you an AE or BDR that has been told your marketing team is going to be using AI to generate leads for you? If you've been sent a long email or slack message about 6sense Conversational Email and just thought.... “Too Long Didn’t Read” then this article is for you! What does having Conversational Email mean for ME?…
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Marketing Operations Manager
Hey all, Dynamic Lifecycle Innovations is seeking an on-site Marketing Operations Manager in Onalaka, WI. Please see description below and apply at this link. At Dynamic Lifecycle Innovations, our mission is to protect the planet with innovative sustainability efforts, and empower our team members to be the best they can…
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Metric Monday: Timing in B2B Buying – Winning vs. Losing Vendor Contact Points
If you've come across any part of 6sense Research's B2B Buying Journey Research, you've likely encountered the stats: B2B buyers are 70% through their buying process by the time they engage sellers directly, and, when they do engage, they do it at a time of their choosing, reaching out first to the vendor that…
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6sense segments with Google Ads
Hello! I am currently testing 6sense segments in Google Ads, and I do not see the scale I hoped for, considering that the match rate was over 90% and the audience size is very healthy. Is anyone else testing this feature, and do you mind sharing where you are seeing success?
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🎥 January 2024 Customer Town Hall: Important Updates on ABM, SI, and Mutiny Partner Spotlight
Thank you to everyone who turned out for the January Customer Town Hall today! We had a great session featuring some T Swift jams as well as: ⏰ Can’t miss updates on Breakthrough (today is your last chance for the lowest price!), a brand new Ads Certification (launching Feb 1st), and our upcoming User Groups launch (mark…
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BDR Appreciation Week Awards Closing SOON!
ICYMI: BDR Appreciation Week is happening THIS month — February 26th - March 1st! One of the best ways we highlight these superstars is with our BDR Appreciation Week Awards. These awards recognize BDRs who excel in specific areas of their job … and we want YOU to nominate key members of your team for these awards! Our…
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🎥 Customer Story Hour ft. Harri - Leveraging Conversational Email
The first Customer Story Hour of FY25 featured Harri's Christine Rochelle, Director of Demand Gen and Content Marketing, and Sarah Higgins, Global VP of Field and Marketing Ops. This lively session featured conversations around: Setting up Conversational Email Using AI in email marketing and upsell campaigns Optimizing…
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How to Log In to 6sense Academy
Follow these steps to log into 6sense Academy. Step 1: Visit learn.6sense.com. Step 2: In the prompted box, enter your organization name. For example, if your organization name is Dunder Mifflin, type dundermifflin in the box and click Continue. NOTE: The organization name is the one that also appears on the link that is…
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Competitive Takeout Strategies for Fintech Brands
Hey Team, I have a client who has asked to remain anonymous who has this question, "How are other fintech companies are implementing Competitive Takeout and Renewal strategies with 6sense?" Would love to see any recommendations!😀
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Updates to G2 Segment Filters in 6sense ABM Platform
Hey RevHeads! We’re pleased to announce an exciting new update on G2 Segment Filters: 6sense will sunset the following filter: “G2 Comparison, Alternatives, Ad Pageviews” Filter will be renamed to: “G2 Comparison, Alternatives, Ad Pageviews (Legacy)” Once user creates a new segment, legacy filter will no longer be…
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Wednesday Wisdom: NEW Marketer Compensation Report - Your Guide to Compensation Trends
Hey all, Our 2023 Compensation Report for B2B Marketing Roles is now live💸! We surveyed over 650 marketers from a variety of industries, marketing disciplines, and organizational levels - from individual contributors to CMOs - and asked them how much they are being paid. Marketers shared their base salary, average annual…
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Marketing Operations & Analytics (Manager/Director) - Denver
6sense champion and advocate @Meredith Hewinson is looking for her next opportunity to build and optimize processes, technology, and analytics infrastructure. She specializes in creating functional, scaleable tech stacks, focused on data-in and data-out, to give marketing teams actionable insights. Meredith was most…
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How BioCatch Uses ABX with 6sense to Target the World’s Largest Banks
BioCatch, a world-renowned leader in financial crime prevention powered by behavior biometric intelligence, ran a 6sense campaign targeting 553 of the world’s largest banks, resulting in a 63% increase in accounts in the active engagement stage. Jonathan Daly, BioCatch's CMO, says: “What fascinates me as a communication…