Recent Discussions

Hi all, If you follow our Research Road you are most likely familiar with our 2023 Buyer Experience Report which found that buyers choose a winner before talking to sellers, among many other headlines! As mentioned in an earlier post, we are doing the research again this year. And, we would love for you to participate! Not…

Waterfall models are structured frameworks that track a company’s relationship status with prospects. These models provide organizations with a systematic approach to track and manage the progression of selling opportunities toward close. Waterfall models vary in the definition of stages and in where they initially begin…

It's our favorite week of the year — BDR Appreciation Week! For an entire week, we put BDRs front and center to celebrate their invaluable contributions to their revenue teams — and to help prep them for the next stage of their careers. Although our 2024 event has concluded, we have so many resources available for you and…

Join us for the second 6sense RevCity London User Group event on Thursday, 12 September, 2024, at 4:30 pm! 📅 Hosted by Gilroy at The Hoxton Hotel, Holborn, 199-206 High Holborn, London WC1V 7BD, this 90-minute session promises valuable insights and networking opportunities. Event Highlights:🍹 Drinks Reception: 4:30 - 5:00…

Overview LinkedIn uses a technique called ‘Fuzzy Matching’ which is the ability to compare two pieces of data that are not identical but have some degree of similarity. That means when LinkedIn is best trying to match a company to a search query it sometimes is not completely accurate, and typically tends to favor larger…

Hi RevHeads! We’ve got some exciting new product updates from this month’s release. Please check out all the latest below: Revenue AI for Marketing Updates Platform Enhancements: NEW In-Product Help Experience (Also available in Sales Intelligence) This new feature provides an AI in-app help experience to navigate daily…

If it's the first time you've heard about me or predictive models, risking ~650€ were already worth it. Let me tell you the tale of a simple RevOps champ with a simple desire, to find a better way to make pipe predictions. The Quest for the Perfect Prediction At the begining of Q2 I had a mission - prove that it was…

In this video, I share how you can filter the Recent Activities tab to get a high-level overview of all the activities happening in your territory. This is an efficient way of actioning off of the various intent signals 6sense is picking up.

In this video, I share how you can leverage the people tab to build strong call lists and prospect into those people that are performing high-intent activities.

In this video, I share how you can use the filters within the Discovery tab to find accounts that are currently using your competitors. This is helpful for running competitive takeout campaigns and being more strategic with your prospecting efforts.

How do you track and measure sales engagement activity in your segment reporting? We're looking to reduce waste in our system, and today, we're currently tracking 6QAs engaged with sales on a monthly basis. Basically, given the accounts that 6QA'd in the given month, what % were engaged with by sales? We're tracking up…

Hi all, Last week we announced the publication of our 2024 Account-Based Marketing Benchmark. This benchmark combines data from two of our recent studies to provide an overview of how 1,332 B2B marketers are approaching a number of critical activities — from identifying and targeting potential buyers to measuring and…

If you've been around these parts long enough, at some point you've probably heard some 6sensor use the phrase "No 6QA left behind." It originated several years ago when we realized even we weren't working all of our 6QAs. We dug into the reasons why and began an initiative inspired by the "No Child Left Behind" law that…

6sense is introducing a new first-party cookie to enhance user tracking for 6sense Ad Campaigns. The Cookie name is _6si_cid which you will now see on your website, loaded as a part of WebTag JS. This cookie is a unique identifier for the visitor's session on the website and is used to track the account activity on your…

It's probably going to have to! Apologies for posting this in the late afternoon before a four-day weekend, but it is the 3rd of the month which means everyone's Model metrics refreshed. More than that, though, the visual of the Model metrics report has changed as well. The report essentially shares the same information,…

Our July Customer Story Hour recording is now available! This month featured Jojo Du, a marketing manager at West Monroe. Jojo dove deep into her team’s various Conversational Email use cases. The conversation covered: Challenges before 6sense Implementing 6sense Conversational Email and building AI personas Streamlining…

Hi everyone, Last week, we announced the publication of our 2024 B2B Marketing Attribution and Contribution Benchmark. We surveyed over 700 B2B marketers to ask them how their organizations asses their contribution to revenue production. Here are ten takeaways from the report: Account-Based Marketing is still on the rise,…

I wanted to share this thoughtful piece put together by Robin Izsak-Tseng, former VP of Revenue Marketing at G2, who tried out AI Email and saw great success. Hoping some of our new customers can take a few tips from this! The "TLDR" on the main reasons it worked: 1. Guardrails: They started with 3 clear (and very…

At SmartBear, we deliver the complete visibility developers need to make each release better than the last. Our award-winning and industry favorite tools TestComplete, Swagger, Cucumber, ReadyAPI, Zephyr are trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including…

Hi all, We're really excited to announce that we've just released 6sense Research's 2024 B2B Marketing Attribution and Contribution Benchmark Report. It's our second year doing this research and there are both some important differences and similarities to last year. You can’t manage what you don’t measure. And,…