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[API Security Migration] Process to be deprecated on 28th March, 2024
On March 28, 6sense will be migrating all partners and customers using server-side Company Identification API and/or Segments API (partner only) from an API token allowlist to an IP allowlist solution. This straightforward change will further strengthen overall security and scalability and make it easy for partners (and…
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[6sense for 6sense] Process & SLAs
Hi, Saima Rashid here, from the Revenue Analytics team 👋 As someone who’s lived in the Analytics and Ops world forever – there are a few things that warm my heart and those of my Ops peers. We love a good process, we love to automate wherever possible, and we love to have the data inform everything we do. Let’s be honest,…
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Wednesday Wisdom: Some Buying Cycles Are Longer Than Others (and much longer than they need to be)
As this image attests, bigger deals have longer buying cycles. The thing is, we mostly want bigger deals, so as we try to make deals bigger we also extend decision timing. But, as it turns out, deal size is NOT the biggest driver of cycle length. Want to know what is? It is fascinating and will surprise you. It's also…
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6sense and Bizible
Does anyone have any information regarding Marketo Measure (Bizible) and 6sense integrating? We use both tools but are having some issues with getting our 6sense data populated in Marketo Measure. Not sure if a sync exist or a tracking code of some sort. Would love to hear any insight anyone can offer!😁
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Creating and executing an account hypothesis - PG Tuesday Tactic
How do you start to plan an account strategy or make sure you're prepared for a meeting? Are you asking the right questions of yourself and your sales intelligence to get the account details you need to sell successfully? Today @Harry Monkhouse takes us through his process of creating an account hypothesis - and shows how…
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AE vs. SDR Usage of 6sense
We have recently refreshed our 6sense instance with a massive model and keyword refresh. We are now ready to roll out refresher training to our AEs and SDRs. I have a few questions for anyone with experience training these teams! How do you set clear expectations for how AEs vs. SDRs use 6sense? Each of our SDRs supports…
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BDR Appreciation Week 2024 Recap
What. A. Week! We’re still buzzing with the energy from last week’s BDR Appreciation Week celebration! It was truly filled with fun, appreciation, and recognition for all the hard work BDRs do each and every day. Some of the week’s key highlights included: The launch of a new sales certification Four live Q&As with over…
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Keywords no longer researched - Segment Filter
Hey Rev Heads! I hope this makes sense, but is there a best practice for building segment filters around intent keywords that are no longer being searched? We want to find Accounts that previously considered our solution but decided to go with a competitor.
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Salesforce Field Length for Segment Names
Hi all! Does anyone have advice on how we can create a field greater than 255 characters within Salesforce to push segment names into? Is it possible? I'm working on a segment name generator for concise naming of segments for that field, but it would be great if we can open that field size up.
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Video Walkthrough of the Sales Intelligence Dashboard
There are so many fantastic ways to customize your 6sense Sales Intelligence dashboard that I created this 7.5 minute video to share them all with you. By the end of this you'll have a streamlined configuration that matches your own prospecting needs. Here's what I cover: Learn how to configure your 6sense dashboard…
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Monthly reporting difficulties
I’m downloading performance trend reports for all segments with spend in February so that I can see impressions per account and I have a few questions. Is it possible to select more than one segment in the dropdown at a time or do I need to download each report individually to see impressions per account? When pulling…
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Your Model metrics report refreshed on Sunday
I was so busy recovering from the launch of the brand new Sales Certification last week that I forgot my monthly reminder that your Model metrics report refreshed on Sunday (the 3rd of the month, as it refreshes on the 3rd of every month). If you are not sure why, see my post entitled: Why you should share your Model…
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Ad Creative Review to Boost ROI (January 2024)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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BDR APPRECIATION WEEK 2024 IS HERE! 🥳️
No more countdowns or suspense … BDR APPRECIATION WEEK IS HERE! We are so excited to put BDRs in the spotlight all. week. long. Because yes, they deserve it. ICYMI: we have a jam-packed week full of fun, recognition, and tons of educational experiences to develop BDRs' professional prowess. We've crammed a whole lotta love…
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Ad Audit Failed: "Creative Failed to Render"
I've come across a new (to me) error. I've launched several campaigns with a variety of ads I uploaded yesterday, and they all came back with this error. I can't seem to find any documentation on that specific line. Has anyone here run across it? If so, how did you fix it? The email mentions resubmitting the ads, but I…
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Metric Monday: Why we care about BDR's feelings.
We've talked before about our BDR Support Index. It's a measure made up from 4 items in our BDR survey. The questions measure: 1. Do I know what's expected of me? 2. Do I believe I can do what's expected of me? 3. Does leadership think my role matters to the business? 4. Do I think my role will help me get where I want to…
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🎥 6 Things Every 6sense Customer Should Know: ICP & GTM Segments (1 of 6)
Hey, Revheads! @Saima, @Chris Dutton, @Adam Kaiser and @Ernest Owusu have compiled the ultimate cheat sheet for you and your team to be successful in your 6sense journey. Introducing: 6 Things Every 6sense Customer Should Know. Up first is @Saima talking about being more focused with ICP & GTM segments.…
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How to unlock an email or phone number in 6sense
Hey there, Revheads! 👋 I’ve got some handy tips to share on how to unlock contact details in the 6sense Sales Intelligence application. It’s super easy and here’s how you do it: Find the Person: Navigate to anyone’s people details page or quick view. Unlock Details: Look for the ‘Unlock’ button and give it a click. If you…
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Introduction to Sales Intelligence
Welcome Sales Revheads! Are you an AE or BDR that has just gotten a 6sense Revenue AI for Sales license and are wondering where everything is and what everything means? If you're looking for details of what you can find, where, inside your new tool, this article is for you. If you're looking for how to best use Sales…
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Google, LinkedIn, Meta...how will I ever choose??
Haven't you heard the good news Rev Heads?! As of Feb. 20th, our segment sync products - 6sense Segments for LinkedIn, Meta, and Google - have merged into one unified product: 6sense Segments for Search and Social. This means you can now use your 10 syncs across any channel of your choice, giving you more flexibility and…