Hiring: Content Marketing Specialist

Lisa Sharapata
Lisa Sharapata Posts: 2 ✭✭✭

The Arbinger Institute is a fast-growing leadership development and culture transformation organization. The Content Marketing Specialist’s primary responsibility is to develop compelling content that enhances brand visibility, boosts conversion rates, and engages prospective buyers across the entire sales funnel. This role will strategically craft content to support Arbinger's thought leadership, demand generation, and ABM initiatives. You will produce diverse content formats, including blogs, whitepapers, video scripts, marketing emails, and web and ad copy, tailored for a professional audience. Successful collaboration with stakeholders from various departments is essential to ensure the creation of impactful content. This role is a blend of storytelling, out-of-the-box thinking, and staying abreast of content trends. Your ability to integrate Google algorithm updates, specifically SEO, into the work will be pivotal for achieving optimal online visibility and performance.