🎥 The Hard Facts About Intent Data: Webinar Recap & Recording

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Victoria Squire
Victoria Squire Posts: 15 6senser
edited April 2024 in All Discussions

Hey y'all,

Two weeks ago @Kerry hosted an expert roundtable with speakers from Bombora, G2, and @KristaB from Ivanti!

This webinar session covered:

  • What intent data is and what it isn’t
  • What intent data reveals and how it benefits your entire revenue organization
  • How to combine intent data with predictive AI to pinpoint exactly where buyers are in their journey
  • How Ivanti uses 6sense and intent data to drive success

Here's the recording:

https://6senseinc.wistia.com/medias/rovmhqc22q

Timestamps:  

2:00 - Kerry Cunningham, Head of Research at 6sense, explains why you must use intent data (properly) to succeed.

7:46 - Rachel Gianfredi, Principal Product Marketer, Partnerships & Integrations at G2, elaborates on the role of reviews in the buying process, highlighting how combined data can help marketers identify and engage potential customers effectively. 

16:45 - Hsiaolei Miller, SVP of Insights and Customer Success at Bombora, stresses the challenge B2B marketers face in making sense of the various interactions that occur during the buying process. She recommends that marketers move away from a traditional linear funnel approach and shares a "multidimensional" strategic approach.  

27:39 - Krista Becker, Director of Global Digital Marketing (Paid Media) at Ivanti, explains the importance of capturing crucial buying signals and reaching the right accounts at the right time. She presents a real-life example from Ivanti, focusing on customer retention and spotting potential churn signals.  

42:48 - Q&A

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