Recent Discussions

The Dialpad Marketing team is looking to fill two roles that are critical to our continued growth and success. Dialpad is the leading Ai-Powered Customer Intelligence Platform with more than 30,000 customers driving impact across their organizations with real-time Ai insights. With initial funding and leadership from…

About the Company: Plus Company is a 21st-century alliance of best-in-class creative brands, representing a new model for interagency teamwork. With over 25 agencies that deliver creativity fueled by an innate understanding of culture, technology, and data. Plus Company's work adds tangible value to the human experience…

Hey there, I have a quick question. I am looking to gain a 6sense certification this year as part of one of my goals. That being said, I am wondering what is the best certification, that 6sense offers, for a Marketing Analytics professional. I saw the next gen marketer one but wasn't sure if that was the best one. On top…

Hello 6Sense Community, How is everyone feeling about targeting with cookie depreciation getting closer and closer? What are some workarounds or strategies you're discussing? I'm still unclear on how this will impact intent or purchase stage when setting up audiences in 6Sense.

Hey everyone! A few of you have reached out with issues getting your 6Sense company details data into GA4 as user properties. I'm happy to help. I wanted to take this out of the official 6Sense post on the Google Analytics implementation to avoid crowding the thread. Please feel free to reach out here, post your…

In the world of ABM, there are a variety of ways to ensure you engage accounts at the right time. What we'll discuss in this article is Stage Based Campaigns - this is one of my favorite topics to discuss with my customers as a CSM and is a strategy to ensure you maximize engagement in a repeatable way. Stage Based…

I'm looking for a stellar Sr. Marketing Operations Manager to join my team at Reputation and take charge of optimizing our marketing efforts for maximum impact. We're seeking a strategic thinker with an expertise in marketing automation platforms (Hubspot) and a proven record in techstack management (including 6sense, of…

If you've read @Latane's book No Forms. No Spam. No Cold Calls. you're probably familiar with the concept of the five-step process for creating the most effective account-based marketing campaigns. Step 1: Select the best accounts Step 2: Know about them Step 3: Engage the right way Step 4: Collaborate with Sales Step 5:…

Hi RevCity- Customer of mine from a large Strat org is looking for a new role. Her specialty is Business Operations/strategy and open to Product Manager roles. She is very knowledgeable about 6sense full suite and how to implement in a very large CRM environment. Happy to share more detail if this is a role you are looking…

Happy Wednesday Wisdom 🧠 Last week, we released a new report based on our B2B Buyer Experience Research that details the activities buyers get up to during their purchase journey. An important finding from that report is that barely over 30% of active buying team members ever fill out forms - even on vendors' websites they…

Hi RevHeads, Happy PG Tuesday! This week @Latane & @Mac Conn are joining forces with our own West Commercial sales manager @Kristina DeFilippo for tips on helping sales teams drive pipeline throughout the week. Latane asks Kristina: "Is PG Tuesday just on Tuesdays?" And I'm sure you'll agree with the answer: "Never, never!…

Hi there, Is anyone able to please share some live examples of display ads on websites created through 6sense? I'm launching my first campaign soon and would like to see how much copy I should have within my graphics. Thanks!

Hey there RevCity! Piecing together a campaign and the Target Account List we manually-uploaded from our market intelligence platform seems to be mostly in the Target stage. I'm looking into creating an awareness, campaign to drive those accounts into market and wondering if there are any best practices you could share. As…

B2B buyers dedicate approximately 70% of their purchasing journey to researching solutions and vendors before engaging directly with sellers. This point of first contact is remarkably consistent across industries and departments, as well as solution and purchase types, and solution price points. Interestingly, we…

Is there a way in 6Sense to schedule an automated campaign performance report to be sent to an email? Specifically, I'm just looking to regularly send a report from the "Distribution to Domain" section under the Performance Overview.

Sometimes we might see users get an error trying to load the 6sense Sales Dashboard in the Salesforce CRM Below is the error message This could be because of 2 reasons If there is an adblocker If the 3rd party cookies are blocked on the browser For #1 above the users can try the following steps In Chrome go to the…

For website match rate's what are some good results or what would you say for this graph? I see there is a 73% match rate is there an industry standard to measure against? Also, so we identified 41k accounts but why is that relevant? Just wondering how to present this to an audience who does not understand any of it (may…

That's a question we hear often from 6sense customers. Asked differently: "Why am I seeing accounts being reached on LinkedIn that are NOT in the segment I synced?" By default, LinkedIn has a campaign setting called "Audience Expansion" which allows for more accounts than anticipated to be reached. The solution is to…

You’ve gone through onboarding, you’ve trained your sales team, you sent out a campaign and are maybe working on a 2nd or 3rd. The results are hopefully flowing in and you’re starting to get hand raisers who want to speak with your sellers! If you’re at this point in your AI Email journey, it’s time to start exploring two…

Hey all! Highlighting this opportunity at Zone & Co, who are looking for someone to "take charge of full-funnel ABM campaigns, ensuring a strategic and integrated approach across various channels in key accounts worldwide." I've included the relevant LinkedIn post below from Jessica Garrett, their CMO, and the job posting…