Recent Discussions

Hi RevHeads, Happy PG Tuesday! This week @Latane & @Mac Conn are joining forces with our own West Commercial sales manager @Kristina DeFilippo for tips on helping sales teams drive pipeline throughout the week. Latane asks Kristina: "Is PG Tuesday just on Tuesdays?" And I'm sure you'll agree with the answer: "Never, never!…

Hi there, Is anyone able to please share some live examples of display ads on websites created through 6sense? I'm launching my first campaign soon and would like to see how much copy I should have within my graphics. Thanks!

Hey there RevCity! Piecing together a campaign and the Target Account List we manually-uploaded from our market intelligence platform seems to be mostly in the Target stage. I'm looking into creating an awareness, campaign to drive those accounts into market and wondering if there are any best practices you could share. As…

B2B buyers dedicate approximately 70% of their purchasing journey to researching solutions and vendors before engaging directly with sellers. This point of first contact is remarkably consistent across industries and departments, as well as solution and purchase types, and solution price points. Interestingly, we…

Is there a way in 6Sense to schedule an automated campaign performance report to be sent to an email? Specifically, I'm just looking to regularly send a report from the "Distribution to Domain" section under the Performance Overview.

Sometimes we might see users get an error trying to load the 6sense Sales Dashboard in the Salesforce CRM Below is the error message This could be because of 2 reasons If there is an adblocker If the 3rd party cookies are blocked on the browser For #1 above the users can try the following steps In Chrome go to the…

For website match rate's what are some good results or what would you say for this graph? I see there is a 73% match rate is there an industry standard to measure against? Also, so we identified 41k accounts but why is that relevant? Just wondering how to present this to an audience who does not understand any of it (may…

That's a question we hear often from 6sense customers. Asked differently: "Why am I seeing accounts being reached on LinkedIn that are NOT in the segment I synced?" By default, LinkedIn has a campaign setting called "Audience Expansion" which allows for more accounts than anticipated to be reached. The solution is to…

You’ve gone through onboarding, you’ve trained your sales team, you sent out a campaign and are maybe working on a 2nd or 3rd. The results are hopefully flowing in and you’re starting to get hand raisers who want to speak with your sellers! If you’re at this point in your AI Email journey, it’s time to start exploring two…

Hey all! Highlighting this opportunity at Zone & Co, who are looking for someone to "take charge of full-funnel ABM campaigns, ensuring a strategic and integrated approach across various channels in key accounts worldwide." I've included the relevant LinkedIn post below from Jessica Garrett, their CMO, and the job posting…

Hi everyone! Resharing this for Movable Ink, who are "looking for insatiable and brilliant ABM candidates that are excited to create phenomenal experiences for some of the coolest brands in the world." I've included the relevant LinkedIn post below from Justin, their VP of Growth Marketing, and the job posting too. Justin…

Hey there, my name is Marko, I currently work at Bynder as a Demand Generation Manager. I was a part of the team that implemented 6sense in 2021 among other demand generation programs and we had a massive success in our journey, read more about it here:…

Here internally at 6sense, we track the progression of contacts/leads from AI Email Campaigns within SFDC campaigns. Although AI Email pushes AI Email status to contacts and leads in SFDC, we have found it easier to use a trigger in Marketo (or your own MAP) to not only add contacts/leads to SFDC campaigns for AI Email,…

Unfortunately, there isn't a free, digital version of No Forms. No Spam. No Cold Calls., but there is a Kindle version available from Amazon that can be purchased.

Happy Wednesday Wisdom 🧠✨ A new report from our Buyer Experience Research series has just been released! From the previous reports in this series, we know very well that the buyer is in control. When evaluating B2B investments, they spend 70% of their time doing as much research as they can before having direct…

Greetings, 6sense Community, Allow me to extend a swift call to action to those seeking an exceptional Data Strategy leader! 6Sense partner & friend Tracy Blake is an accomplished professional seeking opportunities to further enhance her expertise in data strategy. With a rich background in marketing operations and data…

Over the past few weeks, my news and social feeds have been filled with speculations and various POVs about Google finally taking steps to phase out third-party cookies in Chrome, initially set to impact 1% of its browser's users with a full phaseout planned for the second half of 2024. Whether or not you believe Google…

When researching a prospective account, are you finding similar companies that bought and are now your customers? You should be! Check out how 6sense's @Harry Monkhouse narrows down their search for similar accounts using 6sense SI Discovery. Every Tuesday we'll feature a short tip or trick to give a boost to the…

We’re seeking a Director of Analytics, Operations and Optimization, responsible for leading our data-driven understanding of our business, customers, segments, channels, and campaigns, and leading smooth-running marketing operations and continuous optimization! For more details and application, please visit the link…

There are a few key steps to take before you launch first campaign. Let’s discuss them below! Setup your Teams: This is where you need to define your AI Email team and your Sales Team. Sales Team are the users who will be looped into the qualified conversations with a lead/contact. AI Email Team (Under Manage Team) are…