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Metric Monday: How Many B2B Organizations Miss Vital Buying Team Signals?
In the complex landscape of B2B transactions, a fundamental truth stands out: the buyer is not an isolated decision-maker. Instead, the B2B buyer is a dynamic and interconnected team of individuals working collaboratively to make a decision. Therefore, when multiple members of a buying group express interest, it's a much…
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Can you oversell 6sense's AI to your sales team?
The short answer is "Yes, yes you can." It is so easy to get excited about the capabilities of artificial intelligence —and 6sense's use of it— that overselling what it does can cause long-term harm. But it's not "overselling" what it does so much as leaving the impression that it's so magical, a human can't possibly…
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Need help specifically measuring the impact of 6sense advertising
We've been running 6sense ads suboptimally for the past few months, and I recently hired an offshore agency to get very specific and test and learn into higher-converting campaigns. They just started campaigns Sept. 11 so we're waiting to see results. However, I have a bigger issue. I need a way to see how the whole group…
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Share Your Ads for Creative Feedback! (September 2023)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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Calling all RevCity Marketers! Have 5 minutes? 👀
Hey all! We're interrupting your regular Friday programming for a quick favor. Some of you might have caught our post last week about the latest survey 6sense Research is running, and we want to thank those who took the time to check it out 🙏. But, we’re back and shamelessly asking for your help again 😜because your…
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LinkedIn + 6sense Buying Stages
Best practices on layering in LinkedIn when running buying stage based display campaigns in 6sense? Let's assume you're pushing the same segments to LinkedIn so they are updating dynamically. Does it work better in a certain buying stage (generally)? Any tips on how to make 1+1 = 3? @Kyle Dugan what have you seen work here?
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Wednesday Wisdom: Gaining Clarity on B2B Buying Groups (An Article)
In B2B contexts, buying decisions are typically made by groups of individuals working together to identify and acquire solutions. This collaborative process lends complexity to decision-making as it’s influenced by a variety of perspectives and requirements. In our paper, Gaining Clarity (Sort Of) on B2B Buying Groups, we…
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Happy Model Refresh Day to all who celebrate!
It's the 3rd of the month, which means your Model report should be refreshed to include accounts where 6sense detected activity in June (90 days ago). Even if the metrics haven't changed much, it is good to reinforce month after month for Sales especially, why the odds will be in their favor if they focus on in-market…
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Second 6sense User Group a Success!
Nothing beats socializing and learning from others face-to-face, and the Twin Cities Users Group knows how to do it well! In their second meeting, Adam Gedde, @adam6sense, presented what's possible for revenue teams using 6sense and Ben Fisher @BFish shared the Jamf ABM program success story. (It's no wonder they are a…
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Looking for an ABM Manager w/ 6sense Experience
We're (feathr.co) are a new 6sense customer (thanks Latane!) We're now looking to hire an ABM Manager that has 6sense experience to both own our ABM campaigns, but also be a key part of the adoption team for 6sense. Anyone know of any stellar mid-level marketing managers that have experience w/ both ABM + 6sense AND would…
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What's Your Approach to Omnichannel Marketing?
Does anyone have a success story with an omnichannel marketing strategy? Curious about your approach, results, and how you leverage 6sense to bring the vision to life!
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[WEBINAR] 🎙Questions wanted! Expanding from EMEA to the US? Industry Expert Webinar/Q&A 🎙
Hi everyone, we would like your questions! On October 25 at 13:00 BST (British Summer Time) we're hosting a must-see webinar on expanding to the U.S. market, "Build Pipeline and Grow Revenue in the Lucrative U.S. Market". Featured Speakers: 🔹 Kerry Cunningham: A 25-year industry veteran, Head of Research at 6sense, and…
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Top Display Campaigns & Ad Trends: Breakthrough On-Demand
Presentation from a previous Breakthrough session with Michael George, VP of Brand Experience, and Jeff Siegel, Director of Strategy at 6sense.
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Metric(s) Monday: The ✨magic✨ of auto-fill
Hey everyone, we're excited to have our Research Road live on RevCity! If you missed our announcement post, check it out here. But in this post, we have some business to attend to. Today is what we’re calling “Metric Monday” — the day of the week where we’ll be sharing stats from our primary research and occasionally the…
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6sense Research wants to hear from you!
Hey marketers, 6sense Research wants to learn more about how you're identifying and engaging potential buyers. We want to understand the strategies, data sources, tools, and buying signals (intent data, etc.) you all rely on. We're also curious to know how satisfied you are with your current approach and what challenges…
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📺 Sprout Social On Reaching Customers Faster with 6sense
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When to use 6sense for display campaigns vs another platform?
@Kyle Dugan curious your thoughts here (and others!) marketers typically have multiple display platforms to pull from, when should a customer use 6sense and/or another platform? A few things that come to mind that would lead to using 6sense display: focus on net new business where you have a lack marketable contacts your…
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Wednesday Wisdom: Unlocking The Revenue Potential of AI for B2B (An Article)
Despite having access to vast amounts of information, B2B sellers and marketers struggle to achieve their pipeline and revenue targets. This data overload has resulted in low-quality pipeline, conversion rates, and significant waste in the go-to-market process, costing around $2 trillion annually. In this 2023 Annual…
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4 Revenue Plays for Google Ads
In May we launched 6sense Segments for Google Ads to help customers easily, effectively, and affordably engage buyers with digital advertising. The new product automates and streamlines the process of identifying, managing, and sending first-party contacts to Google Ads. By appending additional contact information such as…
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Happy World Gratitude Day 2023
First of all, I really love that there's a World Gratitude Day. Secondly, I think I speak on behalf of everyone at 6sense, but we are so grateful for YOU our customers! We love this little family of ours and we can't wait to see many of you in person at Breakthrough next month. In honor of this day of gratitude, how about…