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Enhancement to Account Matching August Release [Now Available]
Hey RevHeads! Read below for more information. 👇️ Q: What is changing? A: 6sense is enhancing its account data search and matching functionality to work without a “country” designation. Historically, 6sense required you to have the “country” field populated within your CRM or MAP records. Now with this enhancement, we can…
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Hiring a Marketing Ops Manager @ Bluecore!!
We are looking for an experienced Marketing Operations Manager to take ownership of our marketing operations and channel management. This role will be primarily responsible for developing, deploying, optimizing, and reporting on the channel and audience-level performance and automated journeys by working in close…
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PRODUCT UPDATE: De-anonymizing IPv6
Hey RevHeads! Check out our latest update below: Online identifiers are at the heart of everything ABM. It is the only way to identify online users, build the right segments, and gather the right analytics for optimal targeting capabilities! With the privacy and security landscape ever changing in favor of securing one's…
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Target List Housekeeping/Optimizations
I had a question about some house cleaning/optimizations around lists. For individual accounts, what is the threshold for Impressions before we should cut them from our target list due to non-engagement/non-activity? The situation is we are expecting a new list from sales that will go into a Pre-Suspect list associated…
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Segments
Hi, Do you know if there is a way to create a segment based off an account moving from one stage to another? For example, an account moving from decision to buying and vice versa? Thanks, Randall
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How long does the Last Sales Activity column look back for activity in Sales Intelligence?
The Last Sales Activity column will show sales activities, tracked from your CRM integration, up to 90 days. If there has been no CRM activity in 90 days, it will show up in red with "No Sales Activity."
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What are you dying to know?
Hey, Revheads 🤓 If you didn't know, we have a monthly ask-me-anything session with senior members of the 6sense marketing team where they share how they use the 6sense platform. While I was thinking about scheduling September's session, I thought, "Who better to ask than the RevCity community?" So now I humbly come to you…
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6sense now offers Intent Data from Buyer Discovery (Gartner Digital Market)
Pull back the curtain on your dark funnel. Accelerate efficient growth by pinpointing the customers who matter with Buyer Discovery and 6sense intent data. Together, we give marketers a more complete view of the accounts that matter with added visibility into buying behavior from over 100 million B2B software buyers…
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6sense Attribution
i am trying to figure out how to automatically assign lead attribution (leadsource) to a lead 6sense recommends to contact via our persona? Our current process, BDR uses the 6Sense SI within Salesforce to research a hot account>>Based off a persona recommendation, BDR chooses a contact to add to Salesforce via LinkedIn…
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Advertising campaigns reporting - analyzing and reporting on display ads
After testing multiple reporting formats, this is how we're doing right now. We export the data from 6sense and create pivot tables (the old-fashioned way). We start by looking at the campaign level - an overview of the campaigns' performance. And then, look at the ad level, which asset, creative, and ad size is performing…
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How do I get marketing emails from 6sense?
Easy — all you need to do is visit our customer subscription center and update your preferences. Here, you can select what you want to know about: Product Updates: Bi-monthly release notes, new product announcements and the occasional ad hoc product bulletin. Virtual & Live Events: Exclusive invites to our bi-monthly…
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Elisity Increases Open Opportunities by 30% with 6sense🔥
Elisity, a cloud-native security platform, came out of stealth in 2020. With 1,000% year-over-year growth, they're fast approaching Series B status. What's behind Elisity's supercharged growth trajectory? Market demand, strong product-market fit, and 6sense. Charlie Treadwell, CMO, says: We would have to buy a bunch of…
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How Tipalti Takes Sales Prospecting to the Next Level with 6sense📈💥
Five years ago, Peter Tarrant joined the Tipalti team as the first ABM hire. At the time, Tipalti's go-to-market strategy had three major blockers: Lack of information on target accounts A large target audience with unique needs Lean revenue team headcount So, they brought on 6sense to fill in headcount gaps and leverage…
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B2B Sr Marketing Team Manager @ Babbel
Posting on behalf of our customer Babbel: At Babbel, we are hiring for a Senior Marketing individual to lead our growing US Marketing Team in New York We are looking for someone with 5+ years B2B Marketing experience and 2+ years leading a team - and experience with Hubspot and ABM (6sense preferred) is a huge plus!!…
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Sunday is International Audit Your Intent Keywords Day!
Ok, not really, but I want to will it into existence. Here's the simple premise: Companies, including 6sense, create keywords, add keywords, and group keywords, but rarely purge keywords. And we all should. Or we should at least take a hard look at them and ask, "Does this one spark joy?" Why Sunday? Sunday is August, 6th.…
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LinkedIn Post - Demonstrating Marketing's Impact to Business Outcomes
Hi everyone, I wanted to share some great content from our friend & customer Leslie Alore, who is the Global VP of Growth Marketing at Ivanti. She is a brilliant mind who has prioritized growing & perfecting her methodology for measuring revenue-based marketing outcomes and aligning to business objectives. Leslie is…
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Happy Model Report Refresh Day to all who celebrate
I think I was so excited about sharing the new proposed annual holiday of International Audit Your Keywords Day that I forgot to remind everyone on August 3rd that your Model metrics report refreshed! That report refreshes on the 3rd of every month. Why is that important? Well, I strongly believe that you should share a…
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Can you see ad campaign activities on the timeline in Sales Intelligence?
No, the Timeline in Sales Intelligence does not show any advertising campaign activities (impressions or clicks). And I think that's good. If the Marketing team is doing a lot of display advertising, especially to ICP and In-Market ICP accounts, you may have 100s or 1000s of impressions across all personas within an…
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🎥 Customer Story Hour recap ft. FullStory & Calabrio - ABM strategy, partner marketing
Hey, Revheads! Our August 2023 Customer Story Hour featured top-notch marketing leaders. @Jen Leaver and @sarahsehgal from FullStory, and @Heidi Lear from Calabrio dove deep into their 6sense experience, with topics including: Challenges before 6sense The power of intent data in an ABM strategy How sales and marketing both…
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What does your ABM team look like?
Right now, it's just me. But I've been asked to look into what headcount might look like for growing out a team to support the ambitions of our growing sales org. So my question for all of you is this: What does your ABM team and team structure look like? Folks at 6Sense, feel free to answer too!