Recent Discussions
Discussion List
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Creating Segment from Marketo or SFDC Campaign Members
hi! I am trying to create a segment from a field event. I looked at both my CRM (SFDC) and MAP (Marketo) lead object filters and could not find a field labeled something like "member of campaign". I only found "add to Marketo campaign" or "current sales campaign". Do I need to check with my implementation team to add this…
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Top Competitor Not Returning Much Intent Keyword Volume
Hi all — we have a large competitor, let's call them Company XYZ, which we have included in our Branded keywords list. For whatever reason, perhaps there is not a lot of content consumed around this company's name, or maybe just not a lot of intent — we are not seeing much come up in intent data for Company XYZ. Even at…
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Adding Layers of Personalization with 6sense - PG Tuesday Tactic
Hi Revheads, happy PG Tuesday! How do you personalize outreach to your qualified accounts and hot personas? Are you using 6sense to understand the exact value a prospect might be looking for? Dive in today with @Glenn Bozant - one of our INCREDIBLE BDRs - to see how 6sense can help personalize outreach to contacts at a…
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Marketing Attribution from Multiple Tech Tools
Looking for suggestions on how to create a full funnel and marketing attribution view of our marketing efforts. We're struggling to see what tactics truly work and what marketing initiatives are truly impacting the business because our opportunities are solely measured on a last touch basis (via Salesforce campaigns.) We…
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Sales & Sales Leadership Reports/Alerts
HI all - Looking for new ideas for reports and alerts to get to sales and sales leadership. I have already set up daily and weekly 6sense alerts to sellers + their respective BDRs. I have received requests to make these A) more actionable and B) provide sales leadership with more of a holistic view. Does anyone have…
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BDR - French, English
We're looking to hire a BDR based in London who is fluent in French and English. Ideally, an experienced BDR/SDR that can be an immediate impact player. Inquiries can all be made to me mlarobardiere@newstore.com
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Art of B2B: How to talk to Sales about the Model report
In this other article, I explain why you should share the Model report with your sales team every single month. Here, I'll let a 12-minute video suggest what you should say to Sales when introducing the model and the Model report to them for the first time.
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Metric Monday: Is Growth, Decline, or Stability the Trend for BDR Teams? #BDR Appreciation Week
Happy Metric Monday and kickoff of BDR Appreciation Week! 🎉 We 💙 BDRs and make it a priority to survey them annually to understand how they are doing in their roles. This year, we received a lot of positive feedback - one of them being team growth! With many discussions surrounding layoffs and budget cuts in B2B over the…
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New User to Revenue AI for Sales? Start Here!
We are thrilled to welcome you and get you up to speed on your new secret sauce, 6sense Revenue AI for Sales! As a new user (and future power-user, surely) of 6sense, we wanted to start with the basics in this article before really digging in: What is 6sense Revenue AI for Sales? 6sense Revenue AI for Sales is an…
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Open Sales Roles at Cyara
Hi there! We're hiring for a number of sales related roles. Links to the postings below. https://jobs.lever.co/cyara/a225b2e1-1c84-4e8d-9846-3d58cf24a272 Inside Sales Account Executive Sales Development Representative Sales Enablement Manager
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BDR and Sales Talking Points
Marketers - Are you looking to increase consistency and align messaging among your sellers' outreach? Sellers - Are you looking to ramp up quickly on your company's value proposition, quickly access relevant content, and know what to say to which personas? 6sense can help solve for this with Talking Points! Sometimes…
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Value Cards for your BDRs
Here at 6sense, we value our BDRs. So much so, that we work on equipping them with persona-based messaging so that they’re reaching out to the right people with the right message. Here’s an example of some value cards for one of our top-searched keywords: “Predictive Analytics”. Note that there are different priorities for…
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Wednesday Wisdom: Is There a Gender Pay Gap in B2B Marketing? What the Research Shows
Happy Wednesday Wisdom🧠 We recently launched our annual B2B Marketer Compensation report that’s all about what marketers are earning and the things that influence their pay. These reports are a labor of love for @Kerry and me, as we believe in the importance of fair pay and want to offer a valuable resource for everyone in…
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Accounts in Segments
After having created a segment via list upload, can you "deactivate" specific account(s) within that segment to stop receiving ads? The idea is to plug those specific "deactivated" accounts into a brand new (pipeline acceleration) display ad campaign.
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6sense + Mutiny
Curious to know how the internal 6sense marketing team uses Mutiny to boost conversions and delight our website visitors? Look no further than here! I have created a deck of our main use cases for leveraging firmographics, predictive data and keyword intent to uplevel your website. Looking for more? Dive into the following…
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6sense + Mutiny - FTW
With all the hype around Mutiny following their Surv-ai-or event I was curious how folks in the 6sense ecosystem were using the tool. From my perspective on the BD & GTM side I think the most powerful piece of the Mutiny - 6sense integration is that 6sense segments pop up right in the Mutiny UX and you can then create…
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6Sense for Post-Sale Teams
Anyone have experience leveraging 6Sense Intent Data to trigger risks/opportunities for CSM teams? I'd love to connect - we're smack dab in the middle of this work at Hireology. We're researching delivering Slack notifications vs. ingesting 6Sense data in our CS platform.
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Using Technographic data to uncover accounts with competitors - PG Tuesday Tactic
Hey Sales & BDR RevHeads, Happy PG Tuesday! Have you ever wondered which accounts in your book of business are using a direct competitor? 6sense SI makes it easy! Let's find and target accounts that are ready for a competitive takeout with @Harry Monkhouse. With a list of accounts that are ready for a competitive takeout…
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Strategically Working a Qualified Account - PG Tuesday Tactic
Hi Revheads, happy PG Tuesday! Here at 6sense we preach the power of the 6QA. But what happens after a seller gets a 6sense qualified account? And how do they take those qualified accounts and strategically work through them to reach the right people? Let's dive into where to start with a 6QA, how to find the right people…
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Improve Outbound Emails as a Team - PG Tuesday Strategy
How many of us have received a sales email and immediately laughed or groaned because of how completely irrelevant it was? Tune in to @Latane and @Mac Conn on coaching and framing personalization so every seller can powerfully personalize their outbound messages. Successful personalization strategy is all about making…
Upcoming Events
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RevLabs Live - 6sense Segments: Foundations, Best Practices & Analytics
About the event Segments are the foundation for everything you do in 6sense, so it’s critical you understand what they are, how they work, and best practices for building and analyzing them. If you’re newer to 6sense or just want to clean up how your team builds and manages audiences, this RevLabs Live session is for you.…
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BREAKTHROUGH 2026: The Agentic GTM Conference
Breakthrough 2026 is three days built to help you win in the agentic GTM era, featuring real research, hands-on skill-building, and a certification to prove you can apply it, alongside the ideas, inspiration, and connections you'll carry with you long after the sessions end.
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