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Ceros Sees a 72% Increase in Meeting to SQL Rates with 6sense
Before implementing 6sense, Ceros’ sales development representatives (SDRs) didn’t have a consistent, reliable way to prioritize prospects within their target audience, which consisted of 300–400 target accounts per SDR. This made it difficult for sales and marketing to allocate their time and resources effectively. Using…
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6sense Intent Data Supercharges LaunchDarkly’s Go-to-Market Strategy
LaunchDarkly, a leading feature management platform founded in 2014, leverages 6sense to unify GTM efforts with actionable insights and intent data. Tammie Larson, the company's Director of ABM and Integrated Campaigns, shares powerful advice for sellers: "Before engaging in any conversation, conducting a presentation, or…
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Hiring BDR Manager
Hi there! I am looking to hire a BDR manager to manage 5-7 BDRs at a fast-growing Series B tech startup in the cloud space. They must be located in Boston and okay with working in the office a few days a week. Would love to chat with you or a friend if you have someone in mind! Feel free to email me at…
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List Tagging from Sales Intelligence to Salesforce?
We're chatting with the support team on this, but I'm wondering if any of you here have a workaround. We use Groove. With ZoomInfo, we could tag our contacts/lists and then pick them up in Groove using that tag. Now we're trying to figure out how to pull something similar off in Groove. I already used my political capital…
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Penetrating a Focused Target Account List
At 6sense we talk a lot about how our predictive models allow you to run ABM at scale, prioritizing accounts across a wide ICP. But what if you’re looking to penetrate into a very focused set of target accounts? Well, in this scenario we still use our predictive Buying Stage and the same 5 step approach as outlined in…
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Sales Intelligence August 23 Release Highlights
Hi Sales Users and Revheads, There have been many releases and updates to our sales product over the last month which you can find listed here. Right now, let’s take a look at three August enhancements for Revenue AI for Sales that bring new value, speed, and insight to your sales teams and users. New Filters in Discovery:…
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Any CSM Teams on here using 6sense?
6Sense is new to us over at LASSO and while it's primarily for our Sales org, we have access to it as a CSM team. Any CSM teams in the community willing to share their best practices or tips and tricks for CS teams?
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Job Post! Senior Manager, ABX Strategy
We are expanding the team! I am looking for an ABX leader to drive strategy for our B2B clients, lead an incredibly talented team, and help shape our ABX methodology. The Customer Engagement Strategy team includes Data Science, ABX, Martech, Content, SEO, and UX. If you are interested in learning more about the position,…
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🎥 6th Street Live Recap & Recording - High ROI Ads [8/17/23]
On August 17th, @Nikki Gloudeman and the Creative Services team shared best practices on designing high ROI ads and answered great customer questions. Thank you all for joining us! Watch the session here 👇️ If you'd like an assessment of your current ad, please post them here. 🤓 Timestamps: 14:50- What leading indicators…
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📣 Job Post! Paid Media Manager @Anthology (formerly Blackboard)
Exciting opportunity to join my global team. The role can be remote in the U.S. The team has a fun, collaborative culture working on advanced B2B marketing strategies—plus very passionate about the power of technology in education. Join us! Apply here: https://careers.anthology.com/jobs/13265197-paid-media-manager About…
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FAQ: Contextual Campaigns
About Contextual Targeting Campaigns What are contextual targeting campaigns? Contextual targeting campaigns allow you to reach target accounts with ABX programs when they are on topically relevant sites. They enable you to run ads on web pages that are most relevant to your company's offering and to the customers you…
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How Important is your ICP!?!
Hello Chris Dutton with 6sense! What if I told you that your ICP (Ideal Customer Profile) is your life line… You might think I am being a bit dramatic, and you might be right :) But the reality is knowing, and having your ICP defined is the foundation of any GTM strategy. This is what helps align revenue teams, to ensure…
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How to use 6sense Campaigns for LinkedIn to test your favorite account segmentation strategies
In a recent post, we discussed some primary benefits of using 6sense Campaigns for LinkedIn, one of which is testing different account segmentation strategies. The idea here is to start with a small budget and look at performance before going all in on one segment. For instance, let's say you want to target 3 different…
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New Features and Enhancements for August 2023
Our engineering and product teams have been busy cooking up some incredible product enhancements, and this month’s updates are all about giving you more robust B2B revenue data and eliminating wasted effort. Want to learn more? Click here to read the Release Notes. Engage with our product experts in other RevCity Posts,…
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Introducing 6sense Research
It is still sort of unusual for a software company to have a function devoted to primary research on the marketplace of B2B buyers and sellers, but we are here and grateful to have the opportunity to share with and learn from you all. Here’s what we do and how we approach our work. The 6sense Research Mission We apply…
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Quick audience segmentation win for SaaS - Tech Overlaps (partners)
We've been experimenting with how we work with our Partner Team and have seen some quick wins (pipeline!) from putting together some better-together messaging and segments. What we did: 1 - Segment by "Technology Used" in 6sense** - and limit to accounts which were on our seller's target account lists. 2 - Create a 4 step…
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News Team 6 is excited about Breakthrough - how about you?
Ready to "Be More" at the Breakthrough conference this year? Check out this awesome quick News Team 6 update with a sneak peek at the location and content: Tell us what you're hoping to see or learn or do this year at Breakthrough Check out a few FAQs about the event And most importantly REGISTER TODAY!
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X-Forwarded-For API functionality has stopped working
Hi folks, I'm trying to leverage the 6Sense API for company detail identification to surface some information. I was able to create a proof of concept a couple months ago, that leveraged the X-Forwardedd-For header (only seen that referenced here for 6Sense:…
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Salesloft Web Activity
Hi Folks, Do you know if 6sense ties a Contact's web activity in Salesloft to the Account in 6sense? Thanks,
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Marketing Operations Leader Seeking New Opportunities
Good morning! My name is Kasey Williams and am a Marketing Operations Manager. I unfortunately was laid off in July and am looking for my next opportunity. I came from a Cybersecurity company with a robust Marketing Tech stack, and a lot of 6sense focus. My team won Campaign of the Year at the 6sense conference last year!…