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6sense now offers Intent Data from Buyer Discovery (Gartner Digital Market)
Pull back the curtain on your dark funnel. Accelerate efficient growth by pinpointing the customers who matter with Buyer Discovery and 6sense intent data. Together, we give marketers a more complete view of the accounts that matter with added visibility into buying behavior from over 100 million B2B software buyers…
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6sense Attribution
i am trying to figure out how to automatically assign lead attribution (leadsource) to a lead 6sense recommends to contact via our persona? Our current process, BDR uses the 6Sense SI within Salesforce to research a hot account>>Based off a persona recommendation, BDR chooses a contact to add to Salesforce via LinkedIn…
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Advertising campaigns reporting - analyzing and reporting on display ads
After testing multiple reporting formats, this is how we're doing right now. We export the data from 6sense and create pivot tables (the old-fashioned way). We start by looking at the campaign level - an overview of the campaigns' performance. And then, look at the ad level, which asset, creative, and ad size is performing…
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How do I get marketing emails from 6sense?
Easy — all you need to do is visit our customer subscription center and update your preferences. Here, you can select what you want to know about: Product Updates: Bi-monthly release notes, new product announcements and the occasional ad hoc product bulletin. Virtual & Live Events: Exclusive invites to our bi-monthly…
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Elisity Increases Open Opportunities by 30% with 6sense🔥
Elisity, a cloud-native security platform, came out of stealth in 2020. With 1,000% year-over-year growth, they're fast approaching Series B status. What's behind Elisity's supercharged growth trajectory? Market demand, strong product-market fit, and 6sense. Charlie Treadwell, CMO, says: We would have to buy a bunch of…
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How Tipalti Takes Sales Prospecting to the Next Level with 6sense📈💥
Five years ago, Peter Tarrant joined the Tipalti team as the first ABM hire. At the time, Tipalti's go-to-market strategy had three major blockers: Lack of information on target accounts A large target audience with unique needs Lean revenue team headcount So, they brought on 6sense to fill in headcount gaps and leverage…
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B2B Sr Marketing Team Manager @ Babbel
Posting on behalf of our customer Babbel: At Babbel, we are hiring for a Senior Marketing individual to lead our growing US Marketing Team in New York We are looking for someone with 5+ years B2B Marketing experience and 2+ years leading a team - and experience with Hubspot and ABM (6sense preferred) is a huge plus!!…
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Sunday is International Audit Your Intent Keywords Day!
Ok, not really, but I want to will it into existence. Here's the simple premise: Companies, including 6sense, create keywords, add keywords, and group keywords, but rarely purge keywords. And we all should. Or we should at least take a hard look at them and ask, "Does this one spark joy?" Why Sunday? Sunday is August, 6th.…
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LinkedIn Post - Demonstrating Marketing's Impact to Business Outcomes
Hi everyone, I wanted to share some great content from our friend & customer Leslie Alore, who is the Global VP of Growth Marketing at Ivanti. She is a brilliant mind who has prioritized growing & perfecting her methodology for measuring revenue-based marketing outcomes and aligning to business objectives. Leslie is…
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Happy Model Report Refresh Day to all who celebrate
I think I was so excited about sharing the new proposed annual holiday of International Audit Your Keywords Day that I forgot to remind everyone on August 3rd that your Model metrics report refreshed! That report refreshes on the 3rd of every month. Why is that important? Well, I strongly believe that you should share a…
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Can you see ad campaign activities on the timeline in Sales Intelligence?
No, the Timeline in Sales Intelligence does not show any advertising campaign activities (impressions or clicks). And I think that's good. If the Marketing team is doing a lot of display advertising, especially to ICP and In-Market ICP accounts, you may have 100s or 1000s of impressions across all personas within an…
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🎥 Customer Story Hour recap ft. FullStory & Calabrio - ABM strategy, partner marketing
Hey, Revheads! Our August 2023 Customer Story Hour featured top-notch marketing leaders. @Jen Leaver and @sarahsehgal from FullStory, and @Heidi Lear from Calabrio dove deep into their 6sense experience, with topics including: Challenges before 6sense The power of intent data in an ABM strategy How sales and marketing both…
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What does your ABM team look like?
Right now, it's just me. But I've been asked to look into what headcount might look like for growing out a team to support the ambitions of our growing sales org. So my question for all of you is this: What does your ABM team and team structure look like? Folks at 6Sense, feel free to answer too!
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What are all the website activities / Marketing Engagements activities that 6Sense tracks?
Hi all, I'm in the process of giving my marketing team more important leading indicators to focus on. In that sense I want to help them with website activity and marketing engagement activities. Does anyone have any experience on this? And can help me in setting up the exact scope and definitions for this? In general I…
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AppZen (Norcal Opps) - Sr. Mrg. Demand Gen & Product Marketing Mgr.
My friends at AppZen currently have opportunities open for a Senior Manager of Demand Gen and a Product Marketing Manager. AppZen is a leader in AI driven autonomous spend-to-pay software for expense reports and invoices, and just launched a new AP inbox automation feature. Demand Gen -…
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Web Analytics Integrations + New Segment ID Only Option
You may have recently heard about the new update to the 6sense APIs here, but are you wondering how this will impact your Web Analytics Integrations to Google Analytics & Adobe Analytics? Below, I'll explain the impact and how you can update your integration to only use Segment ID! Pre-requisites First off, if this is the…
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Tips on international expansion?
Hi all, looking to hear from revenue leaders who have expanded internationally. What tips would you give to someone else looking to do the same and why? Some food for thought: How did you adapt your product, messaging, and sales approach to resonate overseas? How did you identify and engage the right contacts in new…
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Demand Generation Manager at ServiceMax, a PTC Technology
Check out more information here: https://www.linkedin.com/jobs/view/3669201145/
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Art of B2B: Back to Basics: Creating your ICP segment
Arguably the most basic of the basic, this 13-minute video will show you how to create your ICP segment, while hopefully making you think about factors outside of 6sense that might help you refine it a little more.
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How often can I change Bombora topics?
Because Bombora tracks intent in a "surge" fashion, as opposed to every day website visits like 6sense, it can take 3 weeks for Surge scores to register. It is recommended that 12 weeks of run time is needed to get the best analysis of Bombora surge scores. The absolute minimum you should change topics is 3 weeks; the best…