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How to use 6sense to guide direct mail programs
Hey Revheads - I'm Paul on the ABX team and wanted to share a brief overview of how we use 6sense to structure our direct mail program to generate pipeline and influence sales cycles at 6sense. Building the right audience for your direct-mail program is a critical first step. At 6sense, we target "in-market" accounts who…
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Wednesday Wisdom: Missed Signals Are Holding Back B2B Sellers (An Article)
There’s a crucial connection between the size of B2B buying teams and the scale of their purchases. Higher value deals are evaluated and purchased by bigger teams. In a study we did last year, we explored whether B2B organizations with premium offerings were tapping into a broader spectrum of buying signals to detect…
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Best practices: CRM Opportunity filter segmentation
Hi all! Curious if anyone has tips on building segmentation with CRM Opportunity filters. I've noticed that filters have not behaved as expected on multiple occasions. The latest example is below. Use case: building a segment of new business opportunities created since Aug 1. To indicate that an opportunity is new…
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What does good 6QA follow-up look like?
Hi all, I'm Carla from Blackhawk - I had the pleasure of meeting some great people at Breakthrough last week. You may remember me as the person who bombarded you with questions! I'm looking for some advice on sales follow-up of 6QAs. We've been live about 10 weeks now, so very early days, and we have a number of challenges…
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Custom bobblehead, anyone?
If you stopped by our RevCity booth at Breakthrough, you've seen these amazing bobbleheads. 👇️ How does one getting a personalized bobblehead, you may ask? Register here to become a 6sense Luminary and begin your advocacy journey. Questions? @Sarah Wylie is here to answer them. 🤘
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6sense Product Roadmap is Now Live!
We are pleased to announce that all 6sense license holders can now access a centralized platform where you can view all our planned, in-progress, and complete product roadmap features. All product ideas will be available for voting and review in the same roadmap portal under the Ideas tab. To access the roadmap, click on…
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Metric(s) Monday: Connecting the Dots on How Measurement Pays
In recent weeks, we’ve learned that organizations that adopt an account-centric approach tend to exhibit stronger financial performance. Moreover, metrics centered around Account-Based Marketing (ABM) have a stronger association with better financial performance compared to traditional metrics like MQLs and leads (See this…
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Look-back analysis to understand ACTIVITIES and # of CONTACTS associated with CW Opps
I am trying to set up a Segment of CW accounts, to help us understand the activities and # of contacts that were involved with these accounts, for a 3-month "look-back" time horizon. I am using SFDC REPORTS to create the segment, but I have some questions: 1. I cannot quite figure out where I would find this…
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Top 5 Case Studies on How to Leverage 6sense in B2B Marketing
Have you ever been curious on how other B2B companies use 6sense? Sometimes the best way to discover untapped potential is by learning what other companies are doing! We compiled our top five case studies that dive deep into how B2B marketers use 6sense: A question for our fellow marketers — what's a feature in 6sense you…
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Advertising to in-opp accounts
Some companies, especially where marketing and sales teams don't vibe, have this notion: marketing stops once sales starts its magic. This essentially means they only use their marketing bucks to generate MQAs. And once a sales rep jumps into the conversation with a potential customer, marketing pulls back on the ads.…
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Newer 6Sense Customer Struggling with Intent
Hi Everyone, I am Ryan- I work with our sales and marketing teams here at VAI (I am a BDR by title but I have been working more on the marketing side recently looking to adopt an ABM approach). We are a relatively new 6Sense customer; onboarded earlier this year. We are really new to the concept of ABM and Intent Data, so…
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Digital experience platform (DXP) question-has anyone implemented Optimizely or Acquia?
We are looking to implement a DXP and are down to 2 vendors. I am wondering if anyone has anything good or bad to say about implementing a DXP using Optimizely or Acquia. Any feedback would be greatly appreciated. We use 6Sense, ZoomInfo, Eloqua, and Salesforce.
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Ads for university professors in the US
We're considering putting these ads together in the same campaign to increase awareness in the US and Canada. Any suggestions to improve them? Thanks!
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Chatbot integration with 6S
Hi Team, Does 6S have the capability of having 6sense intent data connect to chatbot and identify if a ICP account is hitting our website? Curious how we can display personalized chat experiences based on 6s VTR (view-through rate). Which chatbot tool is native integrated with 6s? or this has to be built up through API?
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how to build an Intent data report?
What is the best way to build an intent data report that shows all the account names, the number of keywords researched & the actual keywords that account is triggering on? At the moment when I'm looking at a segment performance report, I see the number of keywords but not what they are. When I click on the download…
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How do you balance the internal emphasis on MQLs with your ABX efforts?
I'm still fighting the good fight here. How do you balance the requirement for 600+ MQLs/month with minimal impact on your ABX efforts while also fighting the good fight against the MQL? As I was falling asleep, I had a thought - let's orchestrate the acquisition of strong profile fit accounts (or maybe moderate/strong) at…
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6sense Product Roadmap Frequently Asked Questions
This post describes some of the frequently asked questions on the interactive product roadmap and our responses to those. If you would like to understand how to access the roadmap, visit this related post. Frequently Asked Questions Q: Is this the full roadmap? Why are the features we requested missing? I've sent multiple…
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Metric Monday: Measurement Matters (And Pays)
Hey all! We blinked and it’s Metric Monday again! But no complaints here because it's one of our favorite days of the week at 6sense Research. Metric Monday is the day we bring you a stat we've discovered through our primary research. And today's topic is all about measurement ⏳ and money 💸! In almost all of our surveys,…
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Conversational Email Best Practices + Campaign Performance Guide
Check out the attached guide for tips on writing great emails with 6sense Conversational Email! From the copy, to the subject line, this guide has all the details. Also included is guidance on reviewing and interpreting your Conversational Email campaign results after launch. Happy qualifying!
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How 6sense and 2X Transformed Sandler's ABM Strategy from 0 to Revenue in Six Months
Sandler had invested in multiple technologies and had a world-class revenue team, but they needed to bring everything together with in-depth data to understand the customer journey. Therefore, Sandler implemented 6sense to orchestrate their ABM rollout, with support from 2X, a Tier 1 6sense Services Partner, to fill in…