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HIRING: VP of Growth Marketing
We're looking for our VP, Growth Marketing at Expel. You'll lead a team that’s responsible for growth, digital, partner, field, event and web marketing. If you're looking to grow and nurture a team as well as grow demand for a set of products that customers actually love, we hope to hear from you. Learn more and apply here…
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6Sense Key Terms/Glossary
Does anyone happen to have a 6Sense Key Terms/Glossary they have made for their respective colleagues?
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Linkedin Conversation Ad Campaign
Wanted to share a campaign that we’ve seen a lot of success with internally leveraging Linkedin Conversation Ads to put the AE in front of the buyer on a different channel. For this campaign we targeted ABM Managers, ABM Directors, Demand Gen Managers, Marketing Managers, Marketing VPs, Sales Managers, Sales Directors, and…
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Looking to connect with Marketing leaders in B2B services
Hello, 6Sense community! I'm very excited to connect and share knowledge with all of you! I'm looking to connect with other marketing leaders working in the B2B services space. I'd like to start a group and discuss what we're seeing in the market and where we're finding success. I hope we can all leave with valuable…
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6sense Named a Leader in B2B Intent Data
I’m excited to announce that 6sense was just named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023! 6sense received the highest score amongst all vendors evaluated in both the current offering and strategy categories, and we also received the highest possible score across 15 of the 26 criteria including…
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6sense Empowers Lily AI’s Go-To-Market Teams to Prioritize, Operationalize, and Win
Before using 6sense, Lily AI realized their Salesforce database lacked many accounts that fit their ideal customer profile (ICP), had poor ICP accounts assigned to sales, and contained accounts not accurately segmented or prioritized. Jessica Brandt, Director of Demand Gen at Lily AI, solved these challenges with the help…
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How and where to report on multiple models in 6sense
Customers subscribed to our Advanced Package, which includes the predictive model, benefit from accessing data that illustrates the progression of accounts in their targeted buyer's journey for their prioritized product(s). Within our extensive customer base at 6sense, numerous organizations have found value in utilizing…
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Custom Truck One Source Saves 738 Hours of Work with 6sense Conversational Email
Yep — you read that headline right...Custom Truck One Source saves 738 hours of work with Conversational Email. But that's not all. 😱 Just five weeks of using 6sense Conversational Email and Custom Truck has already seen: 132 qualified contacts $6 million in opportunity and pipeline 738 hours of work saved $1 million in…
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Earn your very own Luminary bobblehead!
The Luminary bobblehead is our highest form of advocacy achievement, and we want YOU to get one! 🌟 Ready to get started?! Sign up to join the program Become Next-Gen Marketing certified Earn 500 points here in RevCity Does 500 points sound impossible? It's not! The certification alone will give you 200 points 🙌 And we have…
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What is the Next-Gen Marketer Certification?
The Next-Gen Marketer certification program dives into 6sense’s revolutionary approach to account-based strategy and execution, based on 6sense CRO, Latané Conant’s best-selling book No Forms. No Spam. No Cold Calls., This program offers you a chance to meaningfully expand your skills and knowledge. And it arms you with…
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Commonly Asked Questions: Next-Gen Marketer Certification
How many questions are on the test? There are 70 questions on the test. 📝 How long does the test take? The length of the test varies. We've seen it take anywhere from 30 minutes to 80 minutes, but there's no rush! Take your time. ⏰ How many test attempts are available? You get 3 attempts to pass the test and must receive a…
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Any luck with trial/demo promos? Also, how do you spend your time? (One-person team at a startup)
Hey, everyone! I've been thinking a lot about this lately and feeling a bit overwhelmed. I'm a one-person powerhouse responsible for ABM, SEO, and paid advertising in general. I've been taking advantage of 6Sense's resources - both those that are available online as well as our incredibly awesome Senior CSM connecting us…
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6sense at Forrester B2B Summit
Hey, Revheads! We're thrilled to be back in Austin sponsoring the Forrester B2B Summit from June 5th to 7th at the Austin Convention Center. Look for us in the Marketplace — and with our customers up on stage! You will also find us down the street at Coppertank Events Center on June 5th and 6th for Connect and Club6, where…
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Best Practices for Email Nurtures
How are organizations leveraging 6Sense for email nurtures? Aside from messaging aligned to buying stages, how else can 6Sense be used for email nurtures to increase engagement? What has worked well? What hasn't worked well? Is there any qualification criteria that organizations are using for their nurture campaign such as…
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Measuring impact from display ads
I have a hypothesis (that I can’t figure out how to prove) that display ads, though they don’t bring direct conversions, provide a ‘lift’ to other marketing channels like inbound and direct traffic. Have any customers here (or your internal marketing team) had any success showing the lift that display ads provide to…
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Can you customize or change labels on IN-MARKET BUYING STAGES?
Does anyone know if we can customize or modify the lables the in-market buying stage (Target, Awareness, Consideration, Decision, Purchase) to something that aligns more with company's sales stages? or at least change the default labels to something else?
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🎥 6th Street Live Recap & Recording - Conversational Email [5/18/23]
Hi RevHeads! Thank you to everyone who attended our latest 6th Street Live session on 5/18/23. Shoutout to all the great Conversational Email questions. 😎 If you have additional questions, please comment below, and @Chris Dutton will get back to you. We'll see you next time on 6th Street & don't forget to sign up for…
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Ability to Segment by Job Role?
Hi! We are planning an ABX Campaign and need to segment our audience by Job Role in order to deliver the right message to the different buying committee members. We want to display different LinkedIn Ad creatives to contacts based on their Job Role. (Example: CEO vs. Line of Business leader) Is there a way to filter for…
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🎥 May 2023 Customer Town Hall: Generative AI Writer & Partner Spotlight with PathFactory
On Wednesday, May 24 we talked about: Product updates: 6sense Conversational Email with our new Generative AI Writer, LinkedIn Advertising Closed Beta, and 6sense Segments for Google Ads Exciting news: 6sense has been named a leader in the Forrester Intent Wave™ for B2B Intent Data Providers! Partner spotlight: PathFactory…
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🎥 Maximize the Value of Events with Intent Data [Webinar Replay]
Events are a foundational tactic in account-based marketing programs, but many marketers haven't evolved their processes to take advantage of a key piece of data: intent signals. Check out our webinar with Pavilion, co-hosted by 6sense Senior ABX Manager, Alura Roe and Showpad's VP of Revenue Marketing, Wacarra Yeomans.…