Recent Discussions

Hey BDRs, As we ramp up toward 2024’s BDR Appreciation Week, we'd love to hear from you about how being a BDR/SDR is going. We've collected a ton of data from you all over the past two years, allowing us to write the 2022 and 2023 State of the BDR Report with insights into how we can make the role better for you all. We'll…

Hey all, Its been a couple weeks since we've had a Metric Monday due to the holidays. But we're back and today's metric is 🔥 As sellers, how much influence do we have on the purchase requirements of B2B buyers? Discussed in our 2023 Buyer Experience Report, a striking 78% of buyers revealed they've completely or largely…

Happy Wednesday (Wisdom 😉)! Today we are highlighting a blog written by 6sense Research's very own @Kerry. What Dogs Can Teach Us About Buying Group Data provides an excellent analogy and explanation of the limitations that result when we rely on form-fill leads. Just as dogs might sense things we as humans cannot, modern…

Hi everyone, Happy Wednesday (Wisdom)! Today's recommended read is the 6sense Revenue Technology Guide. In a world of ever-expanding martech, navigating through complicated maps and endless categories is a big challenge. At 6sense, our focus is on simplifying the process rather than adding to the complexity. The Revenue…

Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…

Hey, This is Nikesh Mehta from the Marketing Operations team at 6sense. In this article, I’m sharing "How to measure the performance of your keywords in the 6s instance" and why that’s important to know. — Once keywords are added into the 6sense platform, the next objective is to analyze their performance and take…

What is the definition of 'responded' to an email and how does it differ from 'clicked'? In my engagement report it has people listed differently but when I look them up in my MAP they all just clicked on the email.

Hi all, Is anyone using 6sense stage to inform lead/MQL scoring? i.e. Only MQLing those who 6QA, attributing a point increase/score to each stage, etc. Would be great to hear about anyone else's experience. Thanks!

Add Training Content Our AI Writer is optimized for writing B2B marketing and sales emails at this point in time. To train the AI Writer on your company's factual information ("Inspire content"), we recommend uploading documents like case studies, product overviews, one-pagers, blog posts, and white papers. The AI Writer…

Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…

Hi there, If an account is no longer in a published segment in 6sense (for example, it's a stage-based segment and the account changes stages), does that segment name get removed from the account record in SFDC?

Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…

It's a very happy Wednesday (Wisdom✨) because we have a new read! As you might know from the 2023 Buyer Experience Report, B2B buyers dedicate a whopping 70% of their decision-making process to independent research before engaging with vendors. In our latest article Don't Call Us, We'll Call You: What Research Says About…

You're reaching out to your prospects through your SEP… and through MAP… and now we're introducing CE! Take a look at the attached guide for information about streamlining your email communication and preventing email overlap. This guide includes information about: Creating/leveraging fields in your systems to track email…

Considering adding AI Email to your 6sense ecosystem, but wondering if now is the right time? Take a look at the attached overview for a sneak peek at the implementation process. This guide includes: Technical implementation requirements An average implementation timeline Overview of resources/stakeholders required

After launching your first Conversational Email campaigns, you may wonder: What do the in-platform insights mean? What are benchmarks for a "good" campaign? How can I understand (and improve) my campaign performance? Check out the attached guide for a visual overview of insights, campaign result benchmarks, and what to…

SEPs and MAPs and AI Email - oh my! If you have questions about how AI Email compares to (and complements) the existing tech in your email outreach ecosystem, you're not alone. Check out the guide below for more information on: Differences between AI Email and your marketing automation platform and sales engagement…

Hello all, What "Research Accounts" thresholds do you recommend deactivating or modifying keywords in 6sense? For example, our CSM at 6sense said we should deactivate any keywords with 0 or low "Research Accounts." Also, our CSM said that we should modify any keywords with a high amount of "Research Accounts". What…

Curious about the best way to make your Conversational Email content stand out and convert conversations into opportunities? Check out this guide on best practices for email content and campaign optimization. In it you'll find: What makes an email convert (based on a year of data!) What makes an email stand out (spoiler…

The January Customer Story Hour featured @PT Umphress and @Austin Hellman from Blue Yonder, who dove deep into their 'Always-On' Global Advertising Model with 6sense. This interactive session included discussions around: Setting up a 1: Many ABM program with 6sense How to set up 6sense segments and LinkedIn audiences…