Metric Monday: The Truth About Your Website Traffic

saraboostani

Only 3% of web visitors fill out onsite forms, leaving a staggering 97% of your valuable web traffic anonymous. Pro tip: You paid for all of it! If you're not de-anonymizing your web traffic, you are effectively throwing away nearly all of the response to everything you do to attract and engage buyers.

Brandon McBride

This is the first half of why I dislike MQLs so greatly. There are two MAJOR chokepoints in the MQL process. The first is getting people to fill out forms. The second is horrible MQL-SQL conversion rates. Did you know that 13% is the average? After all of that work to get people to fill out forms so you can call them an MQL, 87% of them still aren't actually qualified.

I brought this up to a coworker, who said something along the lines of "13% is actually pretty good" and it got me thinking:

My coworker is right if we were grading on a curve. But if bigger picture is that the entire class is failing and perhaps we should pay more attention to that.

saraboostani

I love your analogy @Brandon McBride! It's so true that we should be paying more attention to the bigger picture.