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Job Post! Senior Manager, ABX Strategy
We are expanding the team! I am looking for an ABX leader to drive strategy for our B2B clients, lead an incredibly talented team, and help shape our ABX methodology. The Customer Engagement Strategy team includes Data Science, ABX, Martech, Content, SEO, and UX. If you are interested in learning more about the position,…
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🎥 6th Street Live Recap & Recording - High ROI Ads [8/17/23]
On August 17th, @Nikki Gloudeman and the Creative Services team shared best practices on designing high ROI ads and answered great customer questions. Thank you all for joining us! Watch the session here 👇️ If you'd like an assessment of your current ad, please post them here. 🤓 Timestamps: 14:50- What leading indicators…
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📣 Job Post! Paid Media Manager @Anthology (formerly Blackboard)
Exciting opportunity to join my global team. The role can be remote in the U.S. The team has a fun, collaborative culture working on advanced B2B marketing strategies—plus very passionate about the power of technology in education. Join us! Apply here: https://careers.anthology.com/jobs/13265197-paid-media-manager About…
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FAQ: Contextual Campaigns
About Contextual Targeting Campaigns What are contextual targeting campaigns? Contextual targeting campaigns allow you to reach target accounts with ABX programs when they are on topically relevant sites. They enable you to run ads on web pages that are most relevant to your company's offering and to the customers you…
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How Important is your ICP!?!
Hello Chris Dutton with 6sense! What if I told you that your ICP (Ideal Customer Profile) is your life line… You might think I am being a bit dramatic, and you might be right :) But the reality is knowing, and having your ICP defined is the foundation of any GTM strategy. This is what helps align revenue teams, to ensure…
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How to use 6sense Campaigns for LinkedIn to test your favorite account segmentation strategies
In a recent post, we discussed some primary benefits of using 6sense Campaigns for LinkedIn, one of which is testing different account segmentation strategies. The idea here is to start with a small budget and look at performance before going all in on one segment. For instance, let's say you want to target 3 different…
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New Features and Enhancements for August 2023
Our engineering and product teams have been busy cooking up some incredible product enhancements, and this month’s updates are all about giving you more robust B2B revenue data and eliminating wasted effort. Want to learn more? Click here to read the Release Notes. Engage with our product experts in other RevCity Posts,…
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Introducing 6sense Research
It is still sort of unusual for a software company to have a function devoted to primary research on the marketplace of B2B buyers and sellers, but we are here and grateful to have the opportunity to share with and learn from you all. Here’s what we do and how we approach our work. The 6sense Research Mission We apply…
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Quick audience segmentation win for SaaS - Tech Overlaps (partners)
We've been experimenting with how we work with our Partner Team and have seen some quick wins (pipeline!) from putting together some better-together messaging and segments. What we did: 1 - Segment by "Technology Used" in 6sense** - and limit to accounts which were on our seller's target account lists. 2 - Create a 4 step…
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News Team 6 is excited about Breakthrough - how about you?
Ready to "Be More" at the Breakthrough conference this year? Check out this awesome quick News Team 6 update with a sneak peek at the location and content: Tell us what you're hoping to see or learn or do this year at Breakthrough Check out a few FAQs about the event And most importantly REGISTER TODAY!
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X-Forwarded-For API functionality has stopped working
Hi folks, I'm trying to leverage the 6Sense API for company detail identification to surface some information. I was able to create a proof of concept a couple months ago, that leveraged the X-Forwardedd-For header (only seen that referenced here for 6Sense:…
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Salesloft Web Activity
Hi Folks, Do you know if 6sense ties a Contact's web activity in Salesloft to the Account in 6sense? Thanks,
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Marketing Operations Leader Seeking New Opportunities
Good morning! My name is Kasey Williams and am a Marketing Operations Manager. I unfortunately was laid off in July and am looking for my next opportunity. I came from a Cybersecurity company with a robust Marketing Tech stack, and a lot of 6sense focus. My team won Campaign of the Year at the 6sense conference last year!…
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Enhancement to Account Matching August Release [Now Available]
Hey RevHeads! Read below for more information. 👇️ Q: What is changing? A: 6sense is enhancing its account data search and matching functionality to work without a “country” designation. Historically, 6sense required you to have the “country” field populated within your CRM or MAP records. Now with this enhancement, we can…
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Hiring a Marketing Ops Manager @ Bluecore!!
We are looking for an experienced Marketing Operations Manager to take ownership of our marketing operations and channel management. This role will be primarily responsible for developing, deploying, optimizing, and reporting on the channel and audience-level performance and automated journeys by working in close…
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PRODUCT UPDATE: De-anonymizing IPv6
Hey RevHeads! Check out our latest update below: Online identifiers are at the heart of everything ABM. It is the only way to identify online users, build the right segments, and gather the right analytics for optimal targeting capabilities! With the privacy and security landscape ever changing in favor of securing one's…
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Target List Housekeeping/Optimizations
I had a question about some house cleaning/optimizations around lists. For individual accounts, what is the threshold for Impressions before we should cut them from our target list due to non-engagement/non-activity? The situation is we are expecting a new list from sales that will go into a Pre-Suspect list associated…
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Segments
Hi, Do you know if there is a way to create a segment based off an account moving from one stage to another? For example, an account moving from decision to buying and vice versa? Thanks, Randall
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How long does the Last Sales Activity column look back for activity in Sales Intelligence?
The Last Sales Activity column will show sales activities, tracked from your CRM integration, up to 90 days. If there has been no CRM activity in 90 days, it will show up in red with "No Sales Activity."
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What are you dying to know?
Hey, Revheads 🤓 If you didn't know, we have a monthly ask-me-anything session with senior members of the 6sense marketing team where they share how they use the 6sense platform. While I was thinking about scheduling September's session, I thought, "Who better to ask than the RevCity community?" So now I humbly come to you…