ThreatConnect Decreases Sales Cycle Length by 37% Using 6sense

Grace Gagnon
Grace Gagnon Posts: 65 6senser
edited September 2023 in All Discussions

ThreatConnect, a cybersecurity platform, adopted 6sense to empower sales team members to identify accounts that were in-market for their solution. While refining ThreatConnect's account-based GTM strategy, 6sense also helped reduce sales cycle length by 37% for their highest value ICP accounts.

@Arpine Babloyan, VP of Demand Gen at ThreatConnect says:

By focusing on the right accounts, we've seen a significant acceleration in our sales cycles, higher conversion rates, and an impressive increase in deal sizes. 6sense has transformed our ABX approach into a laser-guided missile — precise, targeted, and increasingly effective.

Get the full scoop here.

@mlarobardiere

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