-
Personalizing Your Website for Meeting-Goers
I wanted to share a project that many RevCity citizens have directly engaged with…personalizing your Zoom redirect page for various 6sense segments, driving engagement post-meeting. Here's the experiences I have running inside of Mutiny: These experiences are called "redirect experiences," which push specific visitors to…
-
Marketo Static List - how do you use it?
Curious how other users are using the orchestration which sends a static list to Marketo Primarily, my curiosity is around the fact that 6sense simply pulls leads/contacts to a static list regardless of the status (disqualified, etc.)…I understand operationally that we would filter from within Marketo. If you use this…
-
6 Ways to Get the Most Out of Your 6sense Partnership
Hey Team, It’s your friendly CSMs, Suchita Donti and Stephanie Davis here to provide some expertise on how you can get the most out of your 6sense subscription! We’ve both collectively worked with several customers ranging from different industries, GTM strategies and 6sense stages. There are many things that you can do to…
-
🎥 Customer Story Hour recap ft. MentorcliQ - Maximizing Efficiency with 6sense
Hey, RevHeads! Our June Customer Story Hour was a lively session featuring MentorcliQ's @GraceyCantalupo (CMO), Mark Davinroy (VP of Client Development), and @Garett Mcdonald (Director of Demand Gen). Gracey, Mark, and Garett dove deep into many topics including: Launching ABM and outbound motions with 6sense Choosing…
-
ABM/ABX Manager Role Five9
We are looking for an Account Based Marketing Manager to join our Digital Marketing team within the growing Marketing department. The role will be responsible for supporting the development, implementation, management, and measurement of ABM programs to generate and accelerate pipeline for global target accounts.…
-
Wednesday Wisdom: The Significance of Variability Testing in B2B Marketing (An Article)
Happy Wednesday (Wisdom)! We have a new read for you today! The Significance of Variability Testing in B2B Marketing is all about our pursuit to understand what drives inconsistencies in outcomes - what we refer to as variability in the sciences. Variability is all around us in everyday life and in business. Businesses…
-
Please make Conversational Email available for Hubspot
Smaller companies like ours rely on 6sense to accelerate our sales process. In start-up land, every minute counts! We work on Hubspot, and we actually spend more on 6sense than we do on our company's CRM (which we use for our website, client success, CRM, support, MAP, and hosting our product). Obvi Conversational email…
-
How Blue Yonder Attracts and Engages More High-Value Visitors with 6sense and Drift
Hey, RevHeads! Are you making the most out of your tech stack integrations? In a recent case study with Blue Yonder, @PT Umphress explains how his team started leveraging 6sense-targeted Drift chatbots — which made daily workflows easier and increased opportunities and influenced pipeline. Learn how PT and his team…
-
Performance Trend Report
Our Performance Trend Report was created to help marketers easily understand how certain campaigns or groups of campaigns are performing, which allows them to further optimize efficiency, gain new insights, and drive more high-quality pipeline. Within the report you can organize by time period, segment, campaign type,…
-
Filtering Your RevAI for Sales Dashboard
Do you know all that you can do with RevAI for Sales dashboard filtering? Run messaging to accounts with high intent but low sales activity, understand which accounts can be added to competitive takeout campaigns, uncover which customers are turning cold on you and which open opportunities are showing red and green flags.…
-
Metric Monday: Digital and Human Interactions Per Buyer Per Vendor by Level and Role in the Purchase
Happy (Metric) Monday! A couple weeks back, we discussed the number of interactions buyers are having throughout their purchase journeys. We saw that all buyers, from individual contributors to the c-suite, engage in double-digit interactions with each vendor on their short-list (buying is hard!). This week, let's add an…
-
Open to Work - Sales | SaaS| Leadership Roles
https://us.v-cdn.net/6036580/uploads/AXSTES5C1M3B/britta-berry-2024-resume-new.pdf Hi there, I was recently let go from my company due to downsizing efforts and after almost 6 years I am back on the marketing for looking for new job. I have 8 years of very strong sales experience, 6 of which have been working in the SaaS…
-
Persona Map Tips & Tricks
Hi everyone! Molly here on the Customer Enablement team at 6sense. I wanted to pass along a few tips & tricks on leveraging the Persona Map. The Persona Map was a feature that I utilized daily when I was a BDR to strategize my outreach, spot check engagement gaps, and uncover multithreading opportunities across my target…
-
Wins with 6sense!
You've gotten the hang of identifying hot accounts with 6sense as a seller; now it's time to implement account-level data into your outreach. To capture your prospect's attention, personalize your message. There is no better way to personalize messaging than to use 6sense keyword intent and website activity to relate to…
-
Hiring: ABM Expert, remote
Looking for an ABM superstar to expand on what we've built. Fast paced environment with lots of potential to expand our ABM program and manage tooling. Check out the JD: https://nowsecure.applytojob.com/apply/Dp869hoo2L/Account-Based-Marketing-Manager?source=Our%20Career%20Page%20Widget
-
Pushing Segment Names - last 30 days
Hi everyone - I am attempting to use the orchestation "push segment names" to push a segment name from 6sense to salesforce (salesforce field and segment name are already set up correctly), which will identify accounts who have visited the website in the past 30 days… The issue I come across (found linked in another…
-
Heinz Marketing's Predictable Pipeline approach to repeatable, scalable demand - Part 2
To continue on the joureny to Predictable Pipeline, read on. Sales Cycle Buying decisions have become more and more complex. And the need for you to enable your buyers has never been greater. Empower your buyers, affirm decisions, and create frictionless experiences at every stage of the buyer’s journey with a tightly…
-
6sense Advertising Capabilities in EMEA
Targeting Capabilities Due to the importance of privacy compliance, we are frequently asked about 6sense’s advertising capabilities in EMEA. All vendors have limitations when targeting ads in the EU due to GDPR and the ePrivacy Directive, that is true, but we are still able to run successful ABM (Account Based Marketing)…
-
B2B-specific segment?
Am I missing it? Is there a way to signify in my segment that I only want to highlight B2B companies?
-
Cloud-based Saas Customer Looking for Savvy Marketing Operations Candidate (Chicago, IL)
Posting on behalf of a customer (job description in progress). Drop an email to graceanne.sanderson@6sense.com if you are interested and would like an introduction! This customer is looking for an experienced Marketing Ops (MOps) candidate who is familiar with 6sense or similar, has experience with SFDC and can run point…