-
Looking For: Director, Marketing Operations - Locus Robotics
Locus Robotics is a leader in the rapidly growing eCommerce order fulfillment optimization space. Our solution helps warehouse owners attain 2-3X efficiency over cart-picking operations by empowering pickers to work collaboratively with our robots, while integrating with the operator’s Warehouse Management System and using…
-
Metric Monday: Buying Experience Key Findings by Purchase Cost
Hi all, Toward the end of our 2024 Buyer Experience Report (starting on page 56), you’ll find detailed breakdowns of the data, including key buying journey stats by purchase cost. We’ll soon be publishing an article dedicated to this table, but for now, here’s a preview of the numbers organized by deal size. Generally, as…
-
Moved: Where's the 6sense value?
This discussion has been moved.
-
Wednesday Wisdom: The Critical Period for B2B Buying & the Seventy-Percent Solution
In biology, some animals, like geese, experience critical periods in development. Geese imprint on the first moving object they see within the first 13 to 15 hours of life. Similarly, B2B buyers go through a critical period, occupying the first 70% of the buying process, which ends in the selection of their preferred…
-
Welcome to Reporting HQ 👋
Curious about reports within 6sense? We have you covered. Welcome to Reporting HQ, a place to learn about the reports available to you within the 6sense platform. In Reporting HQ, you will find the following discussions: Using the Segment Performance Report Advanced Segment Reporting Using the 6QA Analytics dashboard Using…
-
[Remote- Contract] Digital Marketing Specialist
Digital Marketing Specialist FireMon is looking for a highly motivated and driven Digital Marketing Specialist to join our Demand Generation team on a per contract basis. This person will report to the Senior Director, Global Demand Generation and support the execution of digital marketing programs, website management and…
-
Take 1 minute to set up your RevCity notifications and Avatar
Notifications Stay on top of the activity that matters to you by setting up your notifications here in RevCity with these simple steps: Click your Profile circle in the upper right and choose Account & Privacy Settings. Choose Notification Preferences on the right side. Here are our most-recommended notifications for email…
-
Buyer Experience Report - Key Findings
Hey champs 6Sense just made an amazing job with their Buyer Experience Report. Since we're talking about almost 500 pages I've made a recap to share internally but also though that it could make here and understand what are your thoughts and what will you make with this. This research spanned over two years and focused on…
-
Alignment, Insight, Action: How Lyra Health Achieved GTM Harmony with 6sense
Staying ahead of the curve is crucial in B2B today. For Lyra Health, a leading workforce mental health care provider, the challenge was clear: bridge the gap between marketing and sales to create a unified, effective approach to customer engagement. 6sense became the catalyst to revolutionize Lyra’s go-to-market strategy.…
-
October 2024 Product Release Updates
Hi RevHeads! This month's release focuses on streamlining your sales and operations workflows with the introduction of MAP enrichment for Data Workflows. We've also added enhanced security controls for platform access, improved account-contact mapping in Sales Intelligence, and made several UX improvements to help sellers…
-
[Toronto | Mississauga | Baltimore] Director, Digital Marketing B2B
We are looking for a Director, Digital & Content Marketing to join Element Fleet Management in a unique industry and at a rapidly growing organization. Are you a Digital & Content Marketing Leader with 10+ years of success in the field? Looking for an exciting opportunity in a rapidly evolving, industry leading company?…
-
September 2024 Product Release Updates
Hi RevHeads! We’ve got some exciting new product updates from this month’s release. Please check out the latest below: RAIM UPDATES New Segment Management Experience Deliver personalized experiences to your target audience more effectively by using the newly streamlined segments experience. Locate activations quickly, to…
-
Pushing Segment Names into SFDC
Hi there! 👋 One scenario that comes up quite often, is when folks have their “source of truth” metrics and reporting set up in SFDC, and want to view 6sense segments in that same lens i.e. leverage that same reporting for a specific set of accounts that live in a 6sense segment. E.g. Look at pipeline for the cohort of…
-
Using the Model Report
The Model Report allows you to report model performance and its effectiveness. Refer to the Model Lifecycle Management page for full details surrounding the report. This page covers common uses of the reporting features. Key Report Metrics Open Opportunity Conversion Rate Open Opportunities by Buying Stage Note that the…
-
Using The Value Report
The Value Report allows you to report on opportunities created and show accounts with no created opportunities. Refer to the Value Metrics page in RevCity for full details surrounding the report. Key Report Metrics Relative Opportunity (RO) Definition Downloads of opportunities created for a given month with associated…
-
Using the 6QA Analytics dashboard
The 6QA Analytics dashboard is a useful tool for analyzing the creation of and engagement on 6sense Qualified Accounts (6QAs). Key Metrics Current 6QA count Percentage of current 6QAs worked by sales Average Time to First Sales Activity Average Time Since Last Activity List of current 6QA accounts and parameters per…
-
Education Industry / Avoiding Student User Traffic
Hey there! We're newer to 6Sense and in the higher education space. A common challenge we have is having intent keywords broad enough to capture the topic we want to monitor/target, but specific enough that we are not drowning in "engagement" that is really from students and not our ideal personas within administrative…
-
Hiring: Account Based Marketing Manager at Udemy [Denver]
We're looking for two talented ABM professionals to join our team at Udemy and help us revolutionize our ABM approach. As we continue to scale our global upmarket strategy, we need someone who can develop, collaborate, and execute…with a little creative flair, too! Job info can be found here:…
-
Anyone combined the strengths of inbound and outbound marketing?
Looking to crowd source some tips! What’s one way you’ve combined the strengths of inbound and outbound marketing to create a seamless customer journey? I've been invited to join a webinar next week on the theme "Beyond inbound and outbound: Using allbound engagement for exceptional buyer experiences" - I have my take, but…
-
Custom Alerts - Beyond just hot accounts
I've been working with some of our focused sales teams and wanted to share with you how we're helping them find the right organizations to target. While we do have a 6sense model, it is general to everything the division does and isn't set for our focused sales teams. However, using both intent information to create a…