Recent Discussions

My client Xurrent is seeking a Field Marketing Manager in Austin to take their regional marketing to the next level! This fast-growing company is looking for someone who’s skilled at blending strategy with hands-on execution to drive brand engagement and generate demand. Why You’ll Love This Role: 🔹 Be the go-to person for…

If you manage campaigns, you know how important it is to stay organized and aligned. That’s why I created this template! As the lead for Demand Gen and Integrated Campaigns, I searched everywhere for a resource like this but came up empty—so I built one. I figured others might find it useful too, so I wanted to share. This…

Hi everyone, We’re sharing a new article from our Buyer Experience Research series, focusing on what we call the Blank Slate Fallacy of B2B Buying. This fallacy describes the common (but mistaken) assumption that buyers enter the sales process with little to no knowledge of providers or their competitors. Our research,…

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My client Xurrent is seeking a Field Marketing Manager in Austin to take their regional marketing to the next level! This fast-growing company is looking for someone who’s skilled at blending strategy with hands-on execution to drive brand engagement and generate demand. Why You’ll Love This Role: 🔹 Be the go-to person for…

Chello Rev Heads! 🚀 My client, Xurrent, is on the hunt for a Marketing Rockstar in the Austin area! They're growing fast and need a high-energy, innovative Director of Marketing to join their team. If you’ve got the skills and the drive to elevate a brand on the rise, this might be the perfect gig for you. What You’ll Get:…

Hi all, We recently updated the creative for our display ads, following best practices and guidelines but since that update, we've seen a precipitous drop in accounts engaged: What's rather curious to us is: Account reach is steady CTR and clicks are steady Spend has been steady I know accounts engaged is a composite…

It's the 3rd of the month which means everyone with Predictive has a Model report with updated metrics based on activity back in August (remember, the model predicts likelihood of an opportunity opening in 90 days). At 6sense, our metrics are basically the same as the month before. Our baseline increased from 1.72% to…

This is a play for getting current clients to renew their subscriptions, and a little bit of cross/up-sell too! Select the Best Accounts: Customers that are coming up for renewal in 6-9 months (or whatever cycle is best for your company) Learn about the accounts: Look at their NPS, create a segment of people based on high…

Nurtures have a wretched reputation. People think of them as spam drips. But if you rethink your approach, incorporate all your channels, use smarter signals and architect the campaign to listen? If done right, our clients find it drives 10-25% of their pipeline. You have the data and the functionality within 6sense…now…

Hello, has anyone come across this type of error before? If so how did you resolve it? Not sure if it helps that this account was created in SF instead of it originally being a lead converting to an account. Its shows this account switched to purchase stage but we can't see the information.

Hi everyone, This year marked a meaningful step forward in our B2B Buyer Experience research as we expanded our study beyond North America to include buyers in APAC and Europe. We're proud to have surveyed nearly 700 buyers in each of these regions, and we're excited to further broaden this research next year. Today, we’re…

🗣️Hey hey hey Rev Heads!! My name is Jo Monroy and I am the ABM Campaign Strategist at Calix! I am currently searching to fill some big shoes. Recently, our ABM spearheader left to build up an ABM program at another SaaS company. Together, her, I and a fantastic Marketing Ops & leadership team built up 6sense and…

Hello RevHeads!!! I've got an exciting new role on my team leading our demand gen efforts for the K-12 market at Pearson! https://pearson.jobs/virtual-usa/demand-generation-manager-k-12-education/17F2FB14545C4B5A811C2840EE631BF1/job/

Hi all, Over the past couple of Metric Mondays, we’ve been sharing key takeaways from our Buyer Experience Research, breaking down findings by factors like purchase cost and capability type (new business capabilities, renewals, etc.). Today, let's look at these findings by industry. Here’s a quick snapshot: one industry…

Hi Everyone, I am running some tweaked campaigns this month, that I am hoping to further optimize and extend into January 2024 while I work on a larger NNL campaign. Here is the stats for the first few weeks of December. I am keen to understand from the more experienced 6Sense Users here what the Delivery Status generally…

What’s your best practice for creating a target account list for sales/marketing? Context We’re a small marketing team (5) and Sales team (6). We have a decent idea of our ICP based on firmographics, but our tech is a bit industry-agnostic… plus we are in an emerging market which means, that often times, Sales is up for…

Is anyone running retention campaigns? What are the metrics that matter for your org?!

We have a segment of all accounts in-market, by practice/industry. Is there an easy way to visualize how many accounts are in each State/Province in the US/Canada? Think a map of the United States, with each state showing a numerical value of accounts located there, within our Segment If it can't be visualized, is there a…

Hi 6sense Community, We're pleased to introduce a new enhancement to our Data Privacy Compliance process beginning December 4, 2023. Currently, 6sense Primary Administrators receive a weekly “Opt-out List” email notification which contains business contacts from data subjects who have requested that their personal data be…