Marketing's Role in Turning Demand into Pipeline - PG Tuesday Strategy

Ben Funkhouser

Hi RevHeads, Happy PG Tuesday!

@Mac Conn is joined by @Saima, SVP of Marketing & Revenue Analytics to talk Pipeline generation in partnership with Marketing. Join us for a strategy discussion all about how marketing can be working with sales to turn demand into predictable pipeline.

Hear from the experts on how to build an effective pipeline partnership across the revenue org so your sales teams and BDRs in particular are ready to drive that pipeline!

https://6senseinc.wistia.com/medias/iv7c0o6y9d

Saima highlights three vital things to think about when partnering with sales to drive pipeline:

• Make sure you've got the right ICP at the beginning,
• Ensure you've got the right tech to enable you
• You've got to have a can-do attitude, every single person should be playing a role

We encourage you to think about your own PG Influence. What can you be doing in your role to contribute to the success of pipeline, and how can you encourage your teams to do the same?

Thanks for joining us for this week's PG Tuesday Strategy!