Competitive Takeout Plays - PG Tuesday Strategy

Ben Funkhouser

Hi RevHeads, Happy PG Tuesday!

@Mac Conn and @Latane are joined by Kyle Hollingsworth, VP of Enterprise Sales here at 6sense. Join us for a strategy discussion all about how competitive takeouts and how you can drive pipeline through plays.

Get the scoop on building an effective competitive takeout play using a clear framework so your teams are ready to drive that pipeline!

https://6senseinc.wistia.com/medias/xb57sfq6h4

Three things are highlighted by Lat and Kyle when thinking about a competitive play:

• Know why the play matters, maybe a market event or a new feature is available
• Know who you want to go after, both accounts and buying group personas
• Know what messaging is resonating, so your sellers & BDRs know what to say
  

We encourage you to think about your own PG Plays. What competitive takeouts make sense, and how can you box them up for your teams?

Thanks for joining us for this week's PG Tuesday Strategy!