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Metric Monday: Ten Insights from our 2024 B2B Buyer Identification Benchmark
Hi everyone, Earlier this year, we surveyed over 500 B2B professionals to understand how their organizations identify potential buyers. As announced in this post, we analyzed their responses and compiled a report with key insights. Here are 10 takeaways: Group-Based B2B Purchasing: Typical B2B purchases are made by groups…
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June 2024 Product Release Updates
Hi RevHeads! We're back at it with some exciting new product updates from this month's release. Check out the latest and greatest below: RAIM UPDATES Advertising Advertising Dashboard Our new Advertising Dashboard provides highlights, performance trends, account journeys, and other performance-related data to save time and…
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6QAs and Hot accounts
In the sales intelligence dashboard, are 6QAs and hot accounts used interchangeably?
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Open to opportunities -Sales Operations, Revenue Operations, Marketing Operations leader
Posting on behalf of a 6sense-expeirenced Revops leader! Please drop me an email on paulo.moreira@6sense.com if you would like an introduction. I’m currently looking for a role in Sales Operations, Revenue Operations, Marketing Operations, or CRM/Technology. For the last 15 years, my roles have been a mix of sales…
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New Advertising Dashboard
6sense’s new Advertising Dashboard is the official landing page once you navigate to the advertising section within the platform. The dashboard is an incredible new experience that allows marketers to get an anytime pulse across their advertising programs to easily identify what’s working well and what needs improvements.…
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Which LinkedIn advertising feature is right for you? 6sense Segments vs 6sense Campaigns for LI
This week, we expanded our partnership with LinkedIn so now you can build, launch, and manage LinkedIn campaigns directly within the 6sense platform. This makes it easier for you to test and learn how 6sense dynamic segments can optimize your paid social channels. Not currently running LinkedIn advertising or just getting…
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Creative support - Any feedback on this creative?
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🚀 6sense Inspire UK Attendees Don’t Miss Out - 6sense RevCity London User Group Event Next Week! 🚀
Attention London ABM Community & 6sense Inspire UK Attendees, this one is for you. Just a reminder that the 6sense RevCity London User Group Event is happening next week. Hosted by us (Gilroy) in partnership with 6sense, this is an unmissable evening where we’ll delve into "Predictive Buying Behaviour" and explore how AI…
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GA4 setup project - need freelance support
Hi everyone Having just joined as Head of Marketing here, have discovered that GA4 has not been fully set up. Anyone able to help / recommend someone who can spend a week or two building the reports we need? Message me on will.gardiner@vertice.one
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Available | Open to work | Marketing & ABM manager | Sustainability Marketing | Demand gen
Hi RevCity members! Having challenges with Marketing strategy, Sustainability marketing, ABM, Go-To-Market strategy or Demand gen? Contact me. My current assignment will end this month. I will be available for Interim/Freelance work in these categories: Sustainability marketing International marketing management /…
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Basic Segment Behavioral Analytics Question...
I have a basic question that no doubt I should know the answer to! In segment analytics, specifically behavioral analytics, there's an activity called "6sense Media Campaigns" — is this specific to only 6sense advertising, or does it also include other types of advertising run through 6sense, such as LinkedIn or Meta…
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Metric Monday: How Many Contact Attempts Do BDRs Make?
We surfaced a ton of insights from our BDR survey earlier this year - one of them being the number of touches (email, phone, social, etc) per lead individual BDRs make before giving up and moving on. BDRs reported that they are making approximately 17 attempts per contact, with a relatively even spread among social…
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Can 6sense finally share a domain list available for advertising?
Sort of. At the very least, I’m hoping to bring you greater transparency into how we maintain inventory and shape traffic to give you peace of mind in where your ads run. The 6sense DSP has access to a broad range of inventory through all major ad exchanges, including Comscore’s ‘Top 100’ properties, business and local…
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Salesforce reports using 6sense insights
Hi 6sense Community, I am really having a hard time trying to build useful reports in Salesforce with 6sense insights. I installed https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000DqipkUAB as suggested and several report types were created in our Salesforce instance. However, when I try to build any…
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Smart Form Fill [New: July 20, 2023]
Hey Revheads! We're excited to introduce our new Smart Form Fill feature available as of July 20th, 2023. Smart Form Fill allows you to deliver a seamless user experience with automated, real-time enrichment while gathering quality, actionable data. Autofill form and reduce form size Our APIs allow you to enrich a form…
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Performance Marketing Manager needed!
The title says it all! We’re transforming the marketing here at Vertice and we need superstars to help. All the specs are below Looking for part time, freelancer at first with opportunity to scale up https://boards.eu.greenhouse.io/vertice/jobs/4350934101
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Wednesday Wisdom: How much of your TAM is in-market? (An Article)
Hi all, We have an oldie but goodie today. Last year, we surveyed nearly 400 B2B marketers and sellers to ask them about the percentage of their Total Addressable Market (TAM) that's actively in-market for their solution in any given quarter. Sellers with higher solution prices had fewer in-market buyers. We also looked at…
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Mapping Marketing Activities and Content to Buying Stages
Hello! I am working on a coordinated plan that outlines the buying stages and how we treat them differently. This is to be a shared document with Sales and Marketing so we are clear on who is responsible for each part of the buyer's journey. I'd love any input you have or suggestions for the bottom three sections - what…
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Metric Monday: Blended Go-to-Market Strategies Are Associated with More Buying Signal Usage
Hi all, A few weeks ago, we announced the publication of our 2024 B2B Buying Identification Benchmark all about how 500+ revenue teams identify potential buyers. We've discussed in other posts how overall buying signal utilization (3rd party intent data, email and ad clicks, etc) is low across B2B. The data show that most…
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6 Tips for Optimizing Your 6sense Display Advertising Campaigns
One of the questions that our 6sense CSMs often get asked by our customers is “can you take a look at this campaign and tell me if I set it up right?” There are a variety of ways to answer this question, but they all boil down to two things: The segment that campaign is built on and the campaign settings themselves. Here…