Recent Discussions

We always hear that Q4 is Sales' crunch time. But what about Marketing? Not only is it marketing's biggest quarter for execution - to seed Q1 pipeline and help accelerate and close Q4 pipeline - but it's also when marketing needs to assemble its strategy for the coming year. And of course, the past few years has had it's…

Optimizing your team's engagement with 6sense is important to fully realizing the platform’s potential and ensuring you maximize your investment. 6sense is designed to drive significant results, and our customers have seen remarkable benefits. Our customers generate revenue more effectively with 6sense: 133% increase in…

Hi everyone, For those of you using CE and working on global teams with significant regional efforts, how are you managing campaigns that you want to launch globally but need to regionalize for other languages? For example, when engaging with customers in Germany, communications need to be in German. However, since the AI…

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Hi all, There's a really interesting story about how buyers buy in the Manufacturing industry. Manufacturers purchase hardware and machinery nearly three times as often as buyers in other industries. These types of purchases, regardless of the industry, are typically lower in cost, involve shorter buying cycles, and follow…

(Reposted from LinkedIn) We're hiring on our Growth team at Spring Health and I wanted to share some of the amazing roles we've just opened. Our Growth team is led by the remarkable Amanda Raines, and works closely with cross-functional teams, including Content, Product Marketing, Sales, and Marketing Ops, targeting our…

Hi everyone, We are currently in the process of cleaning up our keywords in 6Sense and wanted some ideas or best practices from others on their process if they have gone through it. We decided to include our PMM team since our keyword groups are split by our products. This allows them to go in and include/exclude keywords…

Hi all, Our team put together these great graphics of some of the key stats from our B2B Buyer Experience research this year. These are the averages across 2,500+ buyers from North America, Europe, and APAC. I think these stats do a good job of summing up the fact that B2B buying is a significant investment—not just…

Hi everyone, I’m Hanna, a Senior Marketing Manager at Trend Micro. @Stephanie Davis (6sense), our account lead at 6sense, has kindly recommended this forum as a great place to share our digital banners for your creative team’s review. Apologies for starting a new discussion but I am having issues posting in the original…

Quinyx is looking for a Digital Marketing Manager to own and manage global digital presence. Apply directly here - https://careers.quinyx.com/jobs/5031445-digital-marketing-manager Do you want to help us unleash the secret to how happy employees create a happy business? We are an innovative, agile, and continuously growing…

We use 6Sense w/SF CRM; we are experiencing an issue with deciphering intent data/surges. Our prospects and customers include many large health systems; we are integrated with Definitive Health for data integrity. In SalesForce there is a hierarchy of these accounts with the health system at the top level and the various…

Hello! We are seeing several 6QAs triggering due to HQ/Subsidiary relationships, and I am curious how others in the community handle this. Thanks!

Hi all, On Monday, we discussed the top reasons B2B buyers select a winning vendor. Across industries, solution types, and more price, product/solution features, and ease of implementation consistently ranked in buyers' top five reasons. However, other factors like vendor reputation and thought leadership weren’t far…

Annual Planning is so often an *eye roll* moment for most marketers: -it is time consuming -you build it to share with the board, but never really look at it again -it doesn't really provide the marketing team with guidance for the coming year -your executive team is going to derail you with requests anyway throughout the…

Hello! Chris Dutton from 6sense here! One question that comes up time and again is “How do I track the impact my 6QAs are having on pipeline and revenue”? That’s a great question, and it’s absolutely the right question to be asking. The first thing I recommend you do is “stamp” the 6QA value that's on the account, onto the…

Awaken the Dead Tier 1 - CL Opps > 6 months Loss reason - no decision/no response/timing Awareness Tactic - Digital Advertising (Display/Contextual Targeting) based on KWs Consideration Tactic - Conversational Email - been awhile..how are things going. new features or other announcements where relevant + gifting incentive…

For additional context — our TAM is pretty far outside of the traditional B2B SaaS audience that a lot of 6Sense users target. We're mostly targeting HVAC original equipment manfacturers, equipment distributors, and then affiliated independent dealers in their networks. We've had some limited success with home services…

Hi all, This year, we introduced a new question in our buyer experience research: What influenced buyers’ decisions to choose the vendor they did? Respondents were given a list of ten possible reasons, selected the ones that applied to their decision, and ranked them by importance. While there weren’t many stark…

INFUSE is offering eligible 6sense customers (new and existing) a free ‘getting started’ program with INFUSE where they will deliver 100 ‘leads’ for free using 6sense + INFUSE’s Demand Gen platform. Details: Who is INFUSE? INFUSE is a Demand Gen partner, who can either manually or via a segment sync on Predictive, take…

This just in: We identified the top 10% of 6sense customers who had the highest 6QAs Worked rates and then compared their opportunity performance against the 6sense customer average. The results are striking: 40% faster engagement on newly qualified 6QAs compared to the average 2.5x higher 6QA to Opportunity Rate than the…