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QGenda is hiring several marketing roles (including an ABM Manager!)
Hi folks! QGenda is a workforce management platform serving hospitals and health systems. We're the leader in our space and have had several years of exceptional growth, working with hospitals you know like Mayo Clinic, Cleveland Clinic, and Mass General Hospital. See below some exciting roles we've opened up on the…
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What does is mean if an account has nothing populated in Intent Score?
We have a couple of accounts in hubspot that have no data populated in their Intent Score. The few I've found seem to be in the Target Buyer Stage and also Low Profile Fit and also have not had any activity with either a marketing campaign or our website etc., Is this blank simply because they have yet to engage with…
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Looking for a Marketing Manager in MN or TX
Hey all - this isn't an Ops position but a Marketing Manager job. Responsibilities include working with the sales & technical team to come up with (and implement) strategy for ongoing marketing efforts. Working with our vendor partners, posting content to socials, PPC/SEO knowledge, etc. Best bonus is working with me :)…
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By Popular Demand: Our SFDC Pipeline Dashboard Details 🎉
Hi All! I recently hosted a 6th Street Live session about all things related to reporting and analytics. We spoke about the importance of a single source of truth for top line Marketing performance metrics across the Revenue team, and ensuring the metrics are provided quickly (real-time if possible) and in-context to a…
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How Marketing Ops at 6sense supports our Revenue Operating Model
Hi 👋 fellow Rev Heads!! At 6sense, our revenue operating model is the foundation for how we leverage our data, tech and process. We follow a 5-step approach to fully align our revenue team. It starts with (1) selecting the best accounts, and then (2) knowing about them. Next, it's important to (3) engage the right way with…
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Wednesday Wisdom: The Evaluation Gap for Account-Based Marketers (An Article)
Hi all, Last year, 6sense Research surveyed nearly 400 B2B marketers about how they measure their performance and the effectiveness of their marketing strategies. We ran the survey again this year and are currently writing up our analysis. It will be interesting to continue to collect this data year over year to see what,…
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Sales & ABX Alignment Ideas
Hello friends! I am working on continuous alignment of our ABX strategy with our Sales leaders. I have two bi-weekly calls — one for NORAM and one for EMEA Sales leaders. Most of the time I have strong attendance, but they are pretty quiet on the call. I cover the following topics: current and upcoming ABX campaigns…
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Content syndication leads mapping in Data Taxonomy
We run a lot of content syndication campaigns through our syndication vendors and it has been primarily a lead gen play. In transition to account based world which is focussed more on engagements, the question arises " Is content syndication still relevant?" and if so, how are other teams leveraging content syndication in…
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Open (Agency) Role: Senior Paid Media Manager
We have an open role (fully remote) at our agency for a Senior Paid Media Manager. If you know of anyone with experience–in particular in paid search and paid social–we’d be thrilled to chat!
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1:1 Account template
Hi All, Just curious if anyone has a 1:1 account plan template that they are willing to share :) I really haven't found one that fits what I am looking for. Chatgpt and Bard gave me a great outline, but visually makes a doc a bit cluttered. Just seeing if there is anything someone else is using that wouldn't make me start…
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Metric Monday: The Challenges Marketers Face in Harnessing Buying Signals
In 6sense Research's new B2B Buyer Identification Benchmark, we dive into everything 500+ B2B marketers had to tell us about the way their organizations' identify buyers. B2B buying teams generate thousands of digital interactions while searching online for business solutions. These interactions are cataloged and matched…
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6sense Segments for Google Ads - Use Case 1
Hi all, I wanted to highlight some exciting results from utilizing our new 6sense Segments to Google Ads integration. For a refresher on how this works, check out this article in the KB - https://support.6sense.com/knowledge-base/8899607551763-6sense-segments-for-google-ads-beta/. As many of you know, we released 6sense…
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Best process for excluding non-relevant college and university personas from targeting?
Several of my company's product offerings align well with colleges and universities, however, we have a hard time targeting the key decision makers due to students and other non-relevant personas eating up ad spend and showing false positive signs of intent. I've tried narrowing down persona targeting in campaigns, but it…
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Outbound BDR - 6Sense experienced preferred
Hi there - I am on the hunt for an Outbound BDR. We are new 6sense customers and want to bring on BDRs who have experience with the platform and in-depth expertise of our core tech stack. Certainly more to the role than that, but felt relevant here :) Here is a link to the JD. Would appreciate any candidates; preferential…
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Dynamic Marketing Operations with extensive tech and data background looking for new opportunity
Located in CT under 2 hours from NYC and not opposed to travel. I come from a data and tech background, working with SQL, VBA, SSIS, various ETL applications, Tableau, SAP Business objects. Managed massive data sets in various industries including Retail, Healthcare, Insurance, Energy and Information Security. From a B2B…
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April 2024 Product Updates!
Howdy, RevHeads! We’ve got some exciting new product updates from this month’s release! Please check out all the latest below: Rev AI for Marketing Platform Services Increasing Bombora Topics from 10 to 12!!! New and existing customers will now have 12 Bombora intent topics instead of 10 included in their 6sense…
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Ultimate Guide to Conversational Email
Hi Rev Heads! Did you know we have a neighborhood for Conversational Email? Whether you're looking to educate yourself on what CE can do for your team or you have questions about getting started or best practices, we have you covered. 🏃🏃♀️🌆Head on over to the neighborhood and interact with us! And check out our latest…
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Wednesday Wisdom: How Different Purchase Types Impact the Buyer Journey (A Report)
Hi all, Last week we highlighted report #6 in the list below from our Buyer Experience Research series. What Research Says When B2B Buyers Reach Out to Sellers Why Some Buying Journeys Are Longer Than Others What Buyers Told Us About How They Make Decisions Before Contacting Vendors How the Contracting Process Influences…
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The "Awaken the Dead" Playbook
Dead/lost opportunities are often times low hanging fruit in terms of quickly generating pipeline. The problem is Sales has too many competing priorities to make the time to properly nurture and engage contacts from these accounts. Conversational Email can help with that. In the words of Sarah Higgins, Global VP of Field…
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The No 6QA Left Behind Playbook
In their first year as a customer, Vendavo generated 33% of Marketing closed/won pipeline with Converational Email. How'd they do it? They set up a CE campaign to engage contacts at unowned 6QAed accounts and follow-up with MQLs not yet contacted. If you have tons unworked 6QAs, untouched MQLs, or PQLs collecting dust,…