How to Read Results in CE & Optimize your Future Campaigns!

Laurel Slutsky

We’re here to talk to you about reading results in Conversational Email and how to use them to optimize your strategy!  

First, let’s start with the basics. Under Insights, you’ll see a report that shows the full funnel of conversations started all the way to qualified (hand raiser). 

The chart below demonstrates which each stage of the campaign means so you have an understanding of the definitions. 

 

We often have customers interested in expectations around CE campaigns. We’ve pulled some averages from all customers and demonstrated them below to give you an idea! Keep in mind this is largely dependent on use cases as well. For example, a CE campaign for 6QAs (6sense Qualified Accounts) will garner higher qualified rates than an “awaken the dead” campaign. 

 

Now that we understand the terminology and benchmarks, how can we optimize future campaigns?  

When looking at where your benchmarks stand, we recommend looking at where you’re falling short to better understand where to make improvements. You can use the guide below to adjust your future campaigns!